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Does technology pay for itself? Henk Hogeveen, Wilma Steeneveld, Mariska vd Voort and Claudia Kamphuis
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Does technology pay for itself

Jan 25, 2017

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Henk Hogeveen
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Page 1: Does technology pay for itself

Does technology pay for itself?

Henk Hogeveen, Wilma Steeneveld, Mariska vd Voort and Claudia Kamphuis

Page 2: Does technology pay for itself

What can you expect from me

A little history and overview Success factors for precision technology Adoption of sensor systems Effects of mastitis detection systems Effects of estrus detection systems Wrap up

Page 5: Does technology pay for itself

6 main brands

Automatic milking systems are marketed since 1992

Page 6: Does technology pay for itself

1992 first commercial farm in NL (Bottema, 1992)

>10,000 farms globally (Rodenburg, 2013)

3,615 (19.5%) Dutch farms (Stichting KOM, 2015)

Boosted by development of automatic milking systems in 1990s

Page 7: Does technology pay for itself
Page 8: Does technology pay for itself
Page 9: Does technology pay for itself
Page 10: Does technology pay for itself

Replacement of human senses

Sensor development was boosted by Automatic milking

Page 11: Does technology pay for itself

And further pushed by other factors

Increasing herdseize

Government

Society

Mom, where does the milk come from?

From the factory, honey

Page 12: Does technology pay for itself

There are A LOT of sensor technologies

12

Page 13: Does technology pay for itself

Cheap technology

Low in maintenance costs

Udder or quarter level

Most used to detect abnormal milk or mastitis

Limited performance for mastitis detection (Rutten et al., 2013)

Electrical Conductivity

handheldIn-line

Page 14: Does technology pay for itself

Other (more sophisticated and expensive) sensor technologies were introduced to monitor cow health and productivity

Udder Health- Electrical Conductivity- Milk yield- Somatic Cell Count- (Milk) Temperature- Colour

Page 15: Does technology pay for itself

Other (more sophisticated and expensive) sensor technologies were introduced to monitor cow health and productivity

Udder Health- Electrical Conductivity- Milk yield- Somatic Cell Count- (Milk) Temperature- Colour

Milk Composition- Milk yield- Fat and protein content- Lactose content- Somatic cell count

Page 16: Does technology pay for itself

Other (more sophisticated and expensive) sensor technologies were introduced to monitor cow health and productivity

Fertility- Progesterone- Activity- Rumination

Milk Composition- Milk yield- Fat and protein content- Lactose content- Somatic cell count

Page 17: Does technology pay for itself

Other (more sophisticated and expensive) sensor technologies were introduced to monitor cow health and productivity

Fertility- Progesterone- Activity- Rumination

Cow ‘Composition’- Weight- Body Condition Score

Page 18: Does technology pay for itself

Metabolic disorders- Activity- Rumination- Milk yield- SCC- pH

Other (more sophisticated and expensive) sensor technologies were introduced to monitor cow health and productivity

Cow ‘Composition’- Weight- Body Condition Score

Page 19: Does technology pay for itself

Other (more sophisticated and expensive) sensor technologies were introduced to monitor cow health and productivity

Metabolic disorders- Activity- Rumination- Milk yield- SCC- pH

Cow Mobility- Weight- Activity- Rumination - Milk yield

Page 20: Does technology pay for itself

There is A LOT of potential

Improved health, welfare

Increase productivity

Increased efficiency

Improved product quality

Objective monitoring

Improved social lifestyle

……..

Page 21: Does technology pay for itself

What can you expect from me

A little history and overview Success factors for precision technology Adoption of sensor systems Effects of mastitis detection systems Effects of estrus detection systems Wrap up

Page 22: Does technology pay for itself

Success factors

System specifications Cost efficiency Non-economic factors

Page 23: Does technology pay for itself

System specification

Description of (prototype) technology Algorithms that transform data to information

Is this information useful? Integration with other data sources

This can improve performanceProblems: Integration of various systems, co-operation between companies.

Decision supportWith or without interference of the farmerThis is the ultimate of precision dairy farming

Page 24: Does technology pay for itself

Cost efficiency Benefits > costs Sounds easy but ......

●Costs are clear●Benefits often indirect●Belief of effect●.........

There are a few economic analyses (scientifically) published

Portfolio problem: other fields of investment in comparison to precision dairy

Page 25: Does technology pay for itself

Non-monetary factors

Risk Availability of labor/capital Farmers’ goals/preferences

Page 26: Does technology pay for itself

What can you expect from me

A little history and overview Success factors for precision technology Adoption of sensor systems Effects of mastitis detection systems Effects of estrus detection systems Wrap up

Page 27: Does technology pay for itself

Use of sensor systems in the Netherlands

Questionnaire study: 1,672 Dutch dairy farmers (Accon-AVM)

512 (31%) responded●212 had sensor systems (41 %)

Permission to use MPR data: 414 (37 % with sensors) Available accountancy data: 217 farms

Steeneveld et al., 2015, J. Dairy Sci.Steeneveld & Hogeveen, 2015, J. Dairy SciSteeneveld et al., 2015, COMPAG

Page 28: Does technology pay for itself

When did CMS farmers invest in sensors (n = 81)

2004 2005 2006 2007 2008 2009 2010 2011 2012 20130

5

10

15

20

25

30

35

40

Mastitis Rumination Estrus

Year

Farm

ers

(n)

Page 29: Does technology pay for itself

When did AMS farmers invest in sensors (n = 121)(Steeneveld and Hogeveen, 2015)

2004 2005 2006 2007 2008 2009 2010 2011 2012 20130

5

10

15

20

25

30

35

Mastitis Rumination Estrus

Year

Farm

ers

(n)

Page 30: Does technology pay for itself

Milk sensors used (n = 512)

Condu

ctivit

yColo

ur

Tempe

rature

Fat-p

rotein SC

CLD

H0

20

40

60

80

100

AMSCMS

Page 31: Does technology pay for itself

Estrus detection sensors used (n = 512)

Activity cows Activity young Temperature Progesterone0

20

40

60

80

AMSCMS

Page 32: Does technology pay for itself

Oestrus detection sensors used (n = 512)

Rumination Weighing0

20

40

60

80

AMSCMS

Page 33: Does technology pay for itself

Reasons to invest (CMS farms; %)

Rumination (10) Activity (57) Temp (4)

Reduce labor 30 39 6

Improve health/reprod 70 81 25

Insight in health 60 46 0

Not a concious decision 10 4 50

Improve profitability 30 47 0

Other 10 5 25

Page 34: Does technology pay for itself

Reasons to invest (AMS farms; %)

34

Investment reason EC(n = 112)

Rumination(n = 11)

Activity (n = 50)

Reduce labor 1 9 6

Improve health/ reprod 14 55 72

Insight in health 14 82 42

Not a conscious decision 97 54 48

Improve farm profitability 13 45 48

Page 35: Does technology pay for itself

What can you expect from me

A little history and overview Success factors for precision technology Adoption of sensor systems Effects of mastitis detection systems Effects of estrus detection systems Wrap up

Page 36: Does technology pay for itself

Automated mastitis detection: effects

  Farms AMS farms CMS farms  No sensors Before After Before After

Number of cows  % growth in size Milk production (kg / cow / year)

86

3.5 

8,343

82  

2.6 

8,398

97 

4.2 

8,558

 

127 

6.0 

8,371

 

159 

9.7 

8,179

Page 37: Does technology pay for itself

190

195

200

205

210

215

220

225

230

Som

atic

cel

l cou

nt (x

1,00

0 ce

lls/m

l)Automated mastitis detection: Somatic cell count

Page 38: Does technology pay for itself

Estrus detection sensors  Farms AMS farms CMS farms  No sensors Before After Before After

Number of cows  

% growth in size 

Milk production (kg/cow/year

85 

3.5 

8,342

86  

2.8 

8,473

102 

5.3 

8,632

 

104 

4.0 

8,245

 

131 

6.1 

8,177

Page 39: Does technology pay for itself

Effects on reproduction

No sensor system AMS farms before investment

AMS farms after investment

CMS farms before investment

CMS farms after investment

70

75

80

85

90

95

100

105

Day

s to

firs

t se

rvic

e

Page 40: Does technology pay for itself

What can you expect from me

A little history and overview Success factors for precision technology Adoption of sensor systems Effects of mastitis detection systems Effects of estrus detection systems Wrap up

Page 41: Does technology pay for itself

Automated oestrus detection: model calculations

Page 42: Does technology pay for itself

General culling

Calving

Ovulation

Heat detection

P(1st ovulation)

P(heat)P(heat detected)

P(culling)

P(culling)

P(culling)

Simulated cowParity, production level

Insemination after voluntary waiting period

Culling due to fertility issues- Max 6 inseminations- Not pregnant in wk 35

Replacement heifer

Cow pregnant

P(pregnant)

P(early embryonic death)

Next parity

∆ Milk yield ∆ Number of inseminations∆ Number of calves produced∆ Feed intake∆ Number of culled cows∆ Number of false alerts from PLF

Output cow place /year

Milk priceLabour costsCost for AICosts/revenues of calvesCosts feed Costs for cullingCosts of false alerts PLF (labour or AI)

x €

At farm level

Probabilities are adjusted for each simulated week

Costs of PLF technology: investment, maintenance, depreciation, replacement of faulty sensors

Cow Model

SN 50% SP 100%

SN 80% SP 95%

€108/cow€3600/herd

10yearsChecking each

alert visually

Page 43: Does technology pay for itself

Results

Cash flow: 3,202 $CA / yearCost-Benefit ratio: $CA 1.72Discounted payback period: 8 years

Investment pays off(Rutten et al., 2014)

SN 80%;SP 95%€ 108/cow

€ 3600/herd10years

Checking each alert visually

Page 44: Does technology pay for itself

Economics of estrus detection: Practise ($CA/100 kg milk)

  No sensor AMS CMS  Before After Before AfterCapital costs   14.53 13.61a 19.56b 15.51c 15.89c

Labour costs  

17.33 16.37a

 15.82a 15.82c

 14.60c

Variable costs 

27.23 26.12a 27.72a 25,59c 26.94c

Revenues  

64.79 61,50a 64.93b 64.08c 66,05c

 Profit 5.70 5.40a 1.83b 7.15c 8.62c

Page 45: Does technology pay for itself

What can you expect from me

A little history and overview Success factors for precision technology Adoption of sensor systems Effects of mastitis detection systems Effects of estrus detection systems Wrap up

Page 46: Does technology pay for itself

Difference between theory and practise

The potential of sensors is not always reached Why??

Page 47: Does technology pay for itself

Use of sensor information is limited(Hogeveen et al., 2013)

5% of generated mastitis alert lists are visually checked

Reasons not to check alerts included:

No deviation in yield (19%)No flakes on filter (28%) Repeatedly on list (10%)

Too busy (10%)Malfunctioning (4%) No EC increase (5%)

Page 48: Does technology pay for itself

Many mastitis cases are not detected(Hogeveen et al., 2013)

75%

less clinical mastitisand higher SCC

Page 49: Does technology pay for itself

Use of sensor information is limited

22% of farm owners indicated that expectations did not match performance reality

24% of farm owners indicatedthat learning support was not as expected (Eastwood et al., 2015)

Page 50: Does technology pay for itself

Too much information without knowing what to do with it (Russell and Bewley, 2013)

50

Page 51: Does technology pay for itself

Farmers’ attitude is important

Being in control Letting-go

Convenience seekers Business optimisers

Page 52: Does technology pay for itself

Farmers’ attitude

Eager to understand and learn the system Not having the time or skills

Innovators/ambassadors

Page 53: Does technology pay for itself

Sensors can pay for themselves…..

….. and at the same time: Improve dairy cattle health and welfare Improve the efficiency in the dairy value chain

All sensors?I am not sure about that

Page 54: Does technology pay for itself

Thank you for your attentionI wish you a great conference

@henkhogeveen

animal-health-management.blogspot.com

www.slideshare.net/henkhogeveen

Thank you for your attentionwww.precisiondairyfarming.com/2016