Social Media Marketing #DMSocialChat Don Martelli VP & Dir. of Digital Integration @BigGuyD Schneider Associates @SchneiderPR
#DMSocialChat
May 13, 2015
Quick presentation I did for an advertising and marketing class at Lesley University
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Social Media Marketing
#DMSocialChatDon MartelliVP & Dir. of Digital Integration@BigGuyD
Schneider Associates@SchneiderPR
Who the heck is this
guy?
Follow me: @BigGuyD
What do I do all day?
I’m sort of like Heisenberg
Instead, I help companies use these…
…to do this.
Great, but how does it work?
Clients have all types of challenges
Start with the audience
Then fish where the fish are
It starts with good content
Manage the community
What does success look like?
Questions?