Done deal farming 2016

Frazer Waters | e: [email protected] | t: +353 85 706 7898

a smarter economy SPARKED€300 million | 3% GNP

Awareness Interest Consideration Intent

Purchase

Skip straight to …

User Journey

Morning Commute Midday Consumption Evening Browsing

Farmers browse 42 million page impressions monthly“With over 21,200 unique Farming Adverts currently placed & Goods to the value of €20 million for sale in the farming section alone, farmers are buying & selling online like never before ” Tomorrow's Ireland Report David McWilliams Sep 2014 Irish Economist

71*

14*

12*

21*

19*6*

Minutes spent per month

Assertive Passive

No.1 in Lifestyle

• Easy to sell your stuff.• Browse 1000’s of ads.• Save your favourites.

Products

Impact Ad Unit Billboard

• Home Page • Channel page• Classification Targeting• 970 x 250

Mobile Leaderboard

• App Home Screen • Channel targeting available• Classification Search Page

Targeting• 320 x 50

IPAD Half Page 300 x 600

• Performance 0.4 - 1% CTR• High Engagement• Channel Home Screen• 300 x 600

Pinpoint the right audience

DoneDea

l Farm

ing - Liv

estock

DoneDea

l Farm

ing - Fa

rm M

achinery

Farm

ers Jo

urnal

Indepen

dent -

Farm

ing0

100000

200000

300000 Irish Agri Audiences Online: Responsive (unique visitors)

*Comscore Data

DoneDeal Farming Livestock IOS

DoneDeal Farming Machinery IOS

DoneDeal Farming Livestock Android

DoneDeal Farming Machinery Android

0

10000

20000

30000

40000

50000

60000

70000

Agri Audiences on DoneDeal mobile

Agri Audiences on DoneDeal mobile

John DeereFo

rd Case

Zetor

Massey F

urgeson

New holland

Fiat

Same Deutz

Valtra

Fendt

FIAT

Tractor N

on brand 0

2000

4000

6000

8000

10000

12000

14000

16000

DoneDeal Farming:Tractor Brand Searches per month

Desktop IOS Android Totals Mar 16

Campaign options

Cross Device Advertising

• 400,000 page imps.• 30 day campaign duration.• Typical performance: 1,250 user

clicks.• Booking cost: €1,750 ex VAT.• Campaign length discounts

discussable.