Dolphin on lean marketing august 2013

Smart Phone. Clever Browsing.

Dolphin Browser on Lean Marketing

What is marketing?

Definition: •  Action or business of promoting and

selling products or services.

Market  Research  

Public  Rela1ons   Social  Media   SEO  &  

Website  Partner  

Marke1ng   Branding   Event  marke1ng  

Marketing  

Who is Dolphin?

Dolphin was born Ex-Microsoft engineers frustrated with their mobile

browser, got together and built Dolphin for Android. (July, 2009)

Launched Dolphin Gesture World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010)

1,000,000 First 1M users achieved (July, 2010)

10,000,000 First 10M users achieved (Nov, 2011) Launched Dolphin Sonar

World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012)

China Telecom & KDDI Partnership Carriers love Dolphin

Dolphin Milestones

50,000,000 First 50M users achieved (Aug, 2012)

Series A Funding Partner with Sequoia and Matrix Partners

2013 80,000,000 First 80M users achieved (March, 2013)

Delivering  the  best  mobile  web  experience  to  the  world  

Mobile First | Intuitive | Highest Performing

Dolphin’s Solution

Designed for Touchscreens Innovative and intuitive UX design for mobile devices

Integrate Mobile App and Cloud Dolphin integrates all mobile apps & services

Best HTML5 Performance & Compatibility

§  Dolphin leads all other mobile browsers in HTML5 benchmark tests

§  Building our developer community and ecosystem with Dolphin Open APIs

Consistency Across All Screens and Devices §  Solving the fragmentation problem

by providing cross-platform consistency for HTML5 developers and users

§  Targeting all leading mobile platforms and screen types (phone, tablet & tv) – enabling our users to access Dolphin everywhere

•  #1  About.com  Readers'  Choice  Awards  Best  iPhone/iPod  touch  Browser  

•  #1  The  40  Best  Free  iPhone  and  iPad  Apps  (PC  World)  

•  #2  on  Top  100  Android  Apps  (CNET)  •  #2  on  10  must  have  Android  apps  you  

need  (PCMAG)  •  The  Best  Web  Browser  for  Android  

(Lifehacker)  •  2012  Top  10  Startups  to  Watch  

(Networkworld)  •  Top  10  Get  Started  Apps  of  2011-­‐2012  

(Applicious)  •  Top  20  must-­‐have  Android  Apps  (TIME)  •  Dolphin  Browser  proves  it's  ready  for  an  

HTML5  future  (Gigaom)  •  Dolphin  is  highest  performing  HTML5  

browser  (AndroidCentral)    

Dolphin in the Press

Lean Marketing Action Plan & Metrics

Lean Marketing Action Plan

•  Know your target audience •  Set goals & metrics (e.g. # of leads) •  Execute & define call to action •  Learn & adjust

Lean Stories

Lean Public Relations

Lean Twitter Campaign

Lean Social Media

Lean Event

Lean Sticker Campaign

Lean Partner Marketing

Follow @DolphinBrowser