• Louisa Lambregts, Learning and Teaching Services Tips for Making Web and Learning Materials Impactful Don’t Make Me Read! Don’t Make Me Read! Creating Web Content With Impact Louisa Lambregts, Learning and Teaching Services
• Louisa Lambregts, Learning and Teaching Services
Tips for Making Web and Learning
Materials Impactful
Don’t Make Me Read!
Don’t Make Me Read! Creating Web Content With Impact
Louisa Lambregts, Learning and Teaching Services
How do we process web information? Visual design of information
• Text formatting
• Layout
• Show vs Tell
Usability and Accessibility Plain Language Key design decisions
Topics
Have a strong purpose and to follow that to the end.
http://www.digital-web.com/articles/form_vs_function/
Web Behaviours
Visual scanning moves from general perception of contrast through to finer levels of attention. Last step is reading of headers.
Reading online can be sore on the eyes.
Not to mention, people do not read on
the web –they scan the text. Now, more
than ever, it is easy for all our electronic
correspondence to be misunderstood if
we are reading to get the gist of things.
We are overloaded with information. It
is easier to understand pictures than it is
to read a written descriptions. What can
we do to get our messages across better?
Don’t Make Me Read!
Louisa Lambregts, Learning and Teaching Services
Tips for Making Web and Learning Materials Impactful
Attempt #1
• Louisa Lambregts, Learning and Teaching Services
Tips for Making Web and Learning
Materials Impactful
Don’t Make Me Read!
Don’t Make Me Read! Creating Web Content With Impact
Louisa Lambregts, Learning and Teaching Services
Text as graphical elements Optimize for visual scanning White space Alignment Pattern and repetition Contrast and focus Consistency
Visual Design
Graphic design is visual information
management using the tools of layout,
typography, and illustration to lead the
reader's eye through the page. http://webstyleguide.com/wsg3/7-page-design/3-visual-
design.html
What is Graphic Design?
Graphic design is
• visual information management
• uses layout, typography, and illustration
• leads the reader's eye through the page.
Paraphrased from: http://webstyleguide.com/wsg3/7-page-design/3-visual-design.html
Graphic design is
visual information management using the tools of layout, typography, and illustration to lead the reader's eye through the page.
http://webstyleguide.com/wsg3/7-page-design/3-visual-design.html
Line Spacing
[Type a quote from the document Or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting .]
Be Aware of Graphic Distractions
http://www.webdesignhelper.co.uk/design_elements/ design_theory/design_theory8/design_theory8.shtml
A Little Bit About Typography
Serif Sans-Serif
Times Roman Arial
Georgia Century Gothic
Web-friendly
Content separate from presentation Style sheets Use formatting elements for their true function – not for styling Use bold and italics for emphasis, not styling Use header styles – avoid manual font sizing
Formatting and Accessibility
Use styles and headers for visual hierarchy Adjust line and paragraph spacing Reserve underlines for hyperlinks Add links within content to additional information Use bold and italics for emphasis, not styling Left-align paragraphs rather than centre them
Formatting Tips
Writing
From: http://www.bloggingprweb.com/effective-press-release-format-inverted-pyramid
Plain language use Inverted pyramid Use active language Avoid passive voice unless the a polite tone is required
When the process of freeing a vehicle that has been stuck results in ruts or holes, the operator will fill the rut or hole created by such activity before removing the vehicle from the immediate area.
Writing Example #1
Result If you make a hole while freeing a stuck vehicle, you must fill the hole before you drive away.
Writing Examples #1
In response to the concerns, the NCAA announced that the baseball rules committee will recommend a maximum batted-ball exit velocity of 93 mph and a change in the size and weight specs of non-wooden bats beginning with the 1999 season.
Writing Example #2
Result NCAA Suggests Batting Changes Growing concerns over size and weights of bats resulted in the following changes starting with the 1999 season:
• Batted-ball exit speed maximum of 93 mph
• Change in size and weight specifications for non wooden bats
Writing Examples #1
Vigorous writing is concise.
A sentence should contain no unnecessary
words, a paragraph no unnecessary sentences,
for the same reason that a drawing should
have no unnecessary lines and a machine
no unnecessary parts.
William Strunk Jr., in Elements of Style
Resources
http://louisaedtech.pbworks.com On the right sidebar, go to: “Kaleidoscope Session” and “Don’t Make Me Read”.
Contact Me!
Louisa Lambregts Twitter #lambrel X-6012