DoA Trade Awareness Workshop Polokwane, 12 August 2009 Derek Donkin CEO, SA Subtropical Growers’ Association
Jan 16, 2016
DoA Trade Awareness Workshop
Polokwane, 12 August 2009
Derek Donkin
CEO, SA Subtropical Growers’ Association
Growers’ associations do what individuals are not able to do on their own.
Aim: Ensure long term vialbility and profitablity of the industry.
Philosophy: What’s good for the industry is good for the individual.
Annual value (FOB Cape Town & Local Market)
Avocado Mango LitchiMacadamia
R450 mil R150 mil R50 mil R300 milOn-farm employment
Avocado Mango LitchiMacadamia
4400 3000 1300 4400
Industry facts and figures
Avocado Industry
• 12 400 ha
• Season from March to October
• Total production: 85000 to 100000 ton p.a.
• Export orientated: Europe – 45%
• Local fresh – 40%
• Processing - Oil and Guacamole – 15%
• Average production growth: ±2% pa
• Major competitors: Spain, Peru, Kenya, Israel, Chile
Industry facts and figures
Mango Industry
• 7500 ha
• Season: December to March/April
• Total production: 85000 to 100000 ton p.a.
• Less export orientated than avocado industry, and exports are decreasing sharply every year due to low prices in Europe and a lack of accessible alternatives
• Processing: Juice, dried, achar
• Little to no growth in production
• Competitors: Peru (main), Brazil, Ecuador, Puerto Rico
Industry facts and figures
Litchi Industry
• 3357 ha
• Season: December to February
• Export orientated (Europe)
• Total Production: 4000 – 6000 t p.a., of which ±60% exported
• Processing: Juice
• Local market easily over supplied mid season
• Major competitor: Madagascar
Industry facts and figures
Macadamia Nut Industry
• Fastest growing subtropical industry
• 17000 ha
• RSA currently world’s 2nd largest macadamia producer
• Current production: 6000 t kernel p.a. over next few years as new plantings come into production
• Export 96% of total production
• SA currently accounts for 15% of world macadamia supply
• Major competitors: Australia, Hawaii
Industry facts and figures
Subtrop’s services
Technical services Market support servicesIndustry Affairs
Researchcoordination
Advisory services
Overseas tech- nical services
Market information
Market development
Communication Admin / Finance
Services provided to member associations
Each association can choose services as required
Common to all
2009 Total EU Avocado Supply (updated 7/8/2009)
0
200
400
600
800
1000
1200
1400
1600
1 3 5 7 9
11
13
15
17
19
21
23
25
27
29
31
33
35
37
39
41
43
45
47
49
51
Week on market
4 k
g C
art
on
s (
'00
0)
Israel green Israel Hass Spain Green Spain Hass Mexico Green Mexico Hass Kenya Green
Kenya Hass Argentina Green Argentina Hass Peru Green Peru Hass Chile Hass RSA Green
RSA Hass USA Hass Brazil Green Brazil Hass
Bars to left of arrow represent actual shipments from South Africa, but also include estimates from other origins. Bars to right of arrow represent estimates
Members of associations
Membership is voluntary.
Growers and indsutry service providers.
Membership of most associations accounts for at least 80% of production.
Funding
Growers are levied on local and export production.
All activities, services and research are funded by the growers.
Thank you