Don’t Neglect Customer Experience in B2B Marketing
Don’t Neglect Customer Experience
in B2B Marketing
Your B2B customer deserves a B2C experience!
Flickr CC: 10ch
Comparing B2B and B2C marketing used to be an Apples-to-Oranges situation, but they’re
becoming increasingly comparable Flickr CC: andrewgustar
If you take some of the benefits that are common in B2C and implement them into B2B,
you can create a customer experience that improves relationships and increases profits
Flickr CC: lumaxart
Here are 3 B2C experiences that your B2B customers might be missing out on!
1. Products or Service Reviews
B2B service reviews often
consist of long case studies and videos that can’t hold an
audiences attention
Reducing the length of this information
and implementing a real-time review
feature can increase engagement
2. The Notion of Abandonment B2C marketers often
use remarketing ‘in a big way’
They capitalize on a well-informed buyer who simply needs an
extra nudge
B2B can also capitalize on this by
creating ads that allow buyers to pick
up where they left off, and offer relevant
content suggestions!
3. Visible Pricing Many businesses still don’t publish basic information like solution pricing and a visible customer experience Housing prices on your site lets buyers know exactly how you engage!
Flickr CC: jakerust
Lets take it one step further
While these B2C benefits can be carried over to B2B, how you use CRM data makes the biggest difference!
Flickr CC: mithril
Here are 4 ways to incorporate B2C marketing into B2B strategy to improve CRM
1. Let your Buyers Refer Friends
If your providing value, chances are your customers will want to share it Give customers a way to impress friends by passing along great info while also benefiting themselves
2. Embrace Real Personas
A buyer persona isn’t a job title; it’s a window into the buyers mind Create intelligent personas based on who the buyer is, how they build trust, and what stimulates them
3. Maximize Technology Make your content and messaging easily digestible on a mobile platform A ton of research takes place over tablets and phones, so make your content look great
4. Make it Fun
B2B doesn’t have to be boring! Business is where we spend the majority of our time, so let’s lighten it up! Flickr CC: nanagyei
Although B2B will never be identical to B2C, the two are more similar now than ever, and they can be married to
create a better customer experience Flickr CC: scottrsmith
The trick is to implement the best aspects of both B2B and B2C into your strategy so you can put your best foot forward with your customers and reap the benefits!
Flickr CC: bibba
Get your business to the next level! See more marketing best practices at
www.leadmd.com