Double page spread comparison

Double Page Spread Comparison

Due to the layouts of double page spreads the content will be

analysed over two pages. This is due to the title pages consisting of large images and not many typical

magazine conventions.

NME – Heading’s page

NME - Article

Heading

The heading of the article is in an unusual place for a magazine due to its location at the very bottom of the page and spread across the double page.

A large, bold, sans serif font is used and is coloured orange which is the colour used for all the articles kickers and puffs.

The articles heading implies mystery around the article and intrigues the reader to investigate.

Subheading / Stand First

The subheading / stand first is also located in an unusual place due to the location of the title.

It is placed at the top of the right hand page and uses a media sized font. There are also two kickers which around coloured in orange.

It gives a brief overview of what the content of the article is likely to involve and also elaborates on the vague, unusually placed heading.

Drop Capital

The article is started through the use of a drop capital. This is common is magazines and it is in the articles colour of orange and in the same font as the heading

Columns and Grid SystemThe front page that contains the heading has three vertical columns

that run up until the title at the bottom of the page. The left side is part of the main image. The other two are text put include an image and a pull quote.

On the other page there is also an intriguing layout design. The left hand page has three columns of text running half the length of the page and an orange regtangular puff containing information. The bottom half of the page is then taken up by an image.

The right hand side of this spread contains three columns with an image at the top. Two columns of text containing an image and a pull quote. The final column is another kicker.

This layout is very appealing to the eye due to it feeling very busy and having the text very fragmented.

Captions

The caption are all white text on an orange background and they add slight humour to the images and make them come alive due to adding an anecdote and purpose to them.

They are important because they make images stand out instead of being bland ink on a page and they also help anchor them to the article text

Main Image / Images

There an numerous images in this article and they all revolve around the three band members being photographed as a collective as either a mid close up, close up or a long shot. The main photo makes use of a natural background and uses minimal props – sunglasses used in one photo.

House Style

The house style includes:

The colours of orange font and black

The use of only one font but in different styles e.g. bold, capitalised e.t.c

Rhythm Magazine

Heading

The heading of this article is in a common place at the top of the right hand page opposite a large image of the feature of the article. Its is more conventional than the heading in NME.

Its is in a large bold sans serif text similar to that as which on the front cover. It is coloured white which contrasts the background – a unneeded part of the main article image.

Stand First / Pull Quote

The stand first in this article is quite unconventional as the main focus is more on the pull quote which is located above it. The pull quote has a variety of different font sizes and used a darkened orange colour as a kicked. Font size and kickers are used to emphasise parts of the quote.

Below the pull quote is the stand first which is in quite a small text in the same orange colour. It is in a text that leans towards being serif and its importance at the start of the article is over shadowed by the huge pull quote which takes up more space than the physical heading of the article.

Drop Capital

In the second double page of the article there is a drop capital. It is a letter F and it takes up the space of six lines of the article text. It is in the same font as the pull quote. It is quite conventional

Columns and Grid System

Each page of the article is made up of a small column at the edge of the magazine away form the centre and three bigger columns of equal size that mainly contain the article text. The images are dotted around the article taking up either one or two columns and the right hand pages smaller column has a sub feature / article in it.

Captions

Captions are place in every picture in the article in white text which is the same size as the main article text. They add colour and meaning to the images and they also make the reader feel like they are invited to know more about the image.

Main Image / Images

There are five photos spread across the article. The main one is on the first double page spread and it takes up the majority of the double page spread with the main image focus being on the left hand page. The right hand part of the photo has been manipulated so it is easier to see the articles heading and stand first. The image is a mid close up and it is unusually quite a dark photo. It uses drums and drumsticks for props and the clothes the “model” is wearing fits in with the colour scheme of the article.

House Style The article uses which and orange for its main colours and the style of the article is features mainly around shadow and dark lighting on the first page. This is also the message derived from the secondary images in the article. The second double page spread uses white space to great effect and is well laid out and interesting due to the placement of images. The colum and grid design makes it easy to read