Domain of the IT Industry

8/7/2019 Domain of the IT Industry

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IT Industry


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Scope

Provides employment to technicaland non-technical graduates

Capability to generate huge foreignexchange inflow for India. India exports software's and services

to approximately 95 countries in

the world.By outsourcing to India, many

countries get benefits in terms of

labor costs and business


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India is the most favored offshorelocation for IT Services

Dominance of India in offshoremarket is because of financialattractiveness

(i.e. cost competitiveness) as well as

availability of abundant suitabletalent pool.


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Market share


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Sources of Revenue


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Domain of the IT Industry

Some of these services are as follows:

Systems architecture

Database design and development Networking Application developmentTesting Documentation Maintenance and hosting Operational support Security services


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CURRENT POSITION OF ITINDUSTRY

low

-Off showring of

low and backoffice services

,Testing servicesentry level

,projects

,BPO largecontract

projects

,Emergence of R$DKPO

Hub of global/IT Ites Activity

low

hi

gh

highSector Competencies

Se

rv

ice

off

er

ing

Currentposition


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PESTLE ANALYSIS


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POLITICAL

Political stability tax benefit.

Government owned companies andPSUsTerrorist attack or war.


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ECONOMICAL

Real Estate PricesAttrition

Cost AdvantageOthers Global IT spending.

Domestic IT Spending

Currency Fluctuation


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SOCIAL

Language SpokenEducation

Working age population


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TECHNOLOGICAL

Total subscriberssecond largest telephone network

Enterprise telephone services Internet BackboneNew IT TechnologiesTelephony


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LEGAL

T SEZ requirement

Contract / Bond requirements IT Act 2000

Software Technology Park (STPI)


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ENVIROMENTAL

Energy Efficient processes andequipments


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Marketing mix

ProductPricePlacePromotion

Physical EvidenceProcessPeople

he 7 P s which is covered under the marketing:ix of IT consulting services are


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Place

location from where service isprovided, the market can beclassified into Onshore services and

Off-shore services. Off-shore services are those serviceswhich are outsourced outside thehome country. These leverage theirstrength in availability of skilledtalent at relatively lower cost toprovide cost effective services.

On-Shore Services- these are serviceswhich are used in the service

providers home country or region


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Promotion

Companiescontinue toexplore ways in

which the Internetcan help improvethe efficiencies

and effectivenessof their serviceand productdelivery.


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Physical Evidence

Helps in fulfilling the need of thetechnical architecture for theorganizations system strategy.

With a software development specialistadvice can be a real benefit for theactivities of your company and abusiness model that can help inimproving the system.

In the past few years, Indian ITconsulting companies haveequipped themselves to provide highquality services for a variety of clients

settled all over the world.


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Process

IT Services market can besegmented based on execution

responsibility into Outsourcedservices and Captive Units (in-house).

Independent service providers

provide Outsourced services,undertaking delivery responsibilityfor a price.


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People

Strategic IT Effectiveness (SITE)experts.

Experienced ProfessionalsUser Groups

Discussion ForumsCompany Blogs

Research LabsCustomer Advocate Program


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Distribution

Achieves distribution excellence forexisting channels while leveragingthe benefits of emerging direct to

consumer model Dell-Direct Business Model

U.S. based organization ESET providingmost effective and most proactiveantivirus and antispyware solution toeliminate viruses, spyware, adware,worms, Trojans etc. ESET is also

growing in good pace after


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Positioning


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Target MarketApproaches


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Targeting

Target Market Approaches Differentiated Marketing

Eg: HP has developed its product rangeand marketing strategy to targetdifferent user segments of computingequipment; home office users, large

businesses, Small and mediumbusinesses, health education govt.department


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Service Gaps

Eg: Software development

Planning

DesignCoding

Testing

Support & Maintenance


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Communication

Wipros biggest challenge iseducating the market and its

clients about its capabilities inBPM(business performanceManagement) market.

Eg: U.S. based firm engaged Wipro

to develop a businesstransformation solution


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Branding

Infosys : Need not work on brand

Focus on Differentiation Flat World theme

Think cost to fuel growth

Think faster innovation

Think money from information

Think winning in the turns


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THANK YOUGROUP C

Domain of the IT Industry

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