[DMC]3월_2_광고집행금액 트래픽리포트

Market Report MA2014016

2014. 3

DMC Report

INDEX _

.

1.

2.

.

1.

2.

:

: /

:

: /

: /

:

: /

:

: /

3 520 10% 620

- 2012 ( 572) 8.7% , 2013 ( 600) 3.9%

2013 , 2014 4 3 10% 680

* Data : (2014.3)

3 _

2014 3, 620

-

100

200

300

400

500

600

700

800

1 2 3 4 5 6 7 8 9 10 11 12

2012 (:) 2013 (:) 2014 (:)

. _

620

3 _ /

: 10

()

1 4,177,288

2 2,415,236

3 1,665,984

4 1,442,905

5 1,227,216

6 1,214,577

7 1,029,239

8 974,004

9 935,602

10 SK 933,776

() ()

1 11,826,230 2,440 21.11%

2 10,685,842 3,489 19.08%

3 9,692,867 1,796 17.30%

4 , 6,947,443 1,481 12.40%

5 3,694,847 742 6.6%

6 3,630,093 2,064 6.48%

7 3,145,076 360 5.61%

8 / 2,568,272 401 4.59%

9 2,029,067 850 3.62%

10 1,793,747 1,186 3.2%

10 2014 2 457 2014 3 560 22.5%

- (+11) , (-29) (-15)

1 , (+12.6) (+9.3)

,

. _

* Data : (2014.3)

, /

// 3/6/7

SKT 12

3

* Data : (2014.3)

: ' ( )

. _

1 1 3,051,740 11,710,538 11,722,924

2 2 2,678,318 9,480,316 9,490,221

3 4 2,260,859 5,844,514 5,844,514

4 6 2,059,026 7,773,765 7,867,917

5 3 2,017,707 6,683,844 6,683,844

6 7 1,768,480 4,034,148 4,034,148

7 9 1,754,850 4,380,178 4,383,112

8 5 1,716,807 6,911,110 6,911,110

9 12 1,633,401 5,282,575 5,282,575

10 17 1,630,603 4,477,686 4,489,059

11 16 1,568,911 4,696,726 4,746,489

12 - skt 1,552,731 2,499,218 2,584,648

13 - 1,511,296 2,462,858 5,109,912

14 13 1,467,284 4,528,524 4,528,524

15 4110 1,404,872 2,359,047 2,401,955

16 26 1,267,495 3,258,270 3,260,998

17 - 1,202,698 1,548,054 4,350,038

18 - 1,145,157 1,700,161 3,900,386

19 90 1,111,312 2,170,023 2,170,023

20 42 1,102,958 2,763,921 2,763,921

: UV PV

- UV 1.5%, PV 4.7%

: UV, PV , UV 2.9%, PV 4.8%

- UV 3.4%, PV 8.4%

: Video UV 43.9%, PV 145.1%

- PC MLB UV, PV

Top 3

. _

naver daum nate

Search 28,105,792 4,233,031,793 17,398,120 957,320,704 3,791,814 8,733,535

Community 26,310,648 4,421,785,892 20,159,785 2,243,113,164 26,979 1,048,860

Communication 17,530,031 2,425,302,192 14,101,852 1,740,668,087 6,898,888 518,884,024

News & Media 15,718,619 1,327,081,563 13,124,495 1,504,868,914 5,946,613 572,421,300

Life 14,120,568 289,676,413 8,277,791 306,168,609 386,094 3,589,041

Entertainment 11,666,623 625,784,933 6,175,896 160,852,257 754,896 41,632,237

Commerce 13,514,103 420,533,824 5,448,810 73,131,210 299,450 1,565,288

PDS 8,919,943 130,939,511 2,954,411 45,763,086 177,857 2,043,862

Video 5,051,981 48,699,779 928,830 4,929,921

Personalized 1,723,008 33,164,932 1,002,463 6,050,551 296,425 820,754

* Data : (2014.3)

10 UV 1.8%, PV 3.5%

NATE UV, PV

- UV 1.8%, PV 3.5%, NATE UV , PV -2.7% ,

3 naver.com daum.net nate.com google.com google.co.kr cyworld.com zum.com live.com dreamwiz.com yahoo.com

UV 31,135,163 26,614,434 12,733,121 11,195,362 9,232,336 8,662,199 5,967,236 1,209,093 797,859 749,508

PV 18,598,059,616 9,550,857,111 1,598,310,023 343,927,269 361,706,787 179,720,856 254,876,917 57,131,616 103,273,166 18,375,233

2 naver.com daum.net nate.com google.com cyworld.com google.co.kr zum.com live.com dreamwiz.co

m yahoo.com

UV 30,952,137 26,174,677 12,755,674 10,994,340 8,811,014 8,698,737 5,548,708 1,043,193 727,972 652,302

PV 17,999,285,283 9,162,929,489 1,640,930,780 311,695,333 179,893,003 300,717,412 212,378,925 41,508,010 125,183,017 3,055,089

. _

* Data : (2014.3)

[ UV ] [ PV ]

0

10,000

20,000

30,000

40,000

0

10,000

20,000

UV -2.1%, PV -3.4%

TVdaily UV 31.5%

UV 4.9%

3, / 10 PV

/

3 chosun.com mk.co.kr donga.com sbs.co.kr hankooki.com mt.co.kr hankyung.com joins.com asiae.co.kr sportsseoul.com

UV 9,827,620 9,066,408 8,935,244 7,963,272 7,290,266 6,777,293 6,518,321 5,789,682 5,081,217 5,043,643

PV 321,702,947 58,561,341 143,052,960 68,895,758 58,407,938 34,320,032 27,739,594 85,229,076 83,602,349 155,300,234

2 chosun.com mk.co.kr donga.com sbs.co.kr mt.co.kr hankooki.com hankyung.com joins.com sportsseoul.com seoul.co.kr

UV 10,042,389 9,563,151 9,088,270 9,069,458 7,959,829 6,713,002 6,213,076 5,749,139 5,114,974 4,697,268

PV 332,975,442 60,493,538 119,098,911 76,291,191 41,337,056 55,511,728 29,307,902 73,757,390 151,493,614 18,281,030

. _

* Data : (2014.3)

0

10,000

20,000

[ / UV ]

0

100

200

300

400

[ / PV ]

3 (99) 32.4% 131

- 2012 ( 7.2) 1725% , 2013 ( 83.8) 57%

2013 , 2014 4 3 -28.4% 94.2

* Data : (2014.3)

3 _

2014 3, 131

. _

-

20

40

60

80

100

120

140

160

1 2 3 4 5 6 7 8 9 10 11 12

2012 (:) 2013 (:) 2014 (:)

131

3_ /

: 10

()

1 334.960

2 313.022

3 296.331

4 SK 245.996

5 Supercell 228.858

6 GS 196,160

7 177,938

8 148,200

9 145,201

10 143,952

() ()

1 3,722,992 2,391 30.22%

2 2,174,962 2,394 17.65%

3 1,897,520 2,418 15.4%

4 1,814,934 2,619 14.73%

5 , 829,440 728 6.73%

6 594,221 1,299 4.82%

7 527,908 436 4.28%

8 / 391,690 318 3.18%

9 189,461 228 1,54%

10 176,908 199 1.44%

* Data : (2014.3)

10 94 3 123 30.7%

- (12.3) , (6.2)

(5.1)

- . SK .

10 30.7%

. _

. _

3

* Data : (2014.3)

,

: ' ( )

1 110 811,194 2,363,637 2,363,637

2 589 727,055 2,197,171 2,269,988

3 - SKT 708,909 1,125,772 1,125,772

4 11 623,691 1,713,915 1,713,915

5 7 608,489 2,400,216 2,400,216

6 135 589,746 1,704,892 1,721,326

7 30019 585,264 1,980,203 2,093,580

8 91040 555,306 1,112,112 1,144,255

9 18 539,630 1,480,560 1,490,980

10 8556 SK 457,370 1,105,164 1,105,164

11 22 451,390 1,183,028 1,183,028

12 - 427,021 661,653 685,270

13 40 422,105 772,374 772,374

14 - 416,823 548,182 548,182

15 - 414,673 646,926 649,594

16 32 411,699 663,909 671,082

17 1 398,420 786,417 803,653

18 17 397,411 1,380,776 1,380,776

19 16161 390,263 772,449 784,091

20 2312 LF 390,060 1,596,267 1,664,144

3 1

SBS 2 ,

6

SKT ,

Top4

Top 4

. _

naver.com daum.net nate.com google.com google.co.kr

Search 10,468,719 1,576,967,389 5,291,946 205,110,318 2,149,161 4,139,890 5,900,740 104,336,456 7,329,291 132,304,017

Community 13,704,256 1,766,740,840 10,640,271 615,757,542 2,884,145 13,781,472 486,045 1,740,849

Communication 3,162,489 106,897,368 1,783,653 40,377,484 430,113 24,125,011 297,214 2,795,868

News & Media 9,151,632 1,023,086,642 4,547,817 537,705,596 2,542,945 267,247,999 40,840 206,919

Life 5,993,550 77,305,032 2,023,239 99,211,771 98,687 348,210 512,966 1,917,423 495,542 1,003,956

Entertainment 5,872,082 313,827,620 2,321,103 50,602,133 745,097 4,511,156

Commerce 4,931,049 174,349,662 1,570,925 16,351,466 12,070 21,235

PDS 1,145,745 4,573,847 137,344 342,058 4,704,063 12,504,968

Video 2,183,964 16,033,743 384,314 3,356,033

Personalized 401,251 1,253,199 25,985 40,689 2,525,341 10,888,849

* Data : (2014.3)

: , (Personalized) UV -25.1%, PV -8.2%

: (Life) (Entertainment) ,

PDS UV -26.9%, PV -66.5%

: , Video PV 43.6%

: & UV -43% UV -5%, PV -16%

10 3 UV -3.39%, PV -5.74%

- UV -3.3%, PV -5.2% / UV -2.4%, PV -7.8% / UV -6.6%, PV 4.5% / google.co.kr UV -4.6%, -17.7%

yahoo.com UV -47.2%

-

UV PV

3 naver.com daum.net google.com google.co.kr nate.com cyworld.com chol.com dreamwiz.com yahoo.com naver.jp

UV 16,006,304 12,176,276 11,153,049 8,213,759 6,117,894 567,086 273,593 173,290 138,181 123,430

PV 6,643,747,820 1,981,153,839 145,361,157 163,061,397 392,124,046 7,695,218 349,405 678,274 2,102,357 233,768

2 naver.com daum.net google.com google.co.kr nate.com cyworld.com naver.jp yahoo.com dreamwiz.com chol.com

UV 16,556,257 12,476,734 11,108,619 8,613,316 6,547,050 687,813 357,522 261,745 173,374 90,540

PV 7,007,573,531 2,149,234,618 154,268,494 198,070,279 375,265,295 9,018,121 847,969 1,953,236 8,771,509 143,037

. _

0

10,000

20,000

* Data : (2014.3)

[ UV ]

0

2,000

4,000

6,000

8,000

[ PV ]

& ,

DMC .

. .

Market Report >

S/N MA2014016

2014. 4.10

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