DNA MUSIC at the Mall

DNA MUSIC @Elements

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DNA

Something reflects the true identity.

Unique, no single one is the same.

Something totally “YOURS” & “NEW “

Just like when people come to ELEMENTS, Metal, Wood, Earth, Water Zone; they are looking for something to represent their personal taste, something NEW and also something totally “YOURS” and totally Happens @Elements

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DNA Music

• Translate DNA into music and create the ONLY exclusive personal song from your deep inside “YOU”

• DNA has melodic form and structure, therefore, everyone and every living species has a musical signature.

• DNA musician also create Christmas Music translated from DNA which person can have their very OWN Christmas song.

http://www.tjmitchell.com/yourdnasong/dynamixflash.html

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DNA

• We are introducing a “never-before in Hong Kong” DNA music show to Hong Kong

• A huge attention and media exposure can be achieved.

Performance

Options:

• Invite a quartet to perform live with DNA Composer as entertainment on site.

• Rise and enhance the class of the mall.

• Matching the good taste of lifestyle as the ID

• Set up listening station for shopper to listen and explore DNA music for free.

• The listening area would be like the mind and soul oasis for shoppers.

• Chance to encounter the new music that you cannot experience in other location.

• Shop can redeem a pair of tickets to the concert of DNA music and experience the first ever DNA music concert in HK.

• Joint promotion opportunity for Elements with the concert.

Option 1 Option 2 Option 3

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DNA ART

OTHER THAN Music

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DNA Art FIRST TIME EVER IN HK

• Unique & Personalize - art generate from the background &

experience of an aritist, reflecting the personal taste, DNA is just as

personal and perfectly representing an individual completely.

• Young, upbeat - merge with the sophisticated urban style and fit with

modern mood in town

• Not everyday find in Hong Kong

• Create Noise - Must be a attention in the city and attract more

shoppers’ flow

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The first time that DNA is being launched in HK and the first time is

now contributed. Must create media noise.

Never ever showcase of DNA music, especially DNA Christmas Music

in Hong Kong.

DNA and art fit perfectly with new unique new ID which is similar to

DNA of it. Living is an art while art enhancing lifestyle. People

shopping at ELEMENTS is just searching their own DNA Art with

different perspectives.

PR angles and specialties in standing out

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Through bringing art to shoppers, the image of Elements is perfected.

Elements will also be the leader in bringing new thing in the territory

and shape into a “Contemporary Designer” mall position.

The interview with artists and performing artists can also widen the

press exposure as they are not normally seen in Hong Kong.

The promotion season can gain exposure from city pages, cultural

pages, trend and consumers’ pages, property pages, news, features

and many more.

PR angles and specialties in standing out (cont’d)

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DNA ART@ ELEMENTS

*Estimate quote :-

Art consultant + Artist Management +License

Fee : HK$ 500,000.00**

Art premium and Art performance : ( TBC )

Set up cost : ( TBC)

* Final and Actual Cost is subject to final approval and decision of the

scale of art performance and set up quality requirement as well as

related amendment on demand from client.

**Remark : To respect every art performance, 50% deposit must be

settled within 30 days after signed and confirmed the letter of

agreement.

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THANK YOU!

“Frame the MALL with Inspiration .. For generations …”

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