Do More with Web content - A Content Writing SEO Strategy

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, Video, Images, Sounds etc ..

Digital Media Management For (SEO, SMO, SEM , Other Online resources) Form Of Web Content

• Web Pages• Company Profile• Social Media Profile• Landing Pages Content• Paid Ad/Classifieds Details

“ A search engine is an information retrieval system designed to help find information stored on a computer system. “

Text, Word, or Content

More research is needed to truly know why 79 percent of Web users scan rather than read, but here are four possible reasons:

• Reading from computer screens is tiring for the eyes and about 25 percent slower than reading from paper. No wonder people attempt to minimize the number of words they read. To the extent this reason explains users' behavior, they should read more when we get high-resolution, high-scanrate monitors in five years since lab studies have shown such screens to have the same readability as paper.

•   The Web is a user-driven medium where users feel that they have to move on and click on things. One of our users said: "If I have to sit here and read the whole article, then I'm not productive." People want to feel that they are active when they are on the Web.

•   Each page has to compete with hundreds of millions of other pages for the user's attention. Users don't know whether this page is the one they need or whether some other page would be better: they are not willing to commit the investment of reading the page in the hope that it will be good. Most pages are in fact not worth the users' time, so experience encourages them to rely on information foraging. Instead of spending a lot of time on a single page, users move between many pages and try to pick the most tasty segments of each.

•  Modern life is hectic and people simply don't have time to work too hard for their information. As one of our test users said, "If this [long page with blocks of text] happened to me at work, where I get 70 emails and 50 voicemails a day, then that would be the end of it. If it doesn't come right out at me, I'm going to give up on it."

Broad match: keyword Your Content could also show for singular/plural forms, synonyms, and other relevant variations.

Phrase match: keyword

 It can also appear for searches that contain other terms as long as it includes the exact phrase you've specified.

zz

Exact Match: keyword

would be eligible to appear when a user searches for the specific phrase .

Keyword : "tennis shoes”

Broad match keyword:

Tennis , shoes buy tennis shoes tennis shoe photos running shoes tennis sneakers

Keyword : "tennis shoes”

Phrase match keyword:

red tennis shoes buy tennis shoes tennis shoes photo

Keyword : "tennis shoes”

Exact match keyword:

[tennis shoes]

LATENT SEMANTIC INDEXING - LSI

LSI considers documents that have many words in common to be semantically close, and ones with few words in common to be semantically distant. User Search Behavior Traffic People Buzzing For

LDA (Latent Dirichlet Allocation)

Why Search Engines Need Topic Modeling ... concept of "relevancy" or "keyword usage" that gave us this biased perspective

LDA

Scan able Short Structured In Chunks Compressed Correlated RecommendingResponse Time Uniqueness

Heading Subheading Bullets Quotes Paragraphs Columns TabularCalloutsAutoshapes

Keep Web Architecture In Mind Make a referral plan among pages View Competitor Content Don't bother with keywords Maintain Density, Frequency, Prominence And Proximity

“Provide your own twist on what others have to say about your industry”

HomeOriginLanding

Define Scope

Manage Correlation

Recommendation

Obtain Natural Interlinks

Tree Structure Of Semantic Web e.g. Wikipedia

SUJIT KUMAR LUCKY(Web Analyst)

Email : [email protected]

Blog : http://sujit-seo.blogspot.com

Location : India

Become a seeker,knock and the door will open.Never stop learning !