Do's and Don'ts of Content Marketing

Want to ace Content Marketing?

Here are some Dos and Don’ts!

Do’s

Do create a buyer persona – know who you are selling to first

Do have a great plan and strategy before you start off!

Do blog often – and consistently

Do write great headlines – don’t get too wordy!

Do re-purpose old content

Do keep an eye on trending topics and write about them

Do focus on your audience regardless of the kind of content you produce

Do track and measure everything – use analytics

Do promote your content

Do curate content – that works as well as writing your own original material

Do explore the power of Influencers – they can do a lot for your brand

Do respond to questions / comments / feedback. ALWAYS!

Do develop content that makes humans and search engines happy!

Don’ts

Don’t skim the surface – dig deep. Offer value!

Don’t forget old and evergreen subjects even if you must write about current trending topics!

Don’t forget to include social sharing buttons

Don’t disregard email marketing – it can enhance your content marketing efforts

Don’t forget images and videos.

Visuals and Infographics are

vital to Content Marketing

Don’t underestimate the power of snack-able content! People like lists – they are easy to consume!

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