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USER GENERATED HARDWARE: The next consumer SuperPower? WE THINK SO: Follow the debate #UGH #DMFdbx2015
“ we would be able to track and count everything, and greatly reduce” waste, loss and cost
TECH
The first mover industries, adopting early use cases of IoT.
“Google closes $3.2 billion purchase of Nest”, February 2014
“Samsung snaps up SmartThings, embracing Internet of Things”, August 2014
20 Years from now, we will not be driving our own cars.
“We see a future that will have billions of connected devices with huge commercial applications. Our aim is to bring the complex technology into the hands of people so that it is simplified and enables them to produce something within minutes that used to take us decades to produce” —! Brian Krzanich, CEO, Intel INTEL EXPERT
Generation Z Pro-sumers !
2. Who are the future consumers?
GENERATION Z
CONNECTED
MAKERS
INSPIRED
AWARE
GENERATION Z
And while we were all blogging and typing in words, The future generation is making real life things to make the world a better place.
USER GENERATED HARDWARE !
3. When “things come together in a community ”
Ayah Bdeir - littlebits.cc - engineer, interactive artist and one of the leaders of the open source hardware movement
Kids at a school fair in Cape Town on Saturday…
CODING AND PROGRAMMING IS WHAT KIDS WERE STUDYING YESTERDAY !
!
DATA SCIENCE IS WHAT THE KIDS OF THE FUTURE IS STUDYING
4. So what is the relevance for Brands?
The iPhone and the iPhone App Store have unleashed a!wave of innovation in the mobile space
1. Add connectivity options!to an existing or new product and offer remote device management in the form of mobile apps.
A key!driver for buying connected!products is the novelty factor involved in!controlling it yourself, it is ideal for companies that want to differentiate themselves from their disconnected competitors
2. INCLUDING NEW INNOVATIVE SERVICE OFFERINGS TO EXISTING SERVICES THROUGH DATA
“The clear divisions that used to exist between firms and consumers or firms and suppliers are increasingly blurred: we’re all (poten9al) innovators now”