Doc.: IEEE 802.15-04/0548r0 Submission September 2004 Alereon, Staccato Communications, WisairSlide 1 Project: IEEE 802.15 Working Group for Wireless Personal.

doc.: IEEE 802.15-04/0548r0

Submission

September 2004

Slide 1 Alereon, Staccato Communications, Wisair

Project: IEEE 802.15 Working Group for Wireless Personal Area Networks (WPANs)Project: IEEE 802.15 Working Group for Wireless Personal Area Networks (WPANs)

Submission Title: [Time to Market Pervasiveness - MultiBand OFDM Products]

Date Submitted: [13 September 2004]

Source: Roberto Aiello, CEO, Staccato CommunicationsEric Broockman, CEO, AlereonDavid Yaish, CEO, Wisair

Contact: [email protected] [email protected] www.alereon.com [email protected] www.wisair.com

Abstract: [Time to market is a term commonly discussed in developing markets, this presentation defines the true meaning of the term, industry expectations, and when interoperable standards-based (non-proprietary) products will become pervasive.]

Notice: This document has been prepared to assist the IEEE 802.15. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein.Release: The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by 802.15.

Alereon, Staccato Communications, WisairSlide 2

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September 2004

Outline

• Definitions

• Product development timeline

• Conclusions: no TTM advantage for DS-UWB

Alereon, Staccato Communications, WisairSlide 3

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September 2004

Definitions • Time to market

– when the proposed technology will be ready for integration• Time to market pervasiveness

– Time to industry success: Volume & Profitability

So...... What does it take?• Time to market

– One vendor doesn’t provide market pervasiveness

• Time to market pervasiveness requires an ecosystem– You need more than just a radio to assure market acceptance

• WiMedia – Interoperability & testing • Wireless USB – Software integrated in operating systems• 1394TA – Leverage multi-industry momentum

– Broad industry support multiple vendors• Multiple implementations• Interoperability• Price competition

– Broad market appeal• Designed for PC, CE and mobile markets (& supporting their convergence)• Ease of use in all

Alereon, Staccato Communications, WisairSlide 4

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September 2004

Robust design for all target markets:PC, CE and Mobile

Wireless USB 1.0 specification to be published in 2004 Wireless USB Promoter Group announced 2/04 Multi-vendor wireless USB demonstration offered 9/04 Wired USB was 400Mu in 2003, NEC alone forecast 25Mu of W-USB in 2007

1394 Trade Association developing a PAL for the WiMedia platform 1394-TA has defined and published some of most fundamental elements of the PAL Compliance & Interoperability WG is collaborating with the WiMedia Alliance Wired 1394 was 100Mu in 2003

WiMedia Alliance is to UWB as WiFi is to 802.11 Will publish industry standard convergence layer specification in 2004 Wireless USB Promoter Group adopted WiMedia Alliance convergence layer 1394-TA engaged with the WiMedia Alliance

MB-OFDM PHY is product of extensive peer review by +170 companies

StatusStandards

Organization

USB

1394

WiMedia

Alereon, Staccato Communications, WisairSlide 5

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September 2004

Extensive industry support of over 170 member companies; please visit www.multibandofdm.org for a full list of companies which include:

- Top 10 semiconductor companies (except TSMC; TSMC has invested in a MB-OFDM start-up company)

- Many of the leading CE, PC and Mobile Phone companies

- Endorsement by the Wireless USB Promoter Group and WiMedia Alliance and engagement with the 1394 Trade Association

- Over $100M in 2004 venture capital investment into MB-OFDM start-up companies

Broad Industry Support

Alereon, Staccato Communications, WisairSlide 6

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September 2004

Industry readiness

• High level protocol and application support– Wireless USB– Wireless 1394– Wireless Video (IP)

• Multiple suppliers– better quality, lower cost– more choice of solution (package size, integration, power

consumption, performance,…)

• Interoperability• Certification authority

– supported by the target industries

Alereon, Staccato Communications, WisairSlide 7

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September 2004

Industry timeline

PHY Proposal

Specs Stable

Requirements PC CE Mobile W-USB W-1394

Standards & Standards & Technology CreationTechnology Creation

7/03 2/04 9/04 Q105 Q205 Q405– Q206 …

ProductizationProductizationMulti-Vendor Multi-Vendor InteroperabilityInteroperability

IC Development IC Samples

MAC Sim / Dev

C & I Program

Components

EcosystemEcosystemFormationFormation

Corporate R&D

TechnologyTechnologyDemonstrationDemonstration

(Intel Developers Forum)(Intel Developers Forum)

Develo

pm

ent

Pla

tform

Business Groups Engaged

CommercialCommercialDeploymentDeployment

Product Development

By the major CE, PC and Mobile Phone companies

Alereon, Staccato Communications, WisairSlide 8

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September 2004

Timeline, presented Sept 2003

Time

PHY / MAC

Convergence Arch

PHY/MAC Interoperability

Applications

Connection Mgmt

1H 2003 2H 2003 1H 2004 2H 2004 1H 2005 2H 2005

Today, a proprietary bare pipe. A real product that won’t get returned? ‘05

WholeProduct

ProprietaryBarePipe

802.15.3aBarePipe

Doc: IEEE 802.15-03/343r1

Alereon, Staccato Communications, WisairSlide 9

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September 2004

Current timelineQ4 ‘05End – Products on shelves

Q2 ‘05End – Products prototypes

Q4 ‘04Silicon engineering samples

Q3 ‘05Start product certification

Plug fests

Alereon, Staccato, Wisair timeline

No TTM advantage for DS-UWB:

-MB-OFDM will have silicon in Q4 ’04

-MB-OFDM will ship next year from multiple interoperable vendors

Alereon, Staccato Communications, WisairSlide 10

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September 2004

DS-UWB TTM inconsistencies

July 7, 2000, Martin Rofheart, doc.: IEEE 802.15-00/195r4• Time to market

– Sample chipsets 2Q01– Limited availability 3Q01– Production quantity 4Q01

July 2003 Matt Welborn, doc.: IEEE 802.15-03/153r9• Production ICs here today

Sept 7, 2004, Communications Daily• [Freescale] said it hoped to start shipping commercial product in about 6 months

Sept, 13, 2004, Freescale press release, Jon Adams:• “These milestones underscore the two-year time to market advantage”

Products have been announced for 4Q 2001, Q2 2003, and Q2 2005

Alereon, Staccato Communications, WisairSlide 11

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September 2004

Spectrum discrepancy results in lower performance

3 4 5 6 7 8 9 10 11

3 4 5 6 7 8 9 10 11GHz

FCC Certification Test Reportfor

Motorola CorporationFCC ID: RUN-XSUWBWDK

doc.: IEEE 802.15-04/140r2

System tested is very different from IEEE proposal:Lower performance, lower bit rate, higher power

Alereon, Staccato Communications, WisairSlide 12

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September 2004

Current system doesn’t appear to be low cost, low power

Source: FCC Certification Test Report for

Motorola CorporationFCC ID: RUN-XSUWBWDK

System tested appears to be much higher cost, lower performance, lower bit rate, higher power than current DS-UWB proposal

Alereon, Staccato Communications, WisairSlide 13

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September 2004

Conclusions

Time to market pervasiveness requires not only product availability but– Multiple suppliers

– Multiple vendors and their implementations

– Total Ecosystem/Support Infrastructure• Interoperability and certification

• Protocol and Application vendors

• Supporting/peripheral components suppliers

• no TTM advantage for DS-UWB