#DataToDollars
Session Hosts
Amy Van WyngardenVP, Peer-to-Peer Client Experience
OneCause
Joshua MeyerSr. Director, Marketing
OneCause
Katie BoonDirector of the Alamance
Regional Charitable Foundation
What is Peer-to-Peer Social Fundraising?
SOCIAL | MOBILE | FUN
On the Ground
Do-It-Yourself
Virtual Campaigns
❑ Dying to try it❑ Not sure
Choose one:
❑ Yes❑ No
Let’s take a PollHave you included peer-to-peer
social fundraising as part of any signature event?
WHY SOCIAL FUNDRAISING & GALAS
OLD TAKElimited channel fundraising
PRE-EVENT IN-EVENT POST-EVENTAwareness
Builders
Corporate Engagement
Ambassador Fundraising
Gallery
Social Feeds
Recognition & Results
Capture the “After Glow”
Final Fundraising Push
PRE-EVENTAwareness
Builders
Corporate Engagement
Ambassador Fundraising
TOP IDEAS: AwarenessBuilders
Amy
1. Favorite photo2. Video challenge3. Matching Campaign
TOP IDEAS: CorporateEngagement
Josh
1. Matching Drive2. Corporate Team Fundraising3. Corporate Contests
TOP IDEAS: Ambassador Fundraising
Amy
1. Voting/Donation Challenges2. Tickets, Tables, Sponsorship3. Individual Fundraisers
CLIENT SUCCESS: Alamance Regional Charitable Foundation Katie
Total Raised: $144,809
Amount Raised by Top Belle: $48,608.86
# of Donations: 924
Ticket & Sponsorship Sales: 232 sold
1. Identify Ambassadors
2. Set Goals
3. Define ContestElements
4. OnboardAmbassadors
MEET & GREET THEM
Roll out red carpet
Choose the right place
Involve past Ambassadors
Hire a photographer
ENDEAR THEM
EMOWER THEM
GO BIG
PROMOTE
5. AnnounceWinner with Care
6. Celebrate!
Design a Program Right for You
Choose the Right Technology
Choose the Right Ambassadors
Endear, Empower & Mentor
Build a Tradition
❑ Yes, but not now❑ No
Choose one:
❑ Yes❑ Maybe
Let’s take a PollAre you interested in learning more about how you can
add social fundraising to your events?
WRAP UP
Questions?