Doriella Presentation

Hand Crafted Jewelry

By:

Kathleen McEntire

Executive Summary

Company & Product Description

Customers

Market Research & Competition

Marketing

Pricing

Sales & Distribution

Operations

Financials

Project Timeline

Doriella Du Fontaine 19th century arts and craft movement

‘soulless’ machine made products

root of all evils – machines

spontaneous personality of designer

no repeating designs

Men’s and Women’s accessories

Necklaces

Bracelets

Earrings

Hair clips

Men’s and Women’s

$8-$45

Doriella

Hand Crafted

Solo – Just ME!

Interaction w/ customers

Sustainable (hemp)

CRRH: Campaign for the regulation and restoration of Hemp

Target Customer: Females 15-22

‘free spirits’

Fashionable accessories

Art conscious

Festivals: 40,000-150,000 attendees

Groups/organizations

Bo-ho, hippie fashion trends

Go-green

Difficulties Supplying to retailers

Quantity

Hemp jewelers Online

Retail stores

Vendors

Personal selling

Online Webpage

Social media

$27/hr Labor

Materials

Necklace: $20-$35

Bracelets: $8-$15

Vendor/Trade shows

Website

Dose Market Chicago

Personal Networking

Music Festivals Wakarusa

Bonnaroo

All Good

Electric Forest

Summer Camp

Become L.L.C.

Kathleen McEntire Creative director

Owner

Sales manager

Public relations

Accountant

Manufacturer

Revenue Sales Price per Piece (Average) $23.50 Sales $ 1,269.00 Cost of Jewelry Sold $ 1.80

Less: Cost of Goods Sold $97.20 # of Jewelry Sold 54 Gross Revenue $1,171.80

Expenses Labor $540.00 Festival tickets $180 .00 Marketing $35.00 Vendor passes $ 400.00

Total Expenses $1,155.00

Net Profit $16.80

Hemp

Colored $ 45.00

Plain thick $ 30.00

Plain thin $ 28.00

Embroidery thread $ 23.00

Beads

Wood $ 15.00

Glass $ 250.00

Metal $ 55.00

Closures

Large $ 15.00

Small $ 10.00

Earrnings

Hooks $ 10.00

Metal circles $ 10.00

Tools

Scissors $ 7.00

Wire cutters $ 3.00

Storage bins $ 100.00

Jewelry bags $ 30.00

TOTAL: $ 631.00

Becoming an L.L.C.

MAY 2012

$40-$900 depending on state

Filing fee

Annual tax

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

Obtain a copy of

Illinois LLC Articles

of Organization

from the Secretary

of State office

2

Choose a name for

the business

(Doriella)

3

Fill out the LLC

Articles of

Organization form

4 5

6

7 8 9

Submit Articles of

Organization form

10

Publish notice in

local newspaper

(Columbia

Chronicle)

11 12

13 14

Create a LLC

operating

agreement

15 16 17 18 19

20 21 22 23 24 25 26

27

Actual ad runs in

newspaper

28 29 30 31

LLC!

Hand Crafted Jewelry

By:

Kathleen McEntire