Don't hate Cheryl! Social Media Presentation

• 1. SOCIAL MEDIA Marketing 5 Canadian GeeseJanuary 2014Canadian Geese

2. Canadian Geese 3. Top 10 Reasons People Hate Social Media 10. 9. 8. 7. 6. 5. 4. 3. 2. 1.Dont Understand It My kids are better it than me, so it must suck Here today, gone tomorrow Its unpredictable Platforms change all the time Complaints/Hate Mail Hard to prove ROI Lack of Control Theres no DISLIKE button Im afraid my old boyfriend/girlfriend will stalk meCanadian Geese 4. Facebook Total # of FB users: 1.15 billion Active Mobile Users: 89 million Daily active users in the US: 128 million Average number of monthly posts per user: 36 Average time spent per user per day: 20 minutes Average number of page likes per person: 40Graph Search from Facebook lets you search among your friends and connections for information, page likes, and reviews.Canadian Geese 5. Canadian Geese 6. Canadian Geese 7. Why Social Media For B2C? Increase ReferralsStay Top of MindTell Your Own StoryIncrease Market AwarenessBe seen as an ExpertConnect with Community InfluencersRecruit Top EmployeesEngage Current EmployeesConnect with Referral Sources 8. Canadian Geese 9. Why Social Media For B2B? Insurance AgentsFleet CustomersKey Dealer ContactsRecruitingDRP ContactsParts VendorsBe seen as a Thought Leadernd 2rd 3& Degree ContactsAffluent CustomersSales Prospecting Tool 10. St at s as of Sept em ber 2013: 1 B l l i on M hl y U s i ont ser 4 B l l i on H s of Vi deo Per i our M h ont 72 H s of Foot age U oaded our pl Ever y M nut e i nd Lar gest Sear ch Engi ne 2 rd M 3 ost Vi si t ed W Si t e i n eb t he W l d or 11. 500 Million 12. THREE REASONS TO GET EXCITED ABOUT GOOGLE+ FOR BUSINESS REACH Google.com attracts over 1 billion unique visitors per month Google+ content is has better results in search engines TARGETING Google+ makes it pretty easy to sort followers into groups (they call them Circles) and send targeted, relevant messages to these smaller audiences. CONVERSION With more accurate targeting, you can use Google+ to move potential clients into the lead pipeline.Canadian Geese 13. Canadian Geese 14. Most businesses dont manage their Reputation their #1 asset 15. REPUTATION MATTERS95%of customers are happyIs it easy for them to write about you online? Do you feature their positive reviews on FB, Google, Website. Is it easy for them to Refer your Business?5%of customers are difficultThey love to vent online. Immediately cause a decline in sales. Do you respond quickly and have a plan to resolve your reputation? 16. What if you could.. make it super easy for your customers to review your business?Automatically send out e-mails to your customers asking them to review your services on a review platform of their choice.Encourage Reviews Right On Your Facebook Home page.Send out e-mail newsletters, promotions, tips, and advice to your client base on a regular basis.Canadian Geese 17. What if you could.. promote your best reviews on your web page and social sites? Your best reviews will also appear on your social media pages newsfeeds live, as they happen, to maximize awareness of your business in your prime markets. Your best reviews feed directly from Yelp, Google, Angies List, Foursquare, or YP.com directly to your Facebook, Twitter, or web page.Canadian Geese 18. What if you could..LISTENENGAGEPROMOTEto all customer feedback aggregate reviews from 100s of siteswith your customers approve reviews, respond to reviews and manage negative reviewspositive customer reviews on website, social media, search engines (SEO), major review sitesCanadian Geese 19. ADVOCACY Is the New AdvertisingCanadian Geese 20. Dont Hate Me! Cheryl Senko, Managing Partner 5 Canadian Geese Consulting (440) 227-8820 [email protected] Geese