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L O G O Doing Business in Russia Negotiating in the “Wild East” - Mrudang Thakor [email protected]
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Page 1: Doing business in russia

L O G O

Doing Business in RussiaNegotiating in the “Wild East”

-Mrudang Thakor [email protected]

Page 2: Doing business in russia

Disclaimer

Article is based on author’s experiences while doing business in Russia between

1995-1999.

Many of the facts cited in the case may not be true in current business scenario of

Russia.

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Contents

Seven Characteristics of Russian Business1

Russian business Psyche2

Characteristics of Russian negotiator3

Guidelines for Negotiating4

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Country- Overview

Source: KPMG report 2012

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7 Characteristics of Russian Business

Russian Businesses are a MESS

Cluttered Physical plants

Handwritten financial records

Slow adaption of Western standards

Still Operate on primitive BARTER SYSTEM

Short of working capital

1.

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7 Characteristics of Russian Business

Production driven system

Focus is not on developing business strategies.Track the flow of inputs and outputs, heedless of whether value

had been added or subtracted, Money made or lost.

Primitive Financial Markets

Communist accounting standards- Impossible for Non-Russian to read. Still using RAP and not IFRS.

Tax system is such that it allows to falsify the records

Lack of transparency- External & Internal

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7 Characteristics of Russian Business

Questions on OWNERSHIP & CONTROL

Companies often do not know the authority or the balance sheet of the entity they are dealing with

Lack of Legal Institutions

Corporate insiders can often refuse to recognize transfer of shares or simply steal shares of companies

Contracts are negotiated agreements of intentions but not hard-core promise.

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7 Characteristics of Russian Business

Bargain everything in Russia

Everything is Bargained in Russia=From stable assets to salaries of skilled employees !

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The Russian Business Psyche2.

Russian Philosophy

“START big,

MAKE it BIGGER approach”

Western Philosophy

“CLASSIC VENTURE CAPITAL

APROACH”

Start small Grow Big

Philosophies of doing business

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2 kinds of Russian Businessmen

OLDguard

Entrepreneurial trader

Relationships and egos count

more than Bottom Line

Bringing western goods to Russia and distributing

them.

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What can you expect from a Russian Negotiator?3.

Characteristics

Anchor High/ Refuse to BudgeSigning Protokols

Negotiation with Emotions

Different sense of timing

Arms control negotiation

Savior Complex

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Guidelines for negotiating4.

BeRealistic

About system, structure, people& competency.

About contextual factors like Travelling In Russia, Hotel facilities

etc.

About your own expectations

About length of time yournegotiation will take

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Guidelines for negotiating4.

BePatient

Match their patienceIn order to close the deal.

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Guidelines for negotiating4.

Build relationships

and trust

Know about the potential partner.

Don’t hire a RussianTo represent you.

Negotiate face to face.

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L O G O