Dora ADLOVITS / Edith MAYERHOFER
Jan 03, 2016
Dora ADLOVITS / Edith MAYERHOFER
Young Lions 2013 MEDIA Competition
Young Lions 2013 MEDIA Competition
An ordinary day in Vienna…
… except of
Die SONNE scheint für alle gleich
Die SONNE scheint für alle gleich
Wo wären Sie jetzt, ohne Ihre Ausbildung?
Young Lions 2013 MEDIA Competition
Wo wären Sie jetzt, ohne Ihre Ausbildung?
• Create high awareness fast by Guerilla Marketing
• Blackboards with phrases all over Viennai.e. „What would you‘ve reached by now, without your education?“
• No direct hint to SONNE
• Added media value by Word-of-Mouth-effect
online
offline
• Revealing SONNE International as the organizer of the activity
Young Lions 2013 MEDIA Competition
Guerilla Action
SEM CampaignSocial Activiation FB Ad Space UnitFB Sponsored Ads
Page Post AdTwitter Postings
Targeted newsletter directly to the decision
makers
Young Lions 2013 MEDIA Competition
Media Share of budget
Social Media (Facebook, Youtube, Twitter) 40%
Search Marketing 24%
PR-activities (radio, TV, print) 20%
Newsletter 16%