#Donate: goodworld Launch Presentation (Oct. 7, 2014)

FEMINIST

Pre-#BucketChallenge:

“Roughly 1 percent of all online fundraising can be attributed to social media.”

SOURCE: Philanthropy.com July 13, 2014

Episode IV. A New Hope

Social users are donors. 91% donated some money to charitable causes (Source: MASHABLE Survey 9/19/2014)

Friend to Friend giving up 55% (Source: Network for Good)

Giving Tuesday 2013: At least $32.3 million in 24 hours. (Source: The Non Profit Times)

#IBC: $113 million

The Opportunity.

"Social media is forcing traditional media to address these issues for women and girls." – Jeff Martin, SocialGood+ Summit (Sept. 2014)

#BringBackOurGirls

#YesAllWomen

#WhyILeft

#DayOftheGirl

• Reached hundreds of thousands around the world.• Generated Congressional support for real action.• Connected people from all over the world.

Women Thrive’s two step #Donate dance to success.

Convey a sense of shared humanity.

Create a habit of giving.Make it easy.Make it contextual.

Make it personal.Want to build a better world for girls around the globe? Donate $5 to our efforts by writing “I #Donate $5” in the comments below.

Make it urgent.By the time you finish this sentence another child will be forced to wed. Write “#Donate” in the comments below to support our efforts to end child marriage.

Make it emotionally compelling and concrete.

How easy is this? Just write #Donate in the comments below to help us amplify voices of women like Ojonwa, educate lawmakers, mobilize activists, and work to make the world a safer, freer place for women and girls.

Rock out.FREE hip hop concert, featuring Prolyphic, one of our supporters and local artists.

Acre 1211400 IRVING ST NW10PM-1AM

#DONATE @WOMENTHRIVE

Replicate yourself.Celebs asked to tweet the following:

This #DayOftheGirl, I #Donate $25 to @WomenThrive to stop #ViolenceAgainstGirls. RT to donate too.

129K Followers 20K Followers 33K Followers

#DONATE @WomenThriveYour donation will help Women Thrive…

• Champion the International Violence Against Women Act and other policies to stop gender-based violence;

• Provide leadership and advocacy training to women and girls living in poverty; and

• Mobilize Americans to prioritize ending violence against girls around the globe.

Facebook: Facebook.com/chrisburley

Twitter: @cburley