Do you want to fight grey market, counterfeit and theft of products by using the most powerful 1to1 marketing application?

The war against grey market, counterfeiting and theft of products never been so simple thanks to Authentica the first application that allow to “digitally sign” any consumable goods letting read the signature simply through the use of a smartphone by any consumer.Thanks to Authentica you can also trace any interaction between a single products and the consumer that is going to consume it opening the door to all the one to one marketing activities as well as generating al lot of date for CRM and BI application.

What is Authentica

Authentica is a mobile app that makes it possible to certify the originality of a product protecting consumer and producer.

CONSUMERthanks to the applicationcan verify the authenticityof the product purchasedin real time.

MANUFACTURERAuthentica with

youadds a further

degree of protection

against counterfeiting

The Full Authentica Process

ATHENTICA WORK IN A COMPLETE PROCESS: IT STARTS FROM THE PRODUCER OF ANY CONSUMABLE GOODS THAT RECEIVE THE UNIQUE CODE FROM SCRATCH&SCREEN, TROUGHT THE PRINTER SERVICES AND FINISH WITH THE CONSUMERS THAT AUTHENTICATE THE PRODUCTS

We generate the unique code and we will manage the requests of authentication coming from consumers

We deliver the unique code in a secure way to be printed

Unique code are printed on the products and the products shipped around the world

With their SmartPhone consumers can authenticate the products

The succesfull points

The successful points for Authentica are:

- Counterfeit war- Grey Market war- Theft of products war- Marketing activities

- Transaction- What has been consumed- When has been cosnumed- Where has been consumed- By whom

- Socialization- FB, Twitter, G+…..

- One to One marketing

Authentica – Fight the Counterfeit products

The solution can also trace every single product. This becomes the fundamental weapon to fight against counterfeit products. Rather than having a few inspectors, the reliability of which you can never be 100% sure, we will have thousands and thousands of consumers that will tell us if the found a counterfeit product. You can get any details on when, where, from whom the counterfeit products the product has been bought.

Authentica – Fight the Grey Markets

The solution can also trace every single product just after been consumed. This becomes the fundamental weapon to fight against 'gray markets'. Rather than having a few inspectors, the reliability of which you can never be 100% sure, we will have thousands and thousands of consumers that will tell us where the products are consumed with geographical precision and then we can certainly identify products that were consumed in countries other than those where they were sold.

Authentica – Fight the Theft of the product

The solution can also sign every single product. This becomes the fundamental weapon to fight against theft of products. If the products are stolen thanks to the signature that is put on each case we can identify exactly when the stolen goods are consumed and identify the perpetrators of the theft

And communication instrument with

customersAuthentica in addition of being a reliable technology to verify the originality of the products and to protect the originality of the brands, it can also become, for companies wishing to do so, a powerful and innovative marketing tool: in fact, the medium allows the opening a direct communication channel with the end user.The consumer will then receive updates, make known its views, socialize his experiences, participate in contests and collected points.

And a powerfull marketing tool

With Authentica the customer can easily add information about the products, giving to the consumer an innovative service and quality.For example you will know when a customer have drunk a bottle, where the bottle have been was drunk, by whom, and maybe even with such friends, thanks to the integration with social networks. All data collected can be easily integrated with a CRM system.Photos, videos and extra information can be included in kit and will enrich the experience of the end user and eventually help consumers to move to buy the products trough internet

And communication instrument with

customersAuthentica in addition of being a reliable technology to verify the originality of the products and to protect the originality of the brands, it can also become, for companies wishing to do so, a powerful and innovative marketing tool: in fact, the medium allows the opening a direct communication channel with the end user.The consumer will then receive updates, make known its views, socialize his experiences, participate in contests and collected points.

And a powerful marketing tool

With Authentica the customer can easily add information about the products, giving to the consumer an innovative service and quality.

You will know when a customer have drunk a bottle, where the bottle have been was drunk, by whom, and maybe even with such friends, thanks to the integration with social networks. All data collected can be easily integrated with a CRM system.

Photos, videos and extra information can be included in kit and will enrich the experience of the end user and eventually help consumers to move to buy the products trough internet

ABOUT US

Matteo Del CornoBDO & Co-Founder

@matteoGETIT

Gianni MilloneCTO & Co-Founder@giannimillone

Loris BattistiniCountry Sales Manager Italia

@slori

Mariacarla MilloneCOO@McMillone

S & S was founded in the fall of2012 within the company Millone

SRLspecializing in Shop & OfficeAutomation and Applications

management for both SMEs and large

companies.

The basic idea of Scratch & Screen is

develop a systembased on an application serverthat “talking” with the devices

, regardless of theoperating system on which they

operate,allows the use of tools

sophisticated in fast and simple way.

Authentica began as a specialized application development platform

application server scartch & Screen

Matteo Del [email protected]+39.340.3939908it.linkedin.com/in/delcorno/@matteogetit