House style The house style is simple, the colours used are white, red, grey and black these are the colours that the magazine are known for. The white and red are also used on a cloth that Florence is sitting on, this is used to The Guttenberg design principle The masthead starts at the primary optical area and ‘got to love’ ends in the strong fallow area, this works well as it’s the main section your eyes focus on Main image The image takes up most of the left page, it is of the singer, Florence she is sat on a step that is covered in a red and white striped cloth. The material represents the stripes on the American flag and Florence is sitting on this to suggest the success she has in USA. Florence is using direct address to appeal to her audience and make them feel as Masthead The masthead reds ‘USA got the love’ the ‘USA’ sections is in grey , it takes up the majority of the 2 pages making your eyes immediately draw to it. The typeface used is bold and striking whereas the ‘got the love’ section is in smaller writing and overlaps the first Text Text isn’t used heavily on this double page as it’s mainly taken over by the image of Florence and the large title to attract the audience into reading the rest of the article. The text is in the bottom right and is in three columns at the bottom of the page. In terms of the Guttenberg design principle. The title ‘USA’ will add appeal as Florence is mainly known as a British artist and The Rule of Thirds The image works well as a rule of thirds; one line runs through Florence’s face and body meaning that the reader’s eyes are immediately drawn to the artist. The horizontal line passes through the text that says ‘got the love’
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House styleThe house style is simple, the colours used are white, red, grey and black these are the colours that the magazine are known for. The white and red are also used on a cloth that Florence is sitting on, this is used to tie in with the title ‘USA got the love’ as the red and white striped are associated with America.
The Guttenberg design principleThe masthead starts at the primary optical area and ‘got to love’ ends in the strong fallow area, this works well as it’s the main section your eyes focus on and fans of Florence will know that this is one of her song titles and will want to read on.
Main imageThe image takes up most of the left page, it is of the singer, Florence she is sat on a step that is covered in a red and white striped cloth. The material represents the stripes on the American flag and Florence is sitting on this to suggest the success she has in USA. Florence is using direct address to appeal to her audience and make them feel as though she is looking at them. High key lighting has been used on her to make her the main focus and to create the idea that she has power.
Masthead The masthead reds ‘USA got the love’ the ‘USA’ sections is in grey , it takes up the majority of the 2 pages making your eyes immediately draw to it. The typeface used is bold and striking whereas the ‘got the love’ section is in smaller writing and overlaps the first part. It is in black san serif this could be to fit the feeling of the words and make it seem more personal.
TextText isn’t used heavily on this double page as it’s mainly taken over by the image of Florence and the large title to attract the audience into reading the rest of the article. The text is in the bottom right and is in three columns at the bottom of the page. In terms of the Guttenberg design principle. The title ‘USA’ will add appeal as Florence is mainly known as a British artist and people would like to read how they’ve become famous in America. ’got the love’ shows intersexuality as it’s a title of one of the bands songs off their first album.
The Rule of Thirds
The image works well as a rule of thirds; one line runs through Florence’s face and body meaning that the reader’s eyes are immediately drawn to the artist. The horizontal line passes through the text that says ‘got the love’ this is done purposely so that the reader know that the article is about Florence’s fame in America.
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