Doing Business Between LATAM and Finland

"Bringing forth results, not only reports”

DEVELOPING BUSINESS BETWEEN FINLANDAND LATIN AMERICA

INTRODUCTION.5 EFFECTIVE TACTICS TO START IN BRAZIL.CONCLUSION.

"Bringing forth results, not only reports”

FOUNDER OF BIASSA

"Bringing forth results, not only reports”

"Bringing forth results, not only reports”

"Bringing forth results, not only reports”

THE MOMENTTO GO TO LATAM IS NOW

"Bringing forth results, not only reports”

"Bringing forth results, not only reports”

#1USINGALL AVAILABLETOOLS

"Bringing forth results, not only reports”

FACTSONLY 5% OF THE BRAZILIAN POPULATION

IS FLUENT IN ENGLISH

RELEVANT DATA IS WRITTEN IN BRAZILIAN PORTUGUESE

"Bringing forth results, not only reports”

"Bringing forth results, not only reports”

GOOGLE.FI

About. 1.670,000 resultados

GOOGLE.COM.BR

Ca. 1.000,000 resultater

luminária decorativa luminária decorativa

- USE LOCAL LANGUAGE (BRAZILIAN PORTUGUESE TO PERFORM YOUR SEARCHES)

- USE GOOGLE BRAZIL (GOOGLE.COM.BR)

- DO SEARCHES BOTH IN PORTUGUESE AND ENGLISH. (YOU MIGHT BE SURPRISED WITH THE OUTCOME)

"Bringing forth results, not only reports”

POSITIONING#2

"Bringing forth results, not only reports”

"Bringing forth results, not only reports”

FACTS

BRAZILIAN APPRECIATION FOR PRODUCTS COMING FROM EUROPE

200.000.000 + INHABITANTS

"Bringing forth results, not only reports”

A BRIEF OUTLOOK AT THE BRAZILIAN SOCIAL CLASSES

POPU

LATI

ON

PER

CLA

SS 50 MILLIONS

40 MILLIONS

30 MILLIONS

20 MILLIONS

10 MILLIONS

0 MILLIONS

2

8

42

30

44

50

6

18

CLASS A1 CLASS A2 CLASS B1 CLASS B2

CLASS C1 CLASS C2 CLASS D CLASS E

"Bringing forth results, not only reports”

#3"Bringing forth results, not only reports”

GET TO KNOW PEOPLE IN PERSON

GO TO A TRADESHOWAND LET DECISION MAKERS KNOW ABOUT YOURSELF AND YOUR COMPANY

NETWORK, NETWORK AND NETWORK

"Bringing forth results, not only reports”

BEFORE EXPORTING TO BRAZIL#4

"Bringing forth results, not only reports”

HAVE RELIABLE AND COMPETENT PARTNERS LIKE DSV THROUGHOUT

ALL THE SUPPLY CHAIN YOU WILL NEED THEM 

NEVER UNDERESTIMATE BRAZILIAN BUREAUCRACY

INFORMATION TENDS TO COME IN BITS AND PIECES

"Bringing forth results, not only reports”

BYPASSING HIERARCHY

"Bringing forth results, not only reports”

COMMON SENSE PREVAILS

SEND A HEART SOFTNER

FIND AND TALK DIRECTLY TO WHO DECIDES

USE LINKEDIN TO FIND DECISION MAKERS

123

"Bringing forth results, not only reports”

CONCLUSIONUse All avaible Resources (Biassa, Danish Consulate, Freelancers, Google.com.br)

Get the messages sent out in Portuguese. Only 5 % of the Brazilian population are �uent in English.

Build personal relationships

Bypass hierarchy

Do not underestimate the Brazilian Bureaucracy.

THANK YOU!

WWW.BIASSA.DK | CARLOS MONTEIRO | [email protected] 

"Bringing forth results, not only reports”