DMP - Digital Natives Academy

Digital is not the future, it is the present.

Digital Marketing ProfessionalDMP

Become a Certified...

www.digitalnativesacademy.com

INTRODUCTIONŸ We owe it to ourselves to be the best and most knowledgeable

professionals we can be. Training with us is all about doing just that; achieving your goals and living your best life.

Ÿ My continued passion for learning and development motivated me to start the Digital Natives Academy. I wanted to empower people like you with real world skills and expertise that employers are looking for.

Ÿ We take your goals seriously by listening to your ambitions and tailoring your learning so you get the skills you need to be a knowledgeable and successful professional.

Ÿ If you're committed to taking control of your future and advancing your career, you're a perfect candidate.

M K ELANGOChief Mentor


The digital advertisingmarket size is around

Rs.17,377 CroresSource: Digital Advertising

in India 2020, Dentsu Report

2 million plus Jobs in DigitalMarketing to be generated

by 2021 across India.Source: Various Media

Online Advertising toincrease by 27.42%

Year-on-YearSource: Digital Advertising


Estimated spends ofRs.22,156 cr in Digital Media

advertisement by 2021.Source: Digital Advertising


DIGITAL IS NOT THE FUTURE,IT IS THE PRESENT!


Digital Marketing Manager

Social Media Manager

Digital Sales Specialist

Affiliate ManagerEntrepreneur

Content Strategist

SEO/ SEM Specialist

CAREER OPTIONS

www.digitalnativesacademy.com 4

WHAT MAKES THE DIGITAL MARKETING COURSE UNIQUE!

Developed & Deliveredby Industry Experts

Our trainers are dedicatedto imparting their years of knowledge and experience to our learner

Hands-On Approach

Learning is reinforced by Concept clarity, Demo, Practical, Case studies, Assignments, Concept Practice, Quiz and more.

Industry Certification

This course will equip you to clear all industry relevantcertifications offered by Facebook, Google, Hubspot and Hootsuit

One Month GuaranteedInternship Program

One month Internship will be provided in Elandigital or Publytics to gain real-timeagency experience

100% Placement/ Career Assistance

Get dedicated assistanceto achieve your next big movethrough mentorship, resume reviews and mock interviews

Gain Life-Time Access to Course Materials

Learners will get life-timeaccess to the content after the program completion.

.

Takeaway ActionableStrategies

Takeaway actionable strategies, frameworks, &processes you can implement to new or existing campaign

Comprehensive andStructured Curriculum

From foundations to the main course and reinforcing the concepts learned through practice and feedback.


ADVERTISING SEO TOOLS SOCIAL MEDIA

EMAIL & MARKETING AUTOMATION ANALYTICS CONTENT & DESIGN

TOOLS YOU WILL LEARN


CURRICULUMPROGRAM MODULES

SEARCH ENGINEOPTIMIZATION

DEVELOPING AEFFECTIVE WEBSITE

GOOGLE ADS/PAID SEARCH

DISPLAY & VIDEOADVERTISING

DATA, MEASUREMENT& WEB ANALYTICS

CONTENTMARKETING

SOCIAL MEDIAMARKETING

EMAIL & MARKETINGAUTOMATION

MOBILEMARKETING

INTEGRATED DIGITALMARKETING PLAN

DIGITAL MARKETINGSTRATEGY

CONVERSION & USER EXPERIENCE


DIGITAL MARKETING STRATEGYCreating a good digital marketing strategy which is integrated into your overall marketing plan is the first step in ensuring your digital marketing plan supports your business objectives. In this module you will learn the principles of creating a good digital marketing strategy, including how to;

Ÿ Define your ideal business objectivesŸ Clarify your target audienceŸ Research your audience needsŸ Identify & understand the competitive landscapeŸ Clarify their online habits or behaviourŸ Design tactics to respond to those habitsŸ Maximise existing marketing materialŸ Ensure your website and internal team can respond

1. Digital Marketing Strategy (3h)

Ÿ Key Components of StrategyŸ Owned, Earned & Paid Media TacticsŸ Evaluating TacticsŸ Developing Systems, Processes, Guidelines & Checklists to

Support ActionsŸ Internal marketingŸ Measuring KPIsŸ Managing resources, budget & timescaleŸ SOSTAC Marketing ModelŸ SWOT AnalysisŸ Customer Analysis & Developing a PersonaŸ Competitor Analysis Strategy & ToolsŸ Setting Objectives using Mission,Ÿ Vision, KPIs and 5SsŸ Identifying GoalsŸ Developing Your Online Value Proposition (OVP)

8www.digitalnativesacademy.com

DEVELOPING AN EFFECTIVE WEBSITEIn this module you will learn about web solutions and

technologies and gain a better understanding of how they

work, and how they can work for your business. You will then

move on to how you can create a good user

experience by understanding and optimising the user journey

and finally how to communicate with your web developers to

put a brief together and understand the process behind

developing a website. Topics include;

Ÿ Web Solutions and Technologies

Ÿ User Experience

Ÿ Building a Website Brief

Ÿ Communicating with Your Developers

2. Developing an Effective Website

(4.5h)

Ÿ Domain Names & Roles in the Domain Name

Ÿ Registration Process: Registry,

Ÿ Registrar & Registrant

Ÿ Web Hosting Solutions

Ÿ HTTPS, SSL & TLS & Site Security

Ÿ Content Management Systems

Ÿ Understanding Web Servers and Where You Fit In

Ÿ User Experience: The Journey,

Ÿ Usability & Accessibility

Ÿ The Web Development Process

Ÿ Planning the Project

Ÿ Designing: Wireframe & Virtual Design

Ÿ Developing: Design & Content

Ÿ Testing

Ÿ Website Launch & Addressing Feedback


CONTENT MARKETING STRATEGY In this module, you will gain a better understanding of

content marketing and learn how to set clear goals for

the content you create. You will learn how to employ

voice and tone to strike the right notes in your content,

and discover which channels to use for your business.

You will also gain a better understanding of your target

audience; how to identify them, how to write

appropriate content for them and how best to reach

them.

Ÿ Content Marketing vs Inbound Marketing vs Social Media

Marketing

Ÿ Goal Setting

Ÿ Understanding Your Story

Ÿ Understanding Your Audience

Ÿ Setting Your Voice and Tone

Ÿ Choosing Your Channels

Ÿ Blogging Masterclass

3. Content Marketing Strategy (4.5h)

Ÿ Building Trust Through Content

Ÿ The Four Stages of Inbound Marketing: Attract, Convert,

Close & Delight

Ÿ Setting SMART Goals for Your Content Strategy

Ÿ Writing a Mission Statement to define the key pillars of

your content marketing strategy

Ÿ Creating a Customer Persona

Ÿ Setting Your Voice & Tone:

Ÿ Character, Tone, Language,

Ÿ Context & Purposes

Ÿ Choosing Your Channels

Ÿ Creating a Compelling Content Marketing Blog

Ÿ Idea Generation & Storytelling

Ÿ Writing Content for Emails, landing pages, calls to action &

forms

Ÿ Creating a Live Action Marketing Video


SEARCH ENGINE OPTIMIZATION (SEO)Search Engine Optimisation (SEO) is focused on growing

your website’s visibility in organic search engine results.

It combines both technical and creative elements

required to improve rankings, drive quality traffic and

increase your website’s awareness in search engines.

There are many parts to SEO, from the words and

phrases used on your page to the way other sites link to

you on the web. Sometimes, SEO is simply ensuring that

your website is structured in a way that is easy for

search engines to understand. Topics include;

Ÿ Understanding Search Engines

Ÿ Usability Impact on SEO

Ÿ On-page SEO

Ÿ Off-page SEO

Ÿ Copy Optimisation

Ÿ Measurement

4. Search Engine Optimization (4.5h)

Ÿ Planning Your SEO Strategy

Ÿ Google Search Algorithms &

Ÿ Ranking Factors

Ÿ Search Engine Results Pages (SERP's)

Ÿ Your Local Listing

Ÿ Rich Snippets & Cards

Ÿ Dwell Time, Website Structure & Page Content

Ÿ Using the Google Search Console

Ÿ XML & HTML Sitemaps

Ÿ Site Speed Assessment

Ÿ Structured Data Markup & Using Google's Data Highlighter

Ÿ Internationalization & Local SEO

Ÿ Link-building

Ÿ Copy Optimization & Using Keywords


GOOGLE ADS/PAID SEARCHPaid search can increase your visibility on search

engines, traffic to your website, and ultimately sales.

People who see your paid search ads are those already

searching for your product or service. They are most

likely doing so because it is something they want to

obtain now or in the near future. Since paid search ads

target specific search queries, you can be sure that

anyone who clicks on your ad is not arbitrarily surfing

the web, but rather, is highly likely to buy your product

or service. In this module you will learn how to plan,

execute & measure paid search campaigns using Google

Ads.

Ÿ What is Google Ads & How Does it Work?

Ÿ Understanding Ad Rank & Quality Score

Ÿ Google Ads' Campaign Structure

Ÿ Planning Your Project

Ÿ Setting Your Voice and Tone

5. Google Ads/ Paid Search (3h)

Ÿ About Google Ads

Ÿ Search Network Vs Display Network

Ÿ Beyond Search Engine Marketing;

Ÿ Other Ad Types

Ÿ Ad Rank & Quality Score

Ÿ Planning Google Ads Campaign Structure

Ÿ Setting Campaign Objectives

Ÿ Optimising Your Landing Page

Ÿ Carrying Out Keyword Research

Ÿ Creating Your Ad Copy

Ÿ Using Ad Extensions

Ÿ Monitoring Your Campaign

Ÿ Measuring Campaign, Ad, Keyword Performance and ROI


DISPLAY & VIDEO ADVERTISINGOnline display advertising conveys your business

message visually using text, logos, animations, videos,

images etc. or a combination of these to create ads that

appear on third party websites or social media

platforms. Unlike traditional TV advertisements, online

display advertising allows you to reach a relevant

audience with a creative message, provide an instant

call-to-action and it is measurable! In this module, you

will learn about;

Ÿ The Google Display Network

Ÿ Types of Display Advertising

Ÿ Targeting Your Audience

Ÿ Display Advertising Pricing Models

Ÿ Retargeting

Ÿ Advertising on YouTube

Ÿ Optimising & Reporting on Your Campaign

6. Display & Video Advertising (3h)

Ÿ About Google's Display Network

Ÿ The benefits of using online display advertising vs.

traditional methods

Ÿ How to set display objectives

Ÿ Types of display advertising & basic ad unit specifications

Ÿ How display targeting works

Ÿ Targeting options within Google Ads

Ÿ Where do Cookies fit in?

Ÿ Display pricing models

Ÿ Programmatic media buying vs traditional media buying

Ÿ Remarketing, pixels & segmentation

Ÿ YouTube video advertising options

Ÿ Display metrics, optimization & reporting


SOCIAL MEDIA MARKETING

The number of people in the world using Social Media

reached 3.5 billion in 2019. That's a huge number of

people who can be reached on these platforms. In these

two modules you will learn how to develop and

implement a social media strategy that is suited to your

brand proposition and target customer. You will look at

Facebook, Twitter, LinkedIn, Instagram, Pinterest &

Snapchat and learn which platform or platforms are best

suited to your business.

Topics will include case studies of Irish and global businesses

effectively using social media to build customer communities

and successfully manage their online brands, best-practice

for social media publishing, measuring performance and

how to handle negative commentary on social media.

8. Social Media Marketing (9h)

Ÿ The Social Media Landscape

Ÿ Defining Social Media Marketing objectives

Ÿ Using Facebook, Twitter, Instagram, Pinterest, WhatsApp &

Linkedin for business

Ÿ Publishing best practices & the importance of Storytelling

Ÿ Video content & live streaming

Ÿ Running competitions on social media

Ÿ Crisis management & dealing with negative commentary

Ÿ Social media management tools

Ÿ Creating a publishing plan

Ÿ Implementing paid social media advertising campaigns on

Facebook, Twitter & LinkedIn

Ÿ Creating a social media marketing plain; objectives,

customers, channels, content, targeting & measurement


EMAIL & MARKETING AUTOMATIONIn this module you will learn why email marketing is

central to the marketing mix. While email marketing is

not new, it remains one of the most effective channels a

company has for reaching its audience. This module

will guide you in how to design, build, deliver & measure

email marketing campaigns to ensure you get the best

possible return. You will also consider best practices for

building a quality database & generating good leads.

Ÿ Why Use Email Marketing?

Ÿ Building a Quality Database

Ÿ Creating Good Email Content

Ÿ Sending Your Email

Ÿ Tracking Email Performance

Ÿ Generating Inbound Leads

Ÿ Nurturing Leads Through Email

7. Email & Marketing Automation

(4.5h)

Ÿ Gathering customer data & using "hooks"

Ÿ Segmenting your data

Ÿ Data Protection best practice (GDPR considerations)

Ÿ The "CRITICAL" elements of email marketing

Ÿ Writing great subject lines to boost your open rate

Ÿ Personalization

Ÿ Recommended email service providers & choosing which is

right for you

Ÿ Understanding email marketing KPI's, link tracking and split

testing

Ÿ Creating an inbound lead generation programme

Ÿ Email automation and lead nurturing


CONVERSION & USER EXPERIENCE

This module focuses on the fundamental role that the

hotel website and booking engine play in the

distribution mix and how conversion rate is the

key metric for measuring performance. Exploring the

direct relationship between conversion and hotel

profitability, you will learn: the science of conversion

rate optimization, the key factors that improve

conversion, the tools available to test, measure and

monitor, and how to introduce a process for continual

improvement.

Using case study examples, you will also explore how

improvements in conversion will increase return on

investment from marketing campaigns and increase

marketing budget available; unlocking exponential growth.

10. Conversion & User Experience (3h)

Ÿ Overview of Conversion Rate Optimization (CRO); what is

Conversion Rate, the Revenue Formula, CRO v’s Traffic

Growth, competing with OTA's, the Sales Funnel

Ÿ Consumer behavior in the digital era; the customer

journey, website behavior and booking experience,

designing for conversion, using the 6 principles of

persuasion

Ÿ Paths to conversion and analysing the funnel

Ÿ The CRO process

Ÿ Experimentation & A/B testing

Ÿ Shopping Cart Abandonment & Retargeting; reducing

abandonment rate and types of remarketing

Ÿ Data Interpretation; the value of data, making your metrics

matter, useful tools for web usability and conversion


MOBILE APP MARKETING

First, you will go through different ways of app

monetization, and trends of app monetization in

Industry. Then it will cover a wide range of topics,

including app store optimization, sensor tower keyword

spy tool, effective SEO techniques, app analytics tool,

social media automation, YouTube marketing

techniques, and many more topics that help will help

you to earn money from your app. Plus, this course is full

of a lot of other tips that will help you to promote your

app for free.

Ÿ Top app monetization strategies

Ÿ How to get downloads for your app

Ÿ How to improve user retention, engagement, reviews and

minimize uninstalls

Ÿ App store search optimization and rank highly in Apple App

Store and Google Play

Ÿ Mobile app business models

9. Mobile Marketing (3h)

Ÿ The best launch strategies for your app

Ÿ Developing a monetization plan

Ÿ How to distribute your app in multiple stores

Ÿ How to become a mobile app entrepreneur

Ÿ Why and How to monetize your application

Ÿ App markets and distribution models

Ÿ Increasing positive ASO signals to boost your ranking

Ÿ How to promote an app for free

Ÿ Social media optimization techniques

Ÿ Google SEO for your app

Ÿ How to promote an android app using social media and

social sharing

Ÿ Different ways of android app monetization

Ÿ How to monetize Android apps without affecting the user

experience


DATA, MEASUREMENT & WEBSITE ANALYTICS

Website analytics will provide you with invaluable

website data about visitor demographics, usage

characteristics & behaviour as well as allowing you to

measure the results of marketing campaigns. This

information will help you to make informed changes to

your website and/or marketing activities based on actual

data and build a strategy that will lead to growth. In this

module you will;

Ÿ Learn How to Set Up and Use Google Analytics (GA)

Ÿ Gain an Understanding of Basic & Custom Reports in GA

Ÿ Understand Key Terms & Metrics

Ÿ Learn How to Use GA to Set up Audiences for Remarketing

Ÿ Get an Introduction to Google Tag Manager & Learn How to

Use it to Install

Ÿ GA and other tags

11. Data, Measurement & Website

Analytics (5h)

Ÿ Background to GA & how it works

Ÿ Understanding key metrics: users, sessions, goals etc.

Ÿ The GA Dashboard

Ÿ Key Reports: Real-time, Audience, Acquisition, Behaviour &

Conversion

Ÿ Understanding your website audience demographics

Ÿ Assessing the performance of your marketing activities

Ÿ Analyzing user behavior

Ÿ Sales funnels & goals

Ÿ Setting up an Audience List & using segmentation

Ÿ Creating custom reports

Ÿ Using Google Tag Manager & setting up GA tracking


INTEGRATED DIGITAL MARKETING PLAN

During this module you will combine all your learning's

from the previous 11 modules to create and plan an

integrated digital campaign for your organisation as part

of your overall marketing plan. You will also learn how

to manage your budget and maximise your ROI.

On completion of this module you will have everything you

need from templates to tools to create an integrated digital

marketing campaign so that when you return to your office

you are equipped with everything you need.

Using the SOSTAC framework, You will be able to analyse the

Situation and determine the best course of action for your

business, draw up realistic Objectives, develop sensible

Strategies, use appropriate Tactics, execute tactics with

Action plans and Control, monitor report and adjust

12. Integrated Digital Marketing Plan

(3h)

Ÿ Using the SOSTAC framework

Ÿ Analyzing where you are now & assessing your competitive

position

Ÿ Carrying out a digital audit of your company & main

competitors

Ÿ Defining clear business objectives & digital goals

Ÿ Mapping customer personas to relevant digital channels

Ÿ Evaluating digital tactics

Ÿ Creating a targeted content plan per channel & defining

content pillars

Ÿ Assigning and tracking relevant KPI's

Ÿ Planning your budget



DIGITAL NATIVES PROFESSIONAL LEARNINGhereby confirms the certificate of completion to

SUGANTHAN in

DIGITAL MARKETING PROFESSIONAL for successfully completing the prescribed courses of study during the period

July 2020 to October 2020

issued this in 20th day of November in the year 2020

M K ELANGOFounder & CEO

20

CERTIFICATEUpon successful completion of the program, you will get a certificate from Digital Natives Academy

FACULTY

M K Elango Chief Mentor, Digital Natives Academy

Founder/CEO, Elandigital, a digital agency.

Also, a renowned Consultant & Trainer.

Durga Shankari Independent Digital Marketer & Trainer

Hardcore SEO Expert, worked with

varied tools and SEO techniques

Balaji Gnanam Digital Advertising Specialist

Passionate Digital Advertising professional,

experienced in all media & channels.


INDUSTRY MENTORS

Narendran Hariparanthaman Co-founder/CEO of Social Animal

Social Animal is a SaaS based Content

Marketing Company.

Dhanissh Sundararaman Chief Executive Officer at SandTell Software

Systems Private Limited, A Mobile App

Company.

Rajesh Srinivasan Founder at Mindful Marketing

Marketing Strategy & Business Growth

Consultant, Author and Keynote Speaker.

Latha Karthigaa, PhDCEO/Founder, Brandupwise Marketing.

Digital Marketing & Branding Strategy,

Digital Marketing Execution Services.



LIVE PROJECTS &COMMUNITY CONNECT

Live Projects

Get to work on Industry Relevant Live

Projects that will help build relevant skill

additions to your profile and gain a

foothold in the digital marketing industry.

Community Connect

Being a Digital Natives Academy student

means being connected – to their smarts, to

trends in industry, to experts who can bring

unique insights to your work; to other great

people with a task, vision or stellar trajectory

like yours. You are connected to opportunities.


WHO IS THE PROGRAMFOR Ÿ Final year students who want to accelerate their career

in Digital Marketing.

Ÿ Sales & marketing professionals who want to transition

into Digital Marketing.

Ÿ Professionals from non digital stream who wants to

augment their digital skill set.

Ÿ Entrepreneurs and self- employed professionals who

want to grow their business online.

Eligibility

Ÿ Graduation from a recognized university.

Ÿ Final year college student (engineering/ arts & science/

management)


WHAT OUR STUDENTS...SAY

Since I needed to change my career directions, I

signed up for the Digital Marketing Professional

program from Digital Natives Academy. The quality

of content has been absolutely excellent. The

trainers are experienced and helpful. I would

recommend Digital Natives Academy to anybody

looking for a quick career change.

I really enjoyed the Digital Marketing Professional

course from Digital Natives Academy. The materials

are extremely useful and provide practical

knowledge about the subject. The trainers are

friendly and helpful, and the support team is always

available. The certification helped me to get my first

digital job. Thank you Digital Natives Academy.

Alldrin Martin Alldrin Mani Aravinth


The course fees is Rs.50,000/-

Fee includes Tuition Fee + Learning Materials + Internship.

Pay it easily with installments

1st Installment – Rs.25,000

2nd Installment – Rs.12,500

3rd Installment – Rs.12,500

Program Schedule

https://digitalnativesacademy.com/digital-marketing-

professional/

PROGRAM FEES &SCHEDULE


Call. 988 4898 206

[email protected]

READY TO BUILD YOUR DIGITAL CAREER?

DMP - Digital Natives Academy

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