Dorset Business Women Go Digital: 3rd Oct 2014 Conference: Social media marketing Linda Parkinson-Hardman

Dorset Business Women Go Digital

Social Networkingis

90% Psychology10% Technology

Good Social Networks Follow Common Rules

Interactive

Community Driven

Encourage ConversationEnable Sharing

Build Relationships

Social NetworkingIs Essentially Female

The Purpose of Social Networking

Give someone a good enough reason to follow through

The Process of Social Networking

1. Know what you want to achieve2. Become visible to your audience3. Start a conversation with them4. Get something of value into their hands

What’s The Point?• Increase Profitability– Increase Sales– Increase Website Visitors–Build A Mailing List– Identify New Opportunities

• Reduce Costs?–New Suppliers–Different Ways of Working

Become Visible• Who is YOUR audience?–Customers–Suppliers–Competitors–Advocates

• Where do they hang out?

Start Talking• What problems do they have?–What do they need most?–Why do they want it?–What are they trying to do?

• How can YOU help?–Answers to their questions–A listening ear–Help to achieve their goals

Give A Gift

• Something They Will Value–Attention–A Meeting–Information–An actual gift–Help

Joined LinkedIn GroupsStarted and joined discussions

Shared hints & tipsGenerated 600 leads and $72,000 from LinkedIn alone

Question about what was needed for hospitalBlog post based on answers

Created back links to the shopGenerated £6,000 in sales

Used ‘social listening’ to identify health questions Replied to the questions

Directed people to website for more informationIncreased sales by 25%

Linda [email protected]/in/lindaph