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Do you ever have one of those days?
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Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Dec 26, 2015

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Page 1: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Do you ever have one of those days?

Page 2: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

The Ultimate Migraine

A rhetorical look at treatments, research trials, and why having one is such a headache

Page 3: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Overview

• Migraines – What are they? What are the symptoms? What causes them? Is there a cure?

• Treatments – Do they work? Are there side effects? How effective are they?

• Clinical Research Trials – Purpose(s); How do they work? Are they a treatment alternative?

• Non-Prescription Meds – Are they a valid treatment option? Plus, one company’s success at snowing the public for a bigger piece of the Kopfschmerzen pie.

Page 4: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

What is a Migraine?

• Recurring headache, mild to severe

• Often one-sided, but not always

• Characterized by throbbing, pulsating sensations

• Usually last from four to 72 hours, though may last a number of days or weeks

Page 5: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Causes

• Blood vessels in the head constrict, then dilate

• Low neurotransmitter levels may be a factor

• Heredity

• Age

Page 6: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Types of Migraines• Classic

• Common

• Hemiplegic

• Abdominal

• Transformed

• Chronic

• Probable

Page 7: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Symptoms

• Sensitivity to light• Sensitivity to sound• Nausea, with or w/o vomiting• Scotomata (blind spots)• Teichopsia (bright shimmering or wavy

lines) • Fortification spectra (zigzag pattern)• Photopsia (flashing lights)• Paresthesias• Visual and/or auditory hallucination

Page 8: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Common Triggers

• Certain foods, including cheese, chocolate and processed meats

• Smoking and nicotine• Caffeine• Monosodium glutamate • Aspartame• Weather• Allergies• Bright lights incl. Sunlight• Loud noises• High altitudes

Page 9: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Other Headache Types

• Tension

• Sinus

• Acute

• Medication Overuse

• Hormone

• Cluster

Page 10: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Evolution of Medication

1899 Aspirin1928 Ergots1974 Antiemetics1979 NSAIDs1990s Triptans

Page 11: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Abortive Therapy Treatments

• Aspirin – painkiller

• Ergot(amine) – suppository

• Antiemetic – anti-nausea therapy

• NSAID – anti-inflammatory

• Triptan – serotonin receptor antagonist

Page 12: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Triptans

• Imitrex (sumatriptan succinate)• Amerge (naratriptan hydrochloride)• Zomig (zolmotriptan)• Axert (almotriptan malate)• Relpax (eletriptan hydrobromide)• Maxalt (rizatriptan)• Frova (frovatriptan)

Page 13: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Imitrex

• First introduced in 1991• Revolutionized migraine

treatments• Available three ways

tablets injectionnasal

Page 14: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Imitrex Tablets

• 25mg, 50mg, 100mg• Mild, short-lived side effects• No more than 200mg in 24 hrs.

Page 15: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Imitrex Nasal Spray

• 20mg• Bad taste common• No more than 40mg in 24 hrs.

Page 16: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Imitrex Injection

• 6mg.• Injection site irritation common• Mild side effects• No more than two in 24 hrs.

Page 17: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Preventative Meds

• Calcium Channel Blockers

• Beta Blockers

• Vitamin B2 (riboflavin)

• Antidepressants

• Anticonvulsants

‘Dopamax’

Page 18: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Rescue Meds/Other

• Celebrex (celecoxib capsules)

• Vioxx

• Midrin (isometheptene mucatate, dichloralphenazone, acetaminophen)

• Stadol (butorphanol tartrate)

Page 19: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Clinical Research Trials

• Test new drugs and treatments• Provide alternatives to standard

treatments• Ensured safety is sought by strict protocol• Risks, therapeutic benefits involved• Informed consent• Phase I, II, III (IV)• Patient progress carefully monitored

Page 20: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Clinical Research Trials, cont.

• Placebo• Blind/masked trials, randomization• Rescue Medication• Costs• Criteria, medical or otherwise• Trial results

Page 21: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Non-Prescription Meds

• May provide temporary relief

• Shorter effects; more pills may be needed

• Some doctors this is an unsafe practice.

• Overmedication and rebound headaches may result.

Page 22: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Excedrin Migraine

• Active ingredients: Aspirin, acetaminophen, caffeine

• First non-prescription medication for migraines approved by the FDA

• Designed to treat ALL symptoms

• One of the least expensive meds

• Contains “same enhancing ingredient” as some prescription drugs

Page 23: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

More on Excedrin Migraine

• Three studies conducted• 1,250 evaluated• After two hours, 59% reported pain

diminished or gone.• After six, 79% reported pain as mild or

gone.• Placebo patients: 33% saw pain diminish

after two hours; 52% reported mild or no pain after six hours

Page 24: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

The Problem?

Bristol-Meyers Squibb already had an identical product on the market,

one that already carried the Excedrin moniker and contained

the same active ingredients.

Page 25: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Extra-Strength Excedrin

• Active ingredients: aspirin, acetaminophen, caffeine

• Same ingredients and amounts as Excedrin Migraine

• Indicated for temporary pain relief

Page 26: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Comparison?

Is it really that difficult to figure out? (Well, maybe if you’re the FDA!)

Vs.

Page 27: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Rhetoric

• Television

• Magazines

• Web

• Medical pamphlets

Page 28: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

Summation

• No two migraines are the same

• Symptoms and triggers vary

• Variety of treatments available

• Non-prescriptions may worsen headaches

• Most marketing leans toward women

Page 29: Do you ever have one of those days?. The Ultimate Migraine A rhetorical look at treatments, research trials, and why having one is such a headache.

The End