Do you also need more space? Bank advertising can be different.

Do you also

need more

space?Bank advertising can be different.

Convention:

1. Bank advertising is boring.

2. Banks are seeing only their

interests.

3. Banks have to use “traditional”

media.

Background:

1. NLB bank is the biggest bank in

Slovenia.

2. In the past it was personification

of bank advertising convention.

3. It realizes its strategy to become

friendly bank step by step.

Challenge:

1. To connect: corporate bank

donation with product advertising.

2. To make something interesting

out of an usually quite boring media

– ATM window display - on one of

the city’s most frequent streets

reserved for pedestrians.

Idea:

Use ATL product advertising idea:

“Do you also need more space?”

and transform it.

Solution:

To fill the whole ATM window

display with toys (which need more

space) and to integrate this solution

with our corporate donation to safe

houses and maternal homes.

Solution:

The whole window display.

Brand display.

Headline:

Do you also need more space?

Product description – real estate credit.

Donation message: “We toys agree that we will move to safe houses and maternal homes to play with children.”

Have a nice day.