Does Your Website Stink?

OXIEM MARKETING TECHNOLOGY

My Website Stinks!November 18, 2010

OXIEMAbout Us

OXIEMABOUT US

Engaging Branding / Top Technology / Easy Manageability> Sites that perform & convert visitors to customers

Holistic Web Marketing / Organic + Paid + Quality Metrics> Continually managed, for traffic and conversion

Connect / Convey / Converse With Audiences> Active dialog that creates a bond and advocacy

Sites

Search

Social

The Perfect StormState of the Web

Yes – The Internet is Still Growing

Social Media – It’s Not Just For the Kids

Search Engine Marketing – Continued Growth

Search Engine Marketing (SEM) Spending in North America, 2007 – 2013 (billions)

The Rise of Mobile

Global Mobile vs. Desktop Internet User Projection, 2007 – 2015E

Are Your Marketing Dollars Where Your Customers Are?

Media Time Spent vs. Ad Spend Still Out of Whack

Marketing Budgets are Changing

Interactive Advertising Growth

So, Does Your

Website Stink?

http://www.webpagesthatsuck.com/dailysucker/

• Your site was designed 4 or more years ago

• You have no way to update your site without a technical expert

• The content on your site hasn’t changed since you launched

• You’ve been caught saying “My website is only to show I’m a legitimate business, not to get actual business”

• Lack of conversion or a way to measure the performance of the website

• It talks a lot about you, your process, your philosophies, etc.

• You have no idea how it performs in the search engines

• Customers frequently can’t find what they are looking for or can’t immediately understand the site’s organization

If any of these are true, it might…

PlanningThings To Do Before Design

• Forget the technology!

First focus on:• Who are the different users that might visit your website?• What do you want them to do when they get there?• Review websites that you like

• Assess your brand identity. Is it time for an updated look?

• Produce a starter sitemap that outlines and organizes the content needed for the site

• Research & interview experts to help you redesign your website

PLANNING

Basic Site Map Example

DesignKeys to an Effective Website

Web Success

Brand

Big Thing

Little Thing

Ease

Your brand is more than your logo – it’s the combination of color, tone, symbols, associations and experiences connected with your organization.

• Your website captures and communicates an emotional benefit to the visitor

• An immediate connection is made when the visitor enters your website

• Is consistent with your overall brand and communication strategy

• Creates a beautiful, highly-functional experience

Representing Your Brand Online

Brand

The key elements of your website that carry the weight when it come to success. Many times, these are the 2-3 things that top your list when thinking what you want out of your website

Big Things• E-Commerce to Sell Products • Driving visitors to a specific conversion • Multimedia galleries to showcase video & photos• Social media integration • Event and news promotion• Intranet• Current customer support

Accomplish Your Web Goals

BrandBig Thing

Little Thing

These are the little touches to your website that will potentially have high impact on how your visitors perceive and interact with your website. This is what separates your website from other cookie cutter sites.

Little Things• Navigation structure• Font selection• Creative copy• Image selection and editing• Icons

Consider the Details

This includes both the ease of use for the visitor, but also manageability for you and your staff to control and add website content.

User Ease• Well organized and intuitive navigation structure• White space – avoid adding too much to the homepage• Multiple ways to access one piece of information

Staff Manageability• High-functioning Content Management System (CMS)• Ability to make edits and updates to your website

without the need of an IT expert• Ability to share the workload with others – in other

departments or roles

Efficient & Functional

Ease

Ok, so where do I start?

Things to Consider:

• Design – Request site examples that are similar to your project type (not necessarily just the exact same industry). Remember, when users engage with your website, they are engaging with your brand.

• Technology – What platforms do they develop sites on?

• Search – Do they have demonstrated experience developing website that perform well in search engines. Can they tell you about SEO?

• Content – Do they talk content – the most important/most difficult part of a website redesign. In most cases your site should be built on a Content Management System and have a clear outline of content.

CHOOSING A WEBSITE PARTNER

CHOOSING A WEBSITE PARTNER

Great software + bad design = FAILGreat design + bad software = FAIL Great design + Google hates it = FAIL

Great Search- Great

Design Friendly Software+ +

=

Things that Don’t Stink

Conversion Focused

Mobile Friendly

Social &

Fresh

Before & AfterWebsite Redesign Examples

STRATEGY

Wayward Seed - Before

Wayward Seed - After

Southwest EPC- Before

Southwest EPC- After

Eagle Warehouse & Logistics -Before

Eagle Warehouse & Logistics -After

Thank YouWe Appreciate Your Time!