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How To Sell a $1 Calculator IE7993 Supply Chain Engineering Professor Walker, Fall 2014 Sidharth Jain Samana Tamraparni Vittal Dan Volpe Jiahao Ye
18

Dollar Tree V3

Dec 21, 2015

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Page 1: Dollar Tree V3

How To Sell a $1 CalculatorIE7993 Supply Chain EngineeringProfessor Walker, Fall 2014

Sidharth JainSamana Tamraparni VittalDan VolpeJiahao Ye

Page 2: Dollar Tree V3

Requirements Specification for Network Container

Specification Factory Limits Distributor Limits Network Test

Throughput 3,000,000 annually 1,000,000 annually Accept Reject

Cash-To-Cash Factory Velocity in days (Factory Variability+/- days)

DC Velocity in days(DC Variability+/- days)

Accept Reject

Price/Landed Cost 64.4 Cents Accept Reject

Inventory Days of finished goods: 90±5 days

Days of cycle stock Accept Reject

Delivery Lead Time Vocalize from Push/Pull Boundary in daysVisualize to Push/Pull Boundary in days

Accept Reject

Return on Invested Capital

Factory Percent DC Percent Accept Reject

Page 3: Dollar Tree V3

Distribution Center Network

Page 4: Dollar Tree V3

Product: Calculator

Page 5: Dollar Tree V3

BOM• CALCULATOR

▫ Front housing▫ Back housing▫ LR1130 NL battery▫ Screw, self tapping, Phillips

head, 2mm x 5mm▫ Button set, rectangle▫ Button set, ellipse▫ Button set, large rect▫ Button set, circle▫ Button & Housing Print▫ Silicon Button membrane▫ Foam pad, adhesive▫ Flexible printed circuit▫ MYLAR▫ Instruction sheet

▫ Plastic bag▫ QC sticker▫ Electronics Assembly

LCD screen Ribbon cable, 11 traces Ribbon cable, 27 traces Printed circuit board IC Resistor Wire, 24 AWG, 1" Battery holder A Battery holder B Tape, clear, 1" Solder Epoxy

Page 6: Dollar Tree V3

Factory RequirementsMUSTs: WANTs:

Produce:Plastic (PP) injection modeling

Delivery/ Schedule: JIT / Lean manufacturing

PMMA producing ability

Print:Silk-screen print for PP &

PMMA Quality/General Management:

ISO 9000 / 6 sigma management

Circuit print on PET

Assembly:Electronic assembly

Risk: Risk ManagementPart assembly

Capacity: 96,000 unit per month Inventory: Own warehouse and Inventory control

Quality: Acceptable Transportation:Near to Harbor/

Express highway/ RR station

Delivery/ schedule:

On Time within the std. dev. range

Page 7: Dollar Tree V3

FactoryName Guangzhou Junke

Electronics Co., Ltd.Location Guangzhou,

Guangdong, ChinaBusiness Type Manufactory

Number of Employees 200

Total Revenue US$5 Million

Part Assembly Line 15

Electronic Assembly Line

10

Injection Molding Machine

32

Silk-Screen Printing Machines

5

Circuit Printing Machines

8

Work hour 16hrs (2 shifts)

Monthly Target 96,000

Page 8: Dollar Tree V3

Factory Selling Price

Material Cost $ 0.24

Inbound Logistics $ 0.01

Labor Cost $ 0.07

Overhead $ 0.09

Markup $ 0.12

Selling Price $ 0.53

Page 9: Dollar Tree V3

Factory and Supply Base

Page 10: Dollar Tree V3

Packaging

•12” x 10” x 6” cartons = 120 calculators•0.56 $/carton = 0.0047 $/unit•144 cartons/pallet = 17,280 units/pallet

▫9 layers of cartons 4x4•40 pallets/container = 691,200

Page 11: Dollar Tree V3

Road Distances

•Factory to port•Port to DC

22 miles

70.4 miles

Page 12: Dollar Tree V3

Midbound Freight and Duty Cost

•Ocean Freight:▫7% fuel surcharge, 3.7% import duty▫2545 * 1.107 = 2817.315 $/container▫Cost per unit = 0.0042 $/unit

•Distance from factory to port = 22 miles▫Cost per unit = $0.000044

•Distance from port to DC = 70.4 miles▫Cost per unit = $0.00014

•Total cost per unit = $0.0044

Page 13: Dollar Tree V3

Factory Cash to Cash Cycle

Page 14: Dollar Tree V3

Cost Summary

Suppliers Factory Distribution Center

M+L+OH

$ 0.24 Material $ 0.24

COGS $ 0.53

SG&A

Taxes

Supplier Net Profit

Inbound Logistics $ 0.01

Labor $ 0.07

Overhead $ 0.09

Markup $ 0.12

Outbound Logistics $ 0.01

Landed Cost $ 0.54

Page 15: Dollar Tree V3

Questions?

Page 16: Dollar Tree V3

No. Part Name Qty Part Type Material Part Weight (gram) Unit Price Injection Total Price

1 Front housing 1 TOOL PP 10.557 0.0137 0.0017 0.01542 Back housing 1 TOOL PP 10.863 0.0141 0.0017 0.01583 LR1130 NL battery 1 PURCH. 0.0083 0.00834 Screw, self tapping, phillips head 6 PURCH. 0.0008 0.00505 Button set, rectangle 18 TOOL PMMA 0.301 0.0006 0.0002 0.01386 Button set, ellipse 3 TOOL PMMA 0.126 0.0003 0.0002 0.00137 Button set, large rect 1 TOOL PMMA 0.719 0.0014 0.0002 0.00168 Button set, circle 1 TOOL PMMA 0.343 0.0007 0.0002 0.00099 Button & Housing Print 1 silk-screen 0.0020 0.0020

10 Silicon Button membrane 1 PURCH. 0.0333 0.033311 Foam pad, adhesive 1 PURCH. 0.0033 0.003312 Flexible printed circuit 1 Circuit Printing 0.0030 0.003013 MYLAR 1 PURCH. PET 0.0008 0.000814 LCD screen 1 PURCH. 0.1000 0.100015 Ribbon cable, 11 traces 1 PURCH. 0.0033 0.003316 Ribbon cable, 27 traces 1 PURCH. 0.0017 0.001717 Printed circuit board 1 PURCH. 0.0016 0.001618 IC 1 PURCH. 0.0040 0.004019 Resistor 1 PURCH. 0.0002 0.004020 Wire, 24 AWG, 1" 2 PURCH. 0.0017 0.003321 Battery holder A 1 PURCH. 0.0017 0.001722 Battery holder B 1 PURCH. 0.0017 0.001723 Tape, clear, 1" 2 PURCH. 0.0004 0.000724 Solder 1 PURCH. 0.0004 0.000425 Epoxy 1 PURCH. 0.0010 0.001026 QC sticker 1 PURCH. 0.0017 0.001727 Instruction sheet 1 PURCH. 0.0033 0.003328 Plastic bag 1 PURCH. 0.0067 0.0067

Page 17: Dollar Tree V3

Factory Selling Prices Calculations

•Material cost = 0.2394 $/unit• Inbound logistics = 6% of material cost•Labor cost = 2.15$/hr /60min/hr =0.03583 $/min•Labor time = 2 min/unit •Overhead = 120% of labor•Markup = 28% of total

Selling Price = (0.2394*1.06 + (.03583 * 2 * 2.2)) * 1.28

= $0.5828

Page 18: Dollar Tree V3

Midbound Freight Assumptions

• $1.38/mile operating cost• 50% overhead• 60 pallets/53’ truck (double stacked)• $0.0345/pallet/mile = 1.38*1.5/60• $0.000002/unit/mile = 0.0345/17280• www.thetruckersreport.com/infographics/

cost-of-trucking/

• Carton from Uline: http://www.uline.com/Product/Detail/S-18340/Corrugated-Boxes-32-ECT/12-x-10-x-6-Lightweight-32-ECT-Corrugated-Boxes