Don Tapscott Webinar Slides

CONFIDENTIAL

Rethinking Talent, Managing the Net Generation

presented by

November 3, 2010 2

Don Tapscott George Babu Corporate Development & IP

rypple.com

Co-Author, Wikinomics

dontapscott.com

Your host Our guest

!"#$%&'%&()*+,"&#)-./)#$")0"#1./'"2)3("!

"#$!%&'()#*+!,-&./0&$!

12&'()#*3$45$5/&6)#0!

27.*5/6)#0812&'()#*!

77761#$2&'()#*6)#0!

9#:50;5/!<+!=>?>!

=!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

<!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

45//"&#)4/%6%6)

G!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

3)*5/&%&()7.%&#)%&)8%6#./9:)!";..<&()=5/)>&6<#5<.&6!

H!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

I!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

?@A)BCD)

*8@)0@*))E@0@!3*>=0)

*8@)F=4>3G)

!@H=GI*>=0)

*8@)@4=0=J>4)

!@H=GI*>=0)

K.5/)L/%M"/6)-./)4$+&(")

3)*5/&%&()7.%&#)%&)8%6#./9:)!";..<&()=5/)>&6<#5<.&6!

J!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

3)*5/&%&()7.%&#)%&)8%6#./9:)!";..<&()=5/)>&6<#5<.&6!

K!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

=GL:)L%,;"/#)

L!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

!"#$%&'%&()*+,"&#)7/.(/+N6!

?>!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

OC  3P/+Q<.&)R)>&%<+<.&)

BC  G"+/&%&()+&2)L"M",.SN"&#)R)@M.,5<.&)

TC  4.NN5&%Q+<.&6)+&2)J+&+("N"&#)R)4.,,+;./+<.&)

UC  4.NS"&6+<.&)+&2)!"1+/26)R)J.<M+<.&)

VC  7"/-./N+&Q")J+&+("N"&#)R)!"+,)*%N")7"/-./N+&Q")

WC  !"#"&<.&)R)@&(+("N"&#)

=,2)J.2",).-)@NS,.9"")J+&+("N"&#)

*+,"&#)!",+<.&6$%S))J+&+("N"&#)

!  Employer led and controlled !  Relationship oriented

!  2-way efforts required

OC)3P/+Q<.&)

BC)G"+/&%&()+&2)L"M",.SN"&#)

TC)4.NN5&%Q+<.&6)+&2)J+&+("N"&#)

UC)4.NS"&6+<.&)+&2)!"1+/26)

VC)7"/-./N+&Q")J+&+("N"&#)

WC)!"#"&<.&)

0"#)E"&)J.2",)#.)4/"+#")!",+<.&6$%S)4+S%#+,)

,#EE&;#/&M#$)

J.<M+<.&)

@M.,5<.&)

@&(+("N"&#)>&%#+<.&)

!"+,)*%N")7"/-./N+&Q")

??!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

OC)3P/+Q<.&)R)>&%<+<.&)VB)X.;6)%&)VB)?""'6)

?=!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

OC)3P/+Q<.&)R)>&%<+<.&)F"/%"6)Y3Z)K%&+&Q%&()-./)+)W#$)E/+2")@&#/"S/"&"5/)

?<!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

OC)3P/+Q<.&)R)>&%<+<.&)F",,%&()+&)@[5%#9)F#+'")R)>&)8%N6",-)

?G!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

OC)3P/+Q<.&)R)>&%<+<.&)\3)F5/S,56).-)*+,"&#]^!

?H!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

OC)3P/+Q<.&)R)>&%<+<.&)L.&Z#)X56#)!"Q/5%#_)>&%<+#")!",+<.&6$%S6!

?I!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

?6  N2&/2!O&/EP6!

=6  957!,-&$$5E(!Q!R(5!2-5!9STEU5$)5!9527#/V6!

<6  D/M)UE&25!&!U$.WU5!50'E#P55!:&EU5!'/#'#(.M#$!50;/&).$C!2-5!K!$#/0(6!

G6  F5X#/0UE&25!2-5!F5(U05!&(!2-5!$57!:&EU5!(2&2505$26!

H6  Y&/M$Z(![#(2UE&M#$!Q!F52-.$V!&$1!/57#/V!2-5!(5E5)M#$!)/.25/.&6!

I6  F5S5$C.$55/!2-5!)&'&;.E.2P!#X!.$25/$&E!0&$&C5/(!&$1!/5)/U.25/(!2#!)-##(56!

J6  %-5!"#:5/!%5$526!

`=I!)03J@)8@!@)D11/5((!\.$5!?!D11/5((!\.$5!=!,.2P+!N2&25+!].'!,#15!^#05![-#$5!_>>>`!HHHS=GIK!

=AX@4*>H@:!!a#U/!#7$!5$2/P!C#5(!-5/56!

aI3G>K>43*>=0F)R(.$C!&)M#$!7#/1(!2#!0&b.0.c5!2-5!.0'&)2+!15()/.;5!-#7!P#U/!;&)VC/#U$1!&$1!(2/5$C2-(!7#UE1!0&V5!P#U!&!(2/#$C!)&$1.1&25!X#/!2-5!'#(.M#$!P#U!&/5!(55V.$C6!%-.(!(5)M#$!(-#UE1!;5!)#$).(5+!)#$2&.$!&)M#$!7#/1(+!&$1!(-#UE1!(5EE!P#U/!0#(2!0&/V52&;E5!&;.E.M5(6!

@LI43*>=0)?LbbS?Lbb! "5C/55!#;2&.$51+!()-##E!$&05!?LbbS?Lbb! "5C/55!#;2&.$51+!()-##E!$&05!

@J7G=`J@0*)!"##$!"##%&'()*'+,%-./0%'1%2'/3.+4%

B$!2-5!(&05!0&$$5/!&(!&;#:5+!15()/.;5!P#U/!d/(2!e#;!/5('#$(.;.E.M5(6!f5!)#$).(5g!/50#:5!&EE!U$$5)5((&/P!7#/1(!&$1!'-/&(5(6!B$)EU15!2-5!('5).d)!/5(UE2(!#X!P#U/!&)M#$(!#/!15).(.#$(!2#!150#$(2/&25!P#U/!)#$2/.;UM#$6!!

!"##$!"##% &'()*'+,%-./0%'1%2'/3.+4%B$!2-5!(&05!0&$$5/!&(!&;#:5+!15()/.;5!P#U/!$5b2!_#/!)U//5$2`!e#;6!

!"##$!"##% &'()*'+,%-./0%'1%2'/3.+4%B$!2-5!(&05!0&$$5/!&(!&;#:5+!15()/.;5!P#U/!$5b2!_#/!)U//5$2`!e#;6!

!@K@!@04@F)9&05+!'-#$5!$U0;5/+!&$1!50&.E!.X!15(./51! ! ! ! %

OC)3P/+Q<.&)R)>&%<+<.&)*$")=,2)!"65N")

?J!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

3P/+Q<&()0bE"&)4+S%#+,:)32M"/<6%&(]))

?K!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

3P/+Q<&()0bE"&)4+S%#+,:)32M"/<6%&()%6)I6","66)

?L!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

?83*)>)c0=?)h )#0'U25/!'/#C/&00.$C!h #'5/&M$C!(P(250(i!!R$.b!_N#E&/.(+!fN"+!\.$Ub`+!j.$1#7(+!LK89%=>>8k[!h \&$CU&C5(i!![5/E+!"fB8"f"+!Nl\+!^%Y\8"^%Y\+!4O9ONBN+!Y&2E&;+!Y&V5+!,NN+!NNB+!

kY\+!m&:&()/.'2+!Y.)/#(#n!o.(U&E!,pp+!YT,!q!j.$<=!D[B+!m&:&!D''E.)&M#$(+!952()&'5!O$25/'/.(5!N5/:5/!

h .$X#/0&E!0&/V5M$C!q!/5(5&/)-!h :./&E!0&/V5M$C!2-/#UC-!'5/(#$&E!)#$2&)2(+!.$X#/0&E!$527#/V!#X!X5EE#7!'/#C/&005/(!

)#$2/.;UM$C!2#!0P!;E#C!X#/!rd/(2!/U$s!;52&!25(M$C!

?8@!@)>ZH@)L=0@)>*:!!!h fEU5!t)5&$!9527#/V(+!%#/#$2#+!=>><!S!'/5(5$2i!!,U//5$2EP!.$!)-&/C5!#X!'/#C/&00.$C!

X#/!$57!(U.25!#X!5u).5$)P!(55V.$C!(#n7&/5+!7.2-!)E.5$2(!.$)EU1.$C!%"!f&$V!&$1!45$5/&E!Y#2#/(!

h 9&:.,#0+!t*&7&+!=>>=S=>><i!"5(.C$51!&./E.$5!;##V.$C!(P(250!7.2-!#:5/!?>+>>>!1&.EP!U(5/(!

h f55/Y56)#0+!%#/#$2#+!=>>S=>>=i!"5(.C$51!&$1!0&$&C51!&$!5S)#005/)5!.$25/X&)5!(5EE.$C!'/#1U)2(!M51!2#!&!0#15/&25EP!'#'UE&/!75;c.$5!

h YB%+!?LLIS=>>>i!4/&1U&251!7.2-!-.C-!-#$#U/(!7.2-!&!f&)-5E#/!#X!N).5$)5!.$!,#0'U25/!N).5$)56!![/5*P!(5EXS5b'E&$&2#/P6!g`!

h 7776(&$e.:('E&)56)#0+!=>>=S'/5(5$2i!0P!;E#C!(5/:5(!&(!&$!.$X#/0&E!$527#/V!#X!X5EE#7S0.$151!'/#C/&005/(+!7-5/5!B!#n5$!25(2!#U2!$57!'/#C/&00.$C!)#$)5'2(!&$1!.15&(!7.2-!(#05!IH6!,-5)V!.2!#U26!!B2Z(!&!$5&2!E.*E5!('#2v)

8=?)L>L)>)E@*)*8>F)c0=?G@LE@)h R$.:5/(.2P!%-.(+!,#EE5C5!2-&2!h [&(2!e#;(!h ^#;;.5(+!5b2/&(!

?8=)>)c0=?)d)?83*)*8@`)c0=?)h B!)U//5$2EP!-&:5!?>=J!'5#'E5!.$!0P!&11/5((!;##V6!Y&V5!2-&2!?+>H<6!B!eU(2!e#.$51!&$!50&.E!

C/#U'!2-/#UC-!&$!.$X#/0&E!-#)V5P!E5&CU5!B!'E&P!.$!h YP!)#$2&)2(!)&$!;5!1.:.151!.$!2-5!X#EE#7.$C!7&P(i!

h D/5&!#X!B$25/5(2i!!T.C-2!2#'!w.C-2!'/#X5((#/(!.$!,#0'U25/!N).5$)5+!O$CE.(-!E.25/&2U/5+![-P(.)(+![-.E#(#'-P+!O$:./#$05$2&E!N).5$)5!h !!\#)&M#$(i!!N.E.)#$!o&EE5P+!N.E.)#$!o&EE5P!9#/2-+!F#U25!IL+!4/5&25/!%#/#$2#!D/5&+!957!a#/V+!B$1.&!h !!B$1U(2/.5(i!,#0'U25/![/#C/&00.$C+!T.$&$).&E!N5/:.)5(+!DU2#0#;.E5+!Y&/V5M$C!&$1![U;E.)!F5E&M#$(+!%/&$('#/2&M#$!&$1!%/&:5E+!f55/![/#1U)5/(+!YU(.)!&$1!T.E0!h !!N'5).&E.(2(i!,#0'U25/!'/#C/&005/(+!R$.:5/(.2P![/#X5((#/(+!Y&/V5M$C!q!,#00U$.)&M#$(!h !!,E#(5!)#$2&)2(i!,#0'U25/!'/#C/&005/(+!-#)V5P!'E&P5/(+!X/.5$1(+!52)6!h !!f/#&15/!&)WU&.$2&$)5(i!![/#X5((.#$&E!&((#).&M#$(+!.$)EU1.$C!2-5!&((#).&M#$!X#/!,#0'U25/!Y&)-.$5/P!&$1!,#0'U25/![/#X5((.#$&E(!X#/!N#).&E!F5('#$(.;.E.2P!

?8=)>)?30*)*=)J@@*:!!!h N25:5!m#;(+!\&//P!![&C5!&$1!N5/C5P!f/.$+!f&/&)V!t;&0&+!f/.&$!O$#+!9.)#E5!x.10&$+!'5#'E5!

7-#!)&$!'E&P!E5n!15X5$(5!#$!0P!-#)V5P!25&0!

?83*)>)?30*)*=)G@3!0)d)4!@3*@)h ^#7!2#!.$)#/'#/&25!:./&E!0&/V5M$C!)&0'&.C$(!.$2#!(#n7&/5!15:5E#'05$2!h Y#/5!r#;e5)2!#/.5$251s!'/#C/&00.$C!E&$CU&C5(+!.$)EU1.$C!"PE&$+!N0&EE!%&EV+!&$1!^&(V5EE!h ^&$CCE.1.$C+!NU/d$C+!^#7!2#!'E&P!;&((!CU.2&/!

>&2/+)7+#",_)ACFC)e4.NS5#"/)FQ%"&Q"f)))%&2/+S+#",g"N+%,CQ.N_)3>J:)6+&h%MOBT_)Q",,:)eWUif)BWUbDDDO_);,.(:)111C%&2/+S,+Q"CQ.N)

OC)3P/+Q<.&)R)>&%<+<.&)*$")0"1)!"65N")

=>!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

OC)3P/+Q<.&)R)>&%<+<.&)*1%P"/)+&2)4/.126.5/Q%&()+/")!"6$+S%&()!"Q/5%<&()

=?!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

BC)G"+/&%&()+&2)L"M",.SN"&#)R)@M.,5<.&)%&)L"M",.SN"&#)

work = collaboration = learning = fun = work = collaboration = learning = fun = work = collaboration = learning = fun = work = collaboration = learning = fun = work = collaboration = learning = fun = work = collaboration = learning = fun = work = collaboration = learning = fun

And they’ve got it right!

==!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

BC)G"+/&%&()+&2)L"M",.SN"&#)R)@M.,5<.&)!"M"/6")J"&#./%&()

=<!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

TC)4.NN5&%Q+<.&6)+&2)J+&+("N"&#)R)4.,,+;./+<.&)

!  Young people as authorities

!  New models of collaboration

!  The “wiki workplace”

=G!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

TC)4.NN5&%Q+<.&6)+&2)J+&+("N"&#)R)4.,,+;./+<.&)

=H!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

OC 7"/6.&+,)7/.j,"6)e;+6"2).&)S".S,"f)BC >&256#/%+,)F#/"&(#$)F.Q%+,)0"#1./'%&()TC A,.((%&()+&2)J%Q/.;,.((%&()

UC ?%'%6)+&2)L.Q5N"&#)4.bQ/"+<.&)

VC >2"+6#./N6)

WC *"+N)7/.h"Q#)*..,6)

iC L",%;"/+<.&bL"Q%6%.&)J+'%&()

kC 0"1)E"&"/+<.&)c&.1,"2(")J+&+("N"&#)

lC >*)>&#"(/+<.&)+&2)32N%&%6#/+<.&)

TC)4.NN5&%Q+<.&6)+&2)J+&+("N"&#)R)4.,,+;./+<.&)3)0"1)=S"/+<&()7,+m./N)#.)7.1"/)#$")4.,,+;./+<M")@&#"/S/%6")

=I!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

F.Q%+,)0"#1./'%&()4"&#/%Q)

L.Q5N"&#)4"&#/%Q)L"Q%6%.&)4"&#/%Q)

7/.Q"66)4"&#/%Q) A56%&"66)>&#",,%("&Q")4"&#/%Q)

7/"2%Q<M")3&+,9<Q6)4"&#/%Q))

Y&2E&;!

@!7)4"&#/%Q)

,-&*5/!

L.N+%&)4"&#/%Q)

.%U$5(![.$C!_YU(.)`!

7".S,")4"&#/%Q)

=J!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

TC)4.NN5&%Q+<.&6)+&2)J+&+("N"&#)R)4.,,+;./+<.&)3)0"1)=S"/+<&()7,+m./N)#.)7.1"/)#$")4.,,+;./+<M")@&#"/S/%6")

TC)4.NN5&%Q+<.&6)+&2)J+&+("N"&#)R)4.,,+;./+<.&)L.&Z#)X56#)J+&+(":)A5%,2)0"n#)E"&"/+<.&)4.,,+;./+<M")?./')F96#"N6)

=K!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

TC)4.NN5&%Q+<.&6)+&2)J+&+("N"&#)0"1)4.,,+;./+<.&)J.2",6)

=L!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

TC)4.NN5&%Q+<.&6)+&2)J+&+("N"&#)?./')G%-")A+,+&Q")

<>!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

TC)4.NN5&%Q+<.&6)+&2)J+&+("N"&#)R)?./')G%-")A+,+&Q")

<?!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

UC)4.NS"&6+<.&)+&2)!"1+/26)J"+&%&()%6)#$")0"1)J.&"9)

[/&.(5!X/#0!0&$&C5/(+!E5&15/(-.'!&*5$M#$+!q!'/#e5)2!E5&15/(-.'!&/5!N./")"o"Q<M")N.<M+#./6)2-&$!d$&$).&E!.$)5$M:5(6!

<=!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

rDC5!0&*5/(!;U2!P#U!&E7&P(!-&:5!2#!7#/V!-&/16!

%-5!P#U$C!CUP!)&$!&E7&P(!(25&E!P#U/!('#2+!;U2!B!

7#UE1!5b'5)2!0P(5EX!2#!;5!$5b2!.$!E.$56s!

5.60,%78%

!  j&$2!)#$M$U#U(!'5/X#/0&$)5!X551;&)V!

!  B2!&''5&/(!E#P&E2P!.(!(2/5$C2-5$51!7-5$!9S45$5/(!/5CUE&/EP!/5)5.:5!X551;&)V!2-&2!-5E'(!2-50!X55E!y#$!2/&)VZ!2#!;5.$C!(U))5((XUE!&2!&!)#0'&$P!

!  ,#$:5/(5EP+!E#P&E2P!0&P!;5!1&0'5$51!.X!/5WU5(2(!X#/!/5CUE&/!X551;&)V!&/5!$#2!&)V$#7E51C51!.$!&!(-#/2!M05X/&05!

UC)4.NS"&6+<.&)+&2)!"1+/26)4.&<&5.56)K""2;+Q')

<<!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

VC)7"/-./N+&Q")J+&+("N"&#)R)!"+,)*%N")7"/-./N+&Q")

<G!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

WC)!"#"&<.&)R)@&(+("N"&#)

<H!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

WC)!"#"&<.&)R)@&(+("N"&#)*$")=,2)J.2",)

<I!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

<J!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

WC)!"#"&<.&)R)@&(+("N"&#)*$")0"1)J.2",)

<K!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

3)A5/&%&()7,+m./N)-./)4$+&(")

<L!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

V)7/%&Q%S,"6)-./)#$")3(").-)0"#1./'"2)>&#",,%("&Q"!

G>!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

3)*5/&%&()7.%&#)%&)8%6#./9:)!";..<&()=5/)>&6<#5<.&6!

G?!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

*$")!%6").-)#$")3(").-)0"#1./'"2)>&#",,%("&Q")

G=!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

4/%6%6).-)G"+2"/6$%S)

G<!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

GG!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

GH!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

L.&)*+S6Q.P)12&'()#*3$C5$5/&6)#0!%7.*5/i!312&'()#*!_G?I`!KI<SKK>?!

77761#$2&'()#*6)#0!

GI!@!A!=>?>!$45$5/&!B$(.C-26!DEE!F.C-2(!F5(5/:516!!

November 3, 2010 3

Learn more:

Attend a Rypple chat and learn how to use regular feedback to retain your top talent!

November 11th, 1:00pm ET Details to follow by email

presented by

Answering your questions

November 3, 2010 4

presented by