Don’t Make Your Donors and Campaigners Work to Support You!

Don’t Make Your Donors and Campaigners Work

to Support You!

Email appeal: basic• Decide upon and write copy

• Create email and landing page(s)

• Send out email and get supporters working

Email appeal: less basic• Decide upon and write copy for multiple segments

• Set up various emails and send to various segments

• Ask your supporters to click through and take actions based on the segments*

• After they have taken one action, ask them to take another*

* You can then use this action data for future segmentation

All of this can still be easy for your supporters through Engaging Networks

The positive side of ‘clicktivism’!

One-click donations

One-click donationsAllows you to present a donation page to donors that have given previously (a single gift)

The page just has a donation amount selector and a ‘donate’ button, no other form fields to fill in

Works with a token that is passed to the gateway

Displays the last four digits of the card on the page only

Works with all gateways (apart from pay via paypal)

One-click donationsWorks alongside an existing donation page

Only works through email

If someone wants to pay with another card, or if there is a gateway error, then they will go back to the standard donation page

Email

One click form Standard donate form

Pick another card or gateway error

Thank you page

New transaction type: FOC (rest same as a normal single donation)

Pre-populating supporter data

Pre-populating supporter data

An easy one…in your emails:

Use this icon and supporter data will be pre-populated

Pre-population can lead to a 100% increase in response rates*

You get better reporting if you insert using

You can also use this icon to insert supporter data into the email…and the landing page

Tip: There is a ‘salutation’ workaround to get more data in

* PETA case study

Using profiles to segment and personalise

Using profiles to segment and personalise

You can use our profile tool to easily segment your database

For example, high level donors (your definition) who live in city X (your definition)

Once the profiles are run you can easily use them for email segmentation, personalisation…and reporting

New profiles functionality

Easier process for adding filters to define a profile

Creating ‘and’ profiles / ‘or’ profiles

Ability to edit profiles

A new filter: create date for supporter record

Ability to create filters on date ranges that include ‘equal to’ ‘before’ and ‘after’

Exit page actions

Exit page actionsUsing our ‘action redirect’ technology:Build ‘action A’ and ‘action B’ as normal

Link together using ‘action redirect’ (a feature in the build section)

You can can send supporters to ‘start page 2’ to save them filling in the form again

You can use ‘redirect and filter’ if you want to send people to different actions based on how they have filled the first form in (for example, under 18s don’t go to a donation page, everyone else does)

One-click campaign actions

One-click campaign actionsAn extension of ‘start page 2’ for action redirect

And the advocacy equivalent of one click donations

When you insert a link in an EN email, just set the start page to 2 (if you leave as page 1, data will still be pre-populated on the form)

If the supporter record is incomplete they will be sent to the form first everyone else can take the action in one click

Good for petitions, pledges, validating email records (remember, you can pull in extra data into the email as well)

For email to target actions, might be better to get supporters to go to page 1

Into the software…

Other ways to make it easyInsert links in thank you emails (same pre-population rules as email service)

Mobile templates

Styling of the form and clear error alerts / form validations

Think about the template, the text, the page layout

Pay via paypal

Email triggers

Into the software…

Thank you