DOMOTEX 2014 Laying the groundwork for success: The leading trade fair for floor coverings The World of Flooring domotex.de
Feb 18, 2016
DOMOTEX 2014Laying the groundwork for success: The leading trade fair for fl oor coverings
The World of Flooring
domotex.de
2
Ladies and Gentlemen,
DOMOTEX 2013 provided a good start to what should be an interesting
business year. Attended by some 40,000 visitors from 85 countries,
DOMOTEX once again lived up to its name as the ultimate meeting-
place for the carpet and floor coverings sector. The event very clearly
demonstrated the wealth of innovative ideas and craft skills within
the industry. In 2014, DOMOTEX will again provide the perfect platform
for effective displays, meeting existing contacts and establishing leads
on new markets. Use this opportunity to showcase your company’s
expertise to the high-calibre international audience of visiting
professionals at DOMOTEX 2014.
We hope to welcome you as an exhibitor next year!
Yours sincerely,
Susanne Klaproth
WELCOME TODOMOTEX 2014
3
High-calibre trade visitors
At DOMOTEX you meet visitors from the wholesale trade and retail sector, the skilled trades,
architecture and interior design. An incredible 72 % of the visitors are from top management –
and approx. 90 % of these are involved in their company’s purchase decisions.
International participation
Only DOMOTEX offers such ideal conditions for showcasing products and services. So it’s not
surprising that it attracts such a large audience from key sectors across the world. More than
60 % of the visitors and 86 % of the exhibitors at this top event come from outside Germany.
Significant trend barometer
Every year DOMOTEX, as the leading trade event in its sector, effectively sets new trends.
It focuses on all the major topics and presents attractive new products in innovative, aestheti-
cally pleasing display formats. In short, it provides a valuable, modern platform for exhibitors.
Platform for market leaders
No ambitious company can afford not to be among the ranks of exhibitors at such a key
world event. By showcasing your expertise here you will gain an important
competitive edge, not least through the generation of countless new business leads.
HOW YOU BENEFIT AT THELEADING TRADE FAIR FOR FLOOR COVERINGS
4
DOMOTEX 2013 – a complete success
Exhibitors and visitors alike reported a high
degree of satisfaction with DOMOTEX 2013. In par-
ticular, exhibitors praised the high international
profile and professional calibre of the trade
audience. More than 60 % of the attendees were
foreign visitors, including more than half from
the EU. There was also a marked increase in the
number of visitors from North America.
The visitors were impressed by the comprehen-
sive range of exhibits and unique opportunities to
obtain information on the trends and materials
that will shape business in the coming season.
In fact, 92 % of the trade visitors said that they
would recommend DOMOTEX to others.
FACTS AND FIGURESFOR DOMOTEX 2013
Breakdown of visitors according to sector in 2013
Specialist wholesale trade Furniture and furnishing stores
Specialist retail tradeArchitects, interior designers,
contracting sector
Skilled trades* Industry
Timber trade
30% 3%
20% 7%
17% 28%
9%
Provisional results. Position as of January 2013. More than one reply possible.
* Interior decorators, parquet and flooring trades /Painters and decorators.
5
Keen media interest in DOMOTEX
Exhibitors profit from the strong media interest
generated by DOMOTEX before, during and after
the trade show. Approx. 400 journalists from
35 countries come to DOMOTEX, where they
report on trends, products and the latest devel-
opments. Upmarket international lifestyle and
home magazines are also fascinated by the
trade fair and its unique range of imaginatively
designed and innovative floor coverings. As
such, we don’t only attract the interest of your
customers in the trade but also impress the
end consumer. TV broadcasts on DOMOTEX
are featured on more than 150 websites and
home pages.
“Never before have floor coverings been
so innovative, original and exciting. Flooring
is now enjoying a renaissance among
designers and recognition as an aesthetic
design element in beautiful rooms. If you want
to see some seductive home design trends
this January visit DOMOTEX in Hannover.”SCHÖNER WOHNEN,
Europe’s biggest home furnishings magazine
Breakdown of foreign visitors in 2013
South America
North America 10%
Provisional results.
Position as of January 2013.
Africa
5%
Australia
2%
East Asia5%
EU
53 %
Rest of Eastern Europe
3%
Rest of Western Europe
9%
Middle East
13%
6
Traditional and modern
hand-made carpets and rugs
Hand-made carpets and rugs add something spe-
cial to a room. Each carpet is a thing of beauty –
a unique statement of skill and artistry which trans-
forms the look and ambience of a room. Exhibitors
from across the world have discovered that
DOMOTEX is the right platform for every type of
hand-made carpet – from precious unique pieces,
special design commissions and trendy collections
to traditional, modern and antique rugs, whether
knotted, woven or tufted. In other words, this is an
exceptional opportunity to exhibit your products.
“We rely on DOMOTEX as an important
meeting-place. There is no better opportunity
to plan activities and agree on meetings
for the entire business calendar. Everything at
the start of the year.”Dr. Ali Ipektchi, Ipek - A. Ipektchi, Germany
UNIQUE TREASURES
THE PRODUCT WORLDSOF DOMOTEX
7
Machine-made carpets and rugs –
modern and classic designs
Carpets can bring genuine comfort and add a
touch of luxury to a room. At the same time they
can transform any room and lend it character or
special flair. Modern machine-made carpets
offer a vast range of colours and patterns, and
as such almost unlimited choice. Inspire the buy-
ers at DOMOTEX with your new collections and
place your products in a display ranging from
modern to traditional carpets. Don’t miss this
opportunity to reach numerous potential clients!
WOVEN COMFORT
8
NO LIMITSResilient floor coverings in various
designs for all purposes
Flooring that is as beautiful as it is strong and hard-
wearing – modern, resilient floor coverings must meet
practical needs and should be decorative. Luxury
Vinyl Tiles (LVT) create a cosy atmosphere yet at the
same time must be durable. Trade visitors from every
corner of the world look forward to discovering a new
generation of textures, decoration and design options,
as well as a diverse range of materials and fashion-
able colours. Whether your products have a wood, stone
or metallic look – this is the place to demonstrate the
broad range of your products.
9
COSY COLLECTIONSTextile floor coverings –
residential and commercial
Textile floor coverings can create a special
atmosphere in a variety of places. There is keen
demand for a broad range of robust materials
for numerous purposes. DOMOTEX showcases
materials suitable for the contract business, e.g.
in offices or hotels, as well as luxurious, fash-
ionable and timelessly stylish floor coverings for
the home. Modern interior design boasts a mix
of colours, patterns and textures. Perhaps your
products feature fashionable single colour
options, or you have some surprising patterns or
effects that will appeal to buyers. DOMOTEX
provides opportunities to showcase products as
they would be seen in their final setting.
“It is important for us to be at DOMOTEX
because in only four days we are able to meet
approx. 90 percent of our clients. For more
than 20 years the name DOMOTEX has
been a serious, stable brand that evokes
confidence and attracts a lot of visitors.”Balta Group, Sint-Baafs-Vijve, Belgium
10
Parquet, wood and laminate flooring
Wooden floors, parquet and laminate flooring can dramatically enhance the appearance of homes and office spaces.
Natural high-quality products and quality synthetic products replicating the look of natural wood are extremely popular.
Traditional, country-style products sell well, but avant-garde designs, mosaic parquet and hardwood floors are also
favoured by consumers. In a competitive environment it is vital to show the buyers at DOMOTEX how traditional parquet,
distinctive wood flooring and laminates can be used to produce original, striking and even surprising design effects.
Machinery, tools and solutions
for the skilled trades
DOMOTEX presents the entire range of equipment and
technology for the flooring industry under one roof. Profes-
sional equipment is essential when laying sub-floors or
fitting textile floor coverings and parquet. This is your oppor-
tunity to convince trade visitors at DOMOTEX that you have
the right solutions for their trade requirements. There is no
better showcase for your floor maintenance products.
INSPIRED BY NATURE
HANDS-ON
11
Balcony, terrace and
garden flooring
Natural and natural-looking flooring for
balconies, terraces and gardens is gaining in
popularity. New products are now on the market
and there is a growing trend towards patio
decking, composite WPC decks and other artifi-
cial outdoor coverings. The natural appearance of
wood is ever-popular for outdoor applications and
lends itself to garden and patio design. Showcase
your top products to make the most of business
openings in this growing market segment.
OUTDOOR LIVING
Special displays – a magnet for visitors
Special displays round off the trade fair program at
DOMOTEX 2014. The product worlds will be comple-
mented by such popular events as:
The Wood Flooring Summit, which – following the
success of 2012 – will again provide a first-class
platform for wood and laminate floors.
The Carpet Design Awards and Souk Deluxe
place the spotlight on exquisitely designed hand-
made carpets and rugs.
The Skilled Trades Hub is tailored to the needs of
the skilled trades, including the interior decorators
and parquet and flooring trade. An ideal platform
for dialogue and presentations.
12
Supporting advertising and
communication
Outdoor advertising can make a big impact at the
DOMOTEX venue – after all, this is where the most
important target groups meet. The domotex.de
website is another place where your creative
advertising will gain the attention of visiting pro-
fessionals. Here you can reach the right target
groups worldwide.
domotex2go.de
A mobile Internet presence gives visitors the
opportunity to gain information about exhibitors,
products and events – at any time and any
place on a smartphone. They can then plan their
business meetings. www.domotex2go.de
Search for exhibitors
and products
Profit from an all-year-round presence in the
exhibitor and product search engine at
www.domotex.de/en/exhibitors-products. Enter
your contact details and product information in
our extensive database:
already boasts over 4,500 product entries
ensures you an all-year-round Internet
presence
high number of hits by visitors to the homepage
Practical marketing and service packages make it easy for exhibitors at DOMOTEX. Use them to
make your trade fair participation as efficient and pleasant as possible.
SERVICES FOR YOURTRADE FAIR SUCCESS
More information on these and other
services can be found at domotex.de or
on facebook.
Complimentary tickets
for trade visitors
Your marketing contribution automatically in-
cludes the cost of complimentary tickets for your
visitors. You can offer them to your customers
and business friends – either printed or as an
e-ticket – at no additional expense. Used in con-
junction with DOMOTEX advertising aids, compli-
mentary tickets form the basis for a successful
invitation campaign.
Media services
Take advantage of our press info boxes – both
online and in the Press Center – and use our
professional services when organizing press con-
ferences. Our services help to ensure that your
company obtains coverage in the relevant media.
Stand assembly
and technical services
We provide a professional, all-round service
for exhibitors – from an Internet connection to
catering and complete stand assembly.
13
Online coverage and optimal contact management for new and existing business partners are important factors in the success of your trade fair activities. We can help to ensure that your trade fair participation is a real success.
Match & Meet
Business matchmaking to target
international business leads
Make new contact with potential business partners ahead of DOMOTEX 2014, or extend your network of contacts after you’ve been to the show. Our service Match & Meet puts you in touch with precisely those business partners who are interested in your products. Make use of the contact opportunities in advance of DOMOTEX for simple and effective trade show planning.
Online campaigns: Marketing
activities and services geared to
your target audience
Our subsidiary company Deutsche Messe Interactive (DMI) is active all year round in order to bring potential business partners together. E-mail campaigns are an effective way of reaching new customers.
The benefits:
Generation of new business through dialogue marketing
All-year-round interactive communication with the professionals
Media services supporting trade fair activities
Information on prices and services can be found in the enclosed price list.
For all the details go to
www.domotex.de/en/match-and-meet
For all the details go to
www.messe-interactive.de
LET OUR ONLINE SERVICETARGET CONTACTS FOR YOU
14
Exhibitors can choose between their own individual stand and a turnkey solution – DOMOTEX offers
diverse opportunities to present your company in the best possible light. Enjoy the benefits of individual
support, perfect services and tailor-made packages.
Stand space for an individual trade
fair presence
If you decide to stage your own company stand,
you only have to book the stand space and then
select and order our services. Full details of the
conditions of participation can be found online at:
www.domotex.de/en/registration
YOUR TRADE FAIR PARTICIPATION JUSTAS YOU LIKE IT
Your trade fair success formula
+
+
=
Display space
Stand assembly
Services
Maximum no. of contacts
Information on prices and services can be found in the enclosed price list.
The new fair-packages:
our complete solutions for you
Our package for professionals, from professionals:
Over the years we have successively optimized our
effective fair-packages. Now they have been improved
once again. We provide stand space, stand construc-
tion, as well as basic utilities. Contact management,
catering services and marketing services complete the
package. We do everything to keep your organizational
input to a minimum before and during the trade fair
so that you can concentrate on what matters most –
making contacts, business talks and finalizing business
deals. You can choose from several packages: “Basic”,
“Comfort”, “Premium Style” and “Premium Trend”,
as well as two upgrade options. For full details go to:
www.domotex.de/en/fairpackage
It pays to register early!
If you book by 30 April 2013, you get a price
reduction of up to EUR 10/m2.
Our two-year contract offers exhibitors
attractive conditions for DOMOTEX
2014 and 2015.
15
Allocation of space begins
on 3 June 2013!
Make sure you register
early.
It’s simple to register
online via OBS
(Online Business Service)
www.obs.messe.de
Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-32626
www.messe.de
The World of Flooring
Contact details for our local sales
partners worldwide are listed at
www.messe.de/salespartner_gb
Reach new sales markets in China, Russia and Turkey:
Your contacts
Traditional and modern hand-made carpets
Thilo Horstmann
Tel. +49 511 89-31213
Woven carpets – from traditional to modern, mats
Dunja Seven
Tel. +49 511 89-32149
Resilient floor coverings, textile floor coverings for residential and contract business
Anne-Kathrain Jahns
Tel. +49 511 89-31214
Parquet, wood and laminate flooring,outdoor coverings
Katharina Kramer
Tel. +49 511 89-32144
Machinery, tools and equipment for the skilled trades
Mehtap Raue
Tel. +49 511 89-32139
GB
Pri
nted
in G
erm
any
2/2
013
Pho
tos:
Mei
ster
Wer
ke S
chul
te G
mbH
, pag
es 2
/3 ·
Bri
nk &
Cam
pman
bv,
pag
e 7
(bot
tom
rig
ht) ·
IVC
Inte
rnat
iona
l, pa
ge 8
(bot
tom
left
) ·
BA
LS
AN
Moq
uett
e, p
age
9 (t
op le
ft) ·
Tar
kett
Hol
ding
Gm
bH, p
age
10 (t
op r
ight
) · A
ndre
as K
rapp
wei
s P
riva
te G
arde
ns, p
age 1
1 (t
op r
ight
)