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BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be
posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa
Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the
Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with
disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48
hours prior to the meeting.D O W N T O W N O A K L A N D A S S O C I A T I O N
388 19th Street Oakland, California 94612
Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org
Downtown Oakland Association Board of Directors Meeting
Wednesday, May 1, 2013 1:00 P.M.
5 Star City Center Conference Center - 500 12 th Street Suite 201
Agenda
1. Call to order-Michelle Lane, President
2. Public comment and announcements
3. Approval of the minutes of the March 6, 2013 meeting Action Item
4. Financial Report Action Item
5. Review of Organization Committee Strategic Planning meeting with
Tomiquia Moss
6. Selection of public relations contractor Action Item
a. DISI recommendation
7. Hardship Reimbursement Requests
a. Youth Radio Action Item
b. First Church of Christ, Scientist Action Item
8. SOBO Updates
a. Security
b. Maintenance
9. DISI Updates
a. Newsletter
10. Gallen.Neilly Report
11. Other
12. Next Meeting Date: August 7, 2013
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D O W N T O W N O A K L A N D A S S O C I A T I O N
388 19th Street Oakland, California 94612
Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org
Downtown Oakland Association Board of Directors Meeting
Minutes of Wednesday, March 6, 2013 1:00 p.m.
City Center 5 Star Conference Center - 500 12th Street
Present: Michelle Lane, Sara May, Martin Ward, Jesse Nelson, Karissa Obeso-Govan,
Joe Gallardo, JC Wallace, David Weltin, Keira Williams
Excused Absence: Michael McGuire
Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator, VictoriaDecker/Office Manager, Fiona Simms/Administrative Assistant
General Counsel: Elizabeth Clark/FAB
PR Consultants: Nancy Amaral/Gallen.Neilly & Associates
Guests: Jason Oringer/United Service Workers West SEIU
Discussions held and decisions made by the Board of Directors
SUBJECT DISCUSSION CTION?
Call to order- Michelle Lane,
President
Michelle Lane called the meeting to order at 1:04 p.m.
Public comment and
announcements
Jason Oringer of United Service Workers West SEIU
joined the meeting to inform the CBD and the
property owners and managers in the room regarding
ongoing security contract negotiations. He noted that
though 2/3 of the employees they represent work in
San Francisco, many of them live in the East Bay.
Joe reported that Two Jacks Denim has opened at
2355 Broadway.
Karissa noted that City Center is hosting an Irish bandin the plaza for St. Patricks Day as well as a volunteer
fair on the 27th because April is Volunteer month.
Michelle brought up the Oakland Running Festival.
Andrew noted that this is the 3 rd year, and the event
draws a large crowd to Downtown. Sara noted that
they are looking for permanent office space. David
suggested that they contact him.
No action taken.
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Approval of the minutes of the
December 5, 2012 meeting
The committee reviewed the minutes of the
December 5, 2012 meeting.
Sara move and JC
seconded the
motion to approve
the minutes of the
December 5, 2012
meeting. Martin and
Karissa abstained.The motion was
approved.
Financial Report Tori reported that the district received $423,299.90 in
our December disbursement. This amount is
approximately $61,000 less than anticipated because
the City of Oakland has not yet paid their assessment.
Tori noted that the December disbursement of 2011
was also less than anticipated, but was enough to
fund the district through the April disbursement, and
the shortfall should pose no problem this year.
The DISI committee year to date actual totals$5,312.46. The SOBO committee year to date actual
totals $97,414.04. The ORG committee year to date
actual totals $31,257.63. The total cash remaining
equals $345,303.46.
Martin moved and
Michelle seconded
the motion to
approve the
financial report. The
motion was
approved
unanimously.
Review of Organization
Committee Retreat
Michelle reported that the members of the
Organization Committee met to determine and solidify
a strategic plan outlining long and short term goals.
Elizabeth Clark was in attendance and reviewed the
process of formation, expansion and noted that we
cannot manually bill properties that lie outside our
boundaries for services. Sara has been tasked with
creating a bullet point list of specific goals for 2013
and 2014, with an emphasis on district identity andadministration. Jesse has been tasked with creating an
outline for identifying long term goals. It was decided
that a facilitator should be hired to help direct the
board in creating a comprehensive strategic plan.
Michelle also mentioned the Land Use committee and
a discussion that Deborah Boyer had with Fred
Blackwell. They discussed new staff that will be starting
with Fred later this month. It was determined that a
Land Use plan for working with the city should be
written by the city with help from the CBDs. Sara also
noted that staff will be producing a list of property
owners with notes of their experience with eachindividual. That will be brought to the board in the
hopes that each board member can facilitate
outreach. Steve noted that staff has experienced a
lack of clarity from property owners regarding what
services we provide. Sara noted that Tori presented at
DISI an example of a brief explanatory card that other
districts have created.
JC mentioned that Kelley Kahn from the
redevelopment agency is starting with the City of
Oakland as the Economic and Workforce
Development Director, and could be a very good
partner for the CBDs.
No action taken.
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Michelle announced that Elizabeth is transitioning out
of her role as pro bono general counsel for the CBDs.
She will be working closely with staff over the next few
months to prepare them. Michelle, staff, and the
board thanked Elizabeth for her work and support over
the past several years.SOBO Update
a. Big Belly Trash Compactor
Installation
b. BART Planter Installation
c. Median Updates
Andrew reported that there was a mishap with the
delivery of the Big Belly Solar advertising panels and
they will be picked up shortly. Several old trash cans
have been removed and Andrew noted that this is
due to the good working relationship he has
developed with the Public Works Agency. We are
already receiving email alerts and statistical trash
collection data from the Big Bellys.
The BART planters have been installed and look good.
The Ambassadors have reported that they are
deterring loitering. We have had an issue with the theftof more than 20 plants. So far Trimacs has worked with
us and replaced the plants at no charge. Several
options to remedy this were discussed. Sara suggested
using more mature plants that are more difficult to
remove. Jesse asked about the watering of these
plants. Andrew reported that Peralta Service
Corporation drive the district in a watering truck and
hand water each plant approximately 3 times per
week.
Country Garden Nursery has given us a 2 week
window for the return of the hanging plants. We should
have them installed by early April.
The encroachment permit has been revised to include
the medians and other projects. Staff is working on
finalizing the contract. If it can be completed today,
median work can start this weekend.
Latham Square is now under our purview, but Andrew
reported that he has postponed the purchase of the
equipment since he has learned that the city is on a
fast track to complete their renovation of the area. He
is working with the city to coordinate his equipment
purchase with their plans.
Staff reported that we are hoping to host another
Spring Unveiling in late April or early May when we
anticipate all of our beautification projects to be
completed. These projects include the hanging plants,
the BART planters, median landscaping, the Big Belly
Solar trash compactors, the utility box art wraps, and
Latham Square improvements.
Andrew noted that Block by Block and Peralta now
have the same uniforms, are utilizing some new tools,
and have gotten a good start to the year.
No action taken.
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Jesse requested an update on the CCTV program.
Andrew outlined the program and reported that he is
still in the courting process with various property
owners. He hosted a demonstration of the system and
software which was fairly well attended. He listed the
various interested parties and the various concerns
they have expressed about the program. He notedthat he has given each property owner a quote
specific to their site and has offered to subsidize a
portion of the installation cost to strategic interested
parties. There was much discussion of the best way to
reach out to these property owners and JC noted that
the board should leverage their connections to
encourage participation in the program. He asked
that Andrew send him a brief description of the
program and its benefits.
DISI Update
a. Newsletter
Steve reported on the activities of the new district 3
council member Lynette McElhaney.
There was much discussion regarding First Friday and it
was noted that the city has committed to funding First
Friday through June. It was decided that the district
will not yet take a position, but will continue to provide
auxiliary services to limit to any negative effects on the
district.
Staff reported that the DISI committee has sponsored
the East Bay Bicycle Coalitions event Bike to Work day
in the amount of $3,000.00. We have also begun work
with a graphic designer, Carla Radosta, on a graphic
identity program to create a single, cohesive design
concept which includes an updated masthead, colorpalette, font palette, and newsletter design.
Staff also noted that Visit Oakland and the Chamber
of Commerce have coordinated Oakland As Spirit
Week to celebrate the opening week of the Athletics.
No action taken.
Gallen.Neilly & Associates
Report
Nancy noted that Galen Neilly worked with the broker
focus group to create a press release listing all of the
leases signed in the past 6 to 9 months which was
exclusively released to Globe Street. She also noted
that in response to a rising concern from the broker
focus group, Nancy is working with Ted to utilize online
crime mapping. Nancy noted that she is working withAndrew to create a media pitch about the
Ambassador Card program, which Andrew explained.
No action taken.
Other Staff noted that Derrick Pickett suggested that the
districts apply for an award with IDA which they
present as a part of their annual conference. Nancy
mentioned that Gallen.Neilly can nominate us for the
award. JC noted that just a nomination is a good
opportunity to research and network with foundations
in New York where the conference will be held this
year.
Steve also mentioned that Met Life/LISC asked us to
reapply for the community-police partnership grant
No action taken.
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this year. Jesse noted that the LISC office is near the
district.
Steve mentioned that parties from the Kapor
Foundation and the Irvine Foundation have expressed
interest in participating in the districts, possibly on the
board.
Steve noted that Ali Schwartz from the City of Oakland
and the Lakeside Green Street Project, which is
involved with Measure DD and Snow Park
improvements, is applying for a grant and has asked
the CBDs to send in a letter of support.
Next Meeting May 1, 2013
Adjournment The meeting adjourned at 2:32 p.m.
Minutes taken by: Fiona Simms, Administrative Assistant
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HARDSHIP REIMBURSEMENT POLICY APPLICATION FORMS FORDOWNTOWN OAKLAND ASSOCIATION - COMMUNITY BENEFIT DISTRICT
November 2008
The following form shall be used by Downtown Oakland Association CBD
assessed property owners interested in applying for a Hardship Reimbursement.
Please fill out the form completely and review the attached policy for
clarification of eligibility with this program.
1. Name of Applicant Property Owner Company:
_First Church of Christ, Scientist, Oakland______________________________________
2. Name of Owner or Authorized Rep: Board President Angela Hunnicutt, 510-522-3732 or [email protected]
3. Street Address of Applicant Property Owner:
___1701_Franklin Street________________________________________________________
4. Parcel(s) requested to be reimbursed for Downtown Oakland CBD
assessments this year:
____8-623-7_________________________________________________________________
5. Amount of Assessment Paid this Year: _____$4,651.30_________________________(Please show proof of CBD payment made to County)
6. Amount Requested to be reimbursed through the Hardship Policy: (Partial,
full, etc.)
$4,186.17 (90%)_____________________________________________
7. Reason for Request: (Please use one of the rationale identified in policy)
(3) The Organization/Executive Committee shall make its
recommendations to the full Board of Directors based upon thefollowing criteria:
a. Determination that the request for reimbursement relief is based upon
genuine economic hardship and inability to afford the CBDs annual
costs; and
WHEREAS the Downtown Oakland Association seeks to improve the
downtown area with the special benefits funded from the new CBD,
however, does not seek to create hardship for disabled, senior or other
individuals, non-profit/tax-exempt organizations or those property owners
who currently lack the means to pay into the Downtown Oakland
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Community Benefit District
Reason for request for Hardship reimbursement from the Downtown Oakland
Association:
1. The assessment amount is an increase in excess of 850% from 2008 (priorto this Special District).
2. The current membership is less than 25 and, as a result, monthly netincome versus expenses is negative.
3. Because the church sits on a corner lot, the linear footage calculation/cost is based on footage on both 17th Street and Franklin. We are a smallmembership working to maintain a large historic building.
5. The building is used about six hours per week for church services onlyfour hours of which are on weekdays.
6. In recent years in order to comply with local ordinances, we haveincurred major expenses to have the building retrofitted for earthquakesafety.
Recommendation for documentation by the DOA Organization Committee:
Request for Documentation by Organization Committee:
Last 2 year tax returns: Yes No
List of properties owned within or outside of Downtown Yes No
Last 2 years operating statements for each parcel Yes No
Most current 2 years of bank statements on parcel Yes No
Organization Committee Recommendation: ________________________________
____________________________________________________________________________
Board Action:
Date of Action:
Comments:
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Market Positioning & Media Strategies100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903
www.gallen.com
Gallen.Neilly March 13 / April 13 Activity
To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral
Here is our summary report of March/April activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown Oakland Districts.
Projects COMPLETED
Press Releases:
The Oakland Internet Cat Video Festival Benefiting the East Bay SPCA distributed to the media on 3/22/13
Lake Merritt/Uptown & Downtown Oakland Ambassadors Reward Good Samaritans & Promote Oakland Businesses pitched to the media on 3/19/13
Leasing Healthy In Oaklands Uptown & Downtown Benefit Districts distributed to the media on 3/11/13
Media Inquiries/Pitches:
Gallen.Neilly spoke with Sean Kennedy of Good News Oakland re: recent happenings in the Districts including the leased square footage release.
Sean says he is interested in doing a story on the amount of leases and new businesses coming into Oakland for Good News Oakland and KGO.Gallen.Neilly to target specific interview opportunities for Sean for a bigger story.
Received a phone call from ABC 7 reporter Ron Lopez re: the shooting on April 23. Gallen.Neilly consulted with Ted Tarver and then returned thereporters call with information on the Ambassadors serving as witnesses only by reviewing surveillance footage from local merchants. Once the reporterfound out that the Ambassadors do not hold their own investigations, he seemed to lose interest but then we informed him of the other duties of the
Ambassadors and Districts and the reporter then asked to be added to our newsletter & media lists.
Coordinated & attended interviews between Louise Couvelaire (LeMonde Magazine), CBD staff, hospitality & maintenance ambassadors and shopowners in Oakland regarding the districts ambassador program on 4/16 toured the districts with CBD staff & Louise.
o Also coordinated a photo shoot on 4/25 with the LeMonde photographer. Prepped/planned with Ted Tarver, Ambassador Nick & AndrewJones for the photo shoot via phone.
Lake Merritt/Uptown & Downtown Oakland District Ambassadors celebrate A's Spirit Week w/ Mayor Quan distributed to the media on 4/4/13
Arranged interviews for Deborah Boyer, Michelle Lane, and Andrew Jones with Julie at BisNow SF regarding recent activity and future activities in theDowntown and Uptown/Lake Merritt District Associations. Coverage resulted (please see below under the Recent Clips section)
o Snapped photos in and around Oakland of Deborah Boyer, Michelle Lane, Andrew Jones, and Ambassadors in Oakland a day before the
interviews.o Sent photos, with captions, to Julie for use with her story.
Received a phone call from Laura McCamy at Oakland Local requesting a brief interview with Steve Snider regarding Pop-up Hood and businessdevelopment improvements within the districts. Arrangements were made 4/15 - monitoring media for coverage.
Received a phone call from Jim Brown at the Piedmonter/Montclarion (Bay Area News Group Publication) regarding the impact the new theater has hadwithin the districts. Andrew Jones spoke to him 4/10/13 monitoring media for coverage.
Worked with Issabella on next months First Friday Cat Festival and took a part in placing a front-page cover story in the San Francisco Bay Guardian on4/9/13 with joint team effort with the Great Wall & Issabella (please see below under the Recent Clips section).
o Sent other recent clips to Issabella regarding the First Friday Cat Festival, per her request.
Sent exclusive on leasing to Natalie Dolce (GlobeSt)- clip resulted on 3/17 (please see below under the Recent Clips section).
Coordinated with Mike Mibach of KTVU for Ambassador Card pitch- Mike could not get the pitch approved in his morning planning meeting
Other:
Gallen.Neilly provided a suggested quote to Steve Snider, on behalf of the Districts, for a request re: Jack London Improvement Districts.
Oakland As Spirit Week Gallen.Neilly suggested possibly having Ambassadors wear As T-Shirts/Hats for that week for media photo opp.o Pitched to Visit Oakland/As on KGO Radioo Tweeted and Facebooked the tie in with the Ambassadors wearing the hats and a contest that Visit Oakland promoted for As Spirit Week.
Broker focus mtg. held on 3/26/13 next steps include possible roundtable with the media, brokers and their senior research analysts re: stats within thedistricts
Monitored activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook, LinkedIn Oakland Groups page)
CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)
Gallen.Neilly attends all DISI and Board mtgs.
Recent Clips
Bay Area News Group Publications: Oakland: Internet Cat Video Festival to debut in Uptown district ran on 4/25/13
Oakland Local: Tribune Tavern opens in Oakland (Community Voices) ran on 4/22/13
Our Oakland Blog: First Friday Fun ran on 4/14/13
Rockridge Patch: Thousands of Feline Fanciers to Gather at Oakland Internet Cat Video Festival ran on 4/12/13
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Market Positioning & Media Strategies100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903
www.gallen.com
BisNow (SF): Oakland's A for Activity ran on 4/11/13
NBC Bay Area: Sculpture Park Rises Up in Downtown Oakland ran on 4/8/13
Bay Area News Group: New Uptown Art Park highlights latest transformation of Oakland neighborhood ran on 4/7/13
NREI: String of Leasing Deals Strengthens Oakland Market ran on 4/2/13
San Francisco Business Times: Webster Street building on the block in Oakland ran on 4/5/13
GlobeSt: HFF Marketing Sale of Plaza 360 ran on 4/4/13 BANG: 'First Friday' film will highlight Oakland event and crime responses ran on 4/4/13
Oakland North: Oakland seniors team up with district associations to make it easier to get around ran on 4/3/13
Upstart Business Journal: Beware of Cats: The Internet Cat Video Festival expands east and west ran on 4/3/13
KALW: East Bay Express: Underground Dining Goes Online ran on 4/2/13
The Register: Second International Cat Video Festival coming to Oakland CA ran on 3/30/13
San Francisco Bay Guardian: Can't stop fashion: Style, as always, at Oakland's First Friday ran on 3/28/13
Huffington Post: Oakland Internet Cat Video Festival Showcases The Web's Finest Felines (VIDEOS) ran on 3/28/13
The Bold Italic: Oakland Internet Cat Video Festival ran on 3/28/13
Oakland North: Kickstarter provides a cash boost and community support to Oakland restaurants ran on 3/27/13
East Bay Express: Uptown Kitchen and The Sound Room/ Mixing Local Food Artisans and Jazz ran on 3/26/13
San Francisco Bay Guardian: Internet Cat Video Festival pussyfoots its way to Oakland ran on 3/25/13
KQED: Oakland to Host Popular Internet Cat Video Festival ran on 3/25/13
East Bay Express: Can Popuphood Revitalize KONO? ran on 3/20/13
The Registry: Lake Merritt/Uptown & Downtown Oakland Ambassadors Reward Good Samaritans & Promote Oakland Businesses ran on 3/19/13 SFGate: A doughnut renaissance in Oakland ran on 3/15/13
San Francisco Business Times: Its the food: Eateries feed Oakland rise ran on 3/15/13
BANG Publications: Review: Oakland's Duende a stylish gem ran on 3/12/13
East Bay Express: Kingston 11 to Bring Jerk Chicken, Jamaican Pride to Uptown Oakland ran on 3/12/13
The Registry: Jones Lang LaSalle Appoints Leader for Healthcare Project and Development Group in Northern California ran on 3/11/13
GlobeSt: Oakland Leasing Healthy, Becomes Cool Place ran on 3/7/13
GlobeSt: HFF Closes sale of Whole Foods at Bay Place, Oakland ran on 3/7/13
NREI: Bond Sells Whole Foods Property in Oakland ran on 3/7/13
The Registry: Ohio REIT Buys Oakland Whole Foods ran on 3/7/13
SF Eater: Sons & Daughters' Price Cut; Lungomare Adds Brunch ran on 3/7/13
East Bay Express: At Duende, Uptown's Newest Hotspot, the Food Is as Grand as the Venue ran on 3/6/13
Oakland Local: Downtown Oakland Eats - Can we talk tea? ran on 3/4/13
Projects UNDERWAY
Press Releases:
Beautification update re: back of BART planters, big belly t rash compactors etc. (awaiting further details so draft can be compiled for a Spr ing reveal.)
Media Inquiries/Pitches:
Gallen.Neilly to tour the Districts with National Real Estate Investor Editor Susan Piperato on 5/1/13 & to discuss story opportunities.
Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland- possible to include/interview.
Crime Mapping Several brokers like the crime mapping website to be used by brokers, with the media, etc. as needed.
Reviewing national trade publication editorial calendars for opportunities to contribute positive-positioning Oakland articles or arrange interviews forscheduled features in Spring issues
o Oakland Magazine: (July/August Issue) Best of Oakland & the East Bay Deadline May 31 (this is a nomination process, forms will be
available online soon.)o Diablo Magazine: (July Issue) Diablo Profiles Spotlight: Best of the East Bay Deadline May 15
Other:
International Downtown Association Awards Nomination Forms- Gallen.Neilly reached out to the IDA and will help coordinate the districts entry for theirannual awards. Sent out additional information as of 4/15. Deadline for submission is June 14.
o IDA Feature opportunity for Oakland Gallen.Neilly has coordinated with the IDA to have the districts featured as their Downtown of theMonth. Kevin (Communications & Information Services Manager for IDA) will be in touch with us in May to discuss materials needed.
Oakland Restaurant Survey, suggested to the districts for stats, in progress
Winter 2013 Newsletter Contents Drafted for review & placement into template with Tori & Fiona
District Tweet-of-the-Week-- plan in progress to strengthen social media platform on a schedule
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