DMOs & DMOs & Single Source Single Source Funding Funding What to do when your budget What to do when your budget shrinks shrinks or your bed tax funding is or your bed tax funding is “pulled.” “pulled.” Janice W. Marshall President & CEO Macon-Bibb County CVB
DMOs & Single Source Funding What to do when your budget shrinks or your bed tax funding is pulled. Janice W. Marshall President & CEO Macon-Bibb County.
Mar 28, 2015
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DMOs & DMOs & Single Source FundingSingle Source Funding
What to do when your budget shrinks What to do when your budget shrinks or your bed tax funding is “pulled.”or your bed tax funding is “pulled.”
Janice W. MarshallPresident & CEOMacon-Bibb County CVB
Retire! ! !Retire! ! !
Shrinking Budget—Shrinking Budget—
Supplement Bed Tax RevenuesSupplement Bed Tax Revenues
Higher Membership DuesHigher Membership Dues
Gift Shop Revenues: Clayton CountyGift Shop Revenues: Clayton County
Sponsorship Sales: Delegate BagsSponsorship Sales: Delegate Bags
Advertising Sales: Brochures, Web Banner AdsAdvertising Sales: Brochures, Web Banner Ads
Grants—Corporate, Foundation, GovernmentGrants—Corporate, Foundation, Government
When Bed Tax Funding is Pulled—When Bed Tax Funding is Pulled—It’s too lateIt’s too late
Become an Effective PoliticianBecome an Effective Politician
Tourism is Economic Development
Tourism expenditures contribute to local tax coffers —present that check to government officials once a year!
Tourism generates Jobs
Do the research and show the ROI —include initiatives, awards, recognition in your PR campaigns
Tourism Officials need to be seen as Power Players
The Best Offense is a Good Defense!The Best Offense is a Good Defense!
Point out Differing Objectives of DMO &:Point out Differing Objectives of DMO &:
The Chamber of Commerce
Downtown Development Groups
Economic & Community Development Groups
The Best Offense is a Good Defense!The Best Offense is a Good Defense!
The Best Offense is a Good Defense!The Best Offense is a Good Defense!
DMO Board of DirectorsDMO Board of Directors
2/3 Travel Industry Leaders
1/3 Community Power Players who will advocate FOR the DMO
(not just use their positions to get preferential treatment)
The Best Offense is a Good Defense!The Best Offense is a Good Defense!
Above Marketing, Above Marketing,
DMO Presidents need to be DMO Presidents need to be
goodgood politicianspoliticians..
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