Do The Research!

DO THE RESEARCH!

Paulo Fonseca Founder and User Experience Director [email protected]

Workshop Inovação — FabStart Saturday, February 13th, 2016

Lisboa, Portugal

WHO ARE YOU?

Paulo Fonseca

Founder and User Experience DirectorWebsite: http://laux.ioEmail: [email protected]: @paulofonseca_me

UX, WHAT?

USER EXPERIENCE

WHAT’S THE PROCESS?

WHAT IS RESEARCH?

Research is a method of systematic inquiry.

USER RESEARCH

HUMAN RESEARCH

WHY RESEARCH?

How much do you like being right?

?

ASSUME

ASS U ME

RESEARCH WHAT?

Context UsersProblem

RESEARCH HOW?

Analyse Data

Gather Data

Think Critically

Observe

Interview

Experiment

Read

Form Questions

Success!Ongoing

WorkInsights

At any time

About anything

Reality

Reality

Reality

Reality

Reality

Shared Reality

Analyse Data

Gather Data

Think Critically

Observe

Interview

Experiment

Read

Form Questions

WHAT IS A GOOD QUESTION?

SPECIFIC

ANSWERABLE

PRACTICAL

Analyse Data

Gather Data

Think Critically

Observe

Interview

Experiment

Read

Form Questions

WHAT IS CRITICAL THINKING?

DISCIPLINED

SELF CORRECTING

CLEAR

LOGICAL

WHAT IS OBSERVATION?

EMPATHETIC

NON JUDGEMENTAL

PERMISSIVE

HOW DO YOU INTERVIEW?

Interviewing is not talking. Interviewing is listening.

HOW TO BE A GOOD INTERVIEWER?

KNOW YOUR QUESTION

WARM UP YOUR SUBJECT

SHUT UP YOUR MOUTH

Analyse Data

Gather Data

Think Critically

Observe

Interview

Experiment

Read

Form Questions

WHAT IS ANALYSIS?

Distilling insights from data.

HOW TO GET INSIGHTS?

FIND PATTERNS IN THE DATA

GROUP OBSERVATIONS

COME UP WITH SOLUTIONS

COLLABORATIVELY

WHO SHOULD RESEARCH?

OK, SO WHAT IS THIS GOOD FOR?

INNOVATION

Innovation is a new idea, more effective device or process.

GUESS WHAT!?

Context UsersProblem

INNOVATION

ONE MORE THING

THANK YOU

Paulo Fonseca Founder and User Experience Director [email protected]

Workshop Inovação — FabStart Saturday, February 13th, 2016

Lisboa, Portugal