DMAW 2014 MAXI Highlights

DMAW 2014 MAXI HIGHLIGHTSPresented by

Production Solutions/PS DigitalCheryl KeedyJuly 14, 2014

Big IdeaPlatinum

• St. Labre Pink Slip Shortfall Campaign - Renewal

• St. Labre Indian School• Raised $1.245 Million

Net!• Agency: Fundraising

That Works!

Digital MediaNon Profit Acquisition – Gold

• Special Olympics End of Year SEM, Display, Facebook Fundraising Campaign

• The total integrated campaign brought in $209K + in on line revenue at a cost of $24K and an impressive 733% ROI

• Agency: Red Engine Digital

Digital MediaNon Profit Acquisition - Silver

• The Wilderness Society – Year End Lightbox

• Simplified - streamlined donation process

• 35% increased RR• Agency: ABD Direct

Digital MediaNon Profit Special Appeal

E Mail Campaign – Gold; Website Campaign - Bronze

• National Park Foundation 30 Days of Giving

• Included email, pop up pages, customized donation page

• Two last chance emails on Dec 30 & 31 raised 30% of funds – 20% more gifts than 2012

• 41% increase in number of gifts & 22% more dollars raised than previous year

• Landing page & donation form mobile optimized

• Agency: RobbinsKersten Direct

Digital MediaNon Profit Special Appeal - Silver

• Physicians Committee for Responsible Medicine “Have a Heart for Dogs” Campaign

• First time use of a lightbox• Lightbox on homepage

brought in 40% of the total campaign revenue; total revenue $159K

• Agency: Lautman Maska Neil and Company

Digital MediaNon Profit Special Appeal - Bronze

• Guide Dogs for the Blind October Belo Cipriani Testimonial Appeal

• Included a personal survival story• 2 email series• Generated 77% more revenue than previous year;

the organization’s highest grossing email ever• Agency: CCAH

Direct MailNon Profit Acquisition - Gold

• The Salvation Army Brass Band Christmas CD

• Strategy – Strong list• Tripled previous

control’s Response Rate• Agency: New River

Communications

Direct MailNon Profit Acquisition - Gold

• Marine Toys for Tots Foundation Customized Stamps.com Campaign

• Paper clipped custom printed stamp

• 423% increase in response rate over control

• Agency: CDR Fundraising Group

Direct MailNon Profit Acquisition - Silver

• Paws for Purple Hearts – Hannah and Steve

• Faux handwritten addressed outer envelope – personal story

• 37% Response Rate• Net of $33K + $26 profit

per donor• Agency: Fundraising

Strategies

Direct MailNon Profit Acquisition - Silver

• Ocean Conservancy Acquisition – Calendar

• Back end T shirt offer• 3.1% Response Rate• 70% lift over control• Agency: Mal

Warwick/Donordigital• Production Manager: Production Solutions

Direct Mail Non Profit Acquisition - Silver

• St. Labre Indian School – Buffalo Stamp

• Includes follow up mailing

• $1.00 net per donor• 3.3% Response Rate• $32 Average gift• Agency: Fundraising That

Works!

Direct MailNon Profit Acquisition - Bronze

• National Museum of the American Indian – Dispelling Stereotypes

• 40% higher response rate over control (notecards)

• Agency: Avalon Consulting Group, Inc.

• Production Manager: Production Solutions

Direct Mail Non Profit Acquisition - Bronze

• Exploratorium October 2013 Membership Acquisition

• Invite to become a Charter Member

• Net of $185K • $132 Average Gift• Agency: Daniller +

Company

Direct MailNon Profit Major Donor - Silver

• Children’s Hospital of Philadelphia – Make Your Mark

• Naming opportunity• 42% increase in gross

revenue over previous year

• Agency: Schultz & Williams

Direct MailNon Profit Renewal – Silver

• Marine toys for Tots Foundation 2013 Christmas Stocking

• 119% Higher Average Gift

• 116% Higher Response Rate

• Agency: CDR Fundraising

Direct MailNon Profit Renewal - Silver

• Wounded Warrior Project – Jeremy Before and After

• Featured purple heart stamp – mimicking the acquisition format

• 19% higher response rate vs previous 2nd renewal

• Agency: CDR Fundraising Group

Direct MailNon Profit Renewal - Bronze

• The National Humane Education Society – NHES Stamps.com

• Reinstatement• 112% increase response

rate• Agency: CDR

Fundraising Society

Direct Mail Non Profit Special Appeal - Gold

• Aids Project Los Angeles – Special Appeal

• Gift Chart & Proposal• 100% increase in Average

Gift• 4 x more $1,000 gifts than

prior appeals• Agency: Mal

Warwick/Donordigital

Direct Mail Non Profit Special Appeal - Gold

• Best Friends Animal Society – Save Them All Poster Appeal

• Outer wrap unfolds into a poster

• 16% higher average gift• Agency: Newport

Creative

Direct MailNon Profit Special Appeal - Silver

• National Trust for Historic Preservation – March Note Card Appeal

• 59% Net Revenue increase

• Agency: Avalon Consulting Group, Inc

• Production Manager: Production Solutions

Direct MailNon Profit Special Appeal - Silver

• The United States Holocaust Memorial Museum - Year End Appeal

• Die Cut Report• 50% costs savings vs control• Agency: ABD Direct• Production Manager: Production Solutions

Direct MailNon Profit Special Appeal - Bronze

• Medicine Sans Frontier/Doctors Without Borders – Typhoon Haiyan Response

• 8.8% Response Rate• Agency: OMP Direct• Production Manager:

Production Solutions

Direct MailNon Profit Special Appeal - Bronze

• Epilepsy Foundation of America “You Are Appreciated” Appeal

• Included a certificate – mailed in August as a special appeal

• 8% Response Rate• $47 Average Gift• Agency: MINDset direct

Direct MailNon Profit Special Appeal - Bronze

• International Rescue Committee – Emergency Update

• Additional update added to the newsletter mailing

• 50% more revenue than last year – same mail slot

• 240% net revenue increase vs previous year

• Agency: Eidolon Communications

• Production Manager: Production Solutions

Direct MailNon Profit Special Appeal - Bronze

• Compassion & Choices 2013 Year End Appeal

• Agency: Eidolon Communications

• Raised $164K net• 66% increase in revenue over

last year• 25% increase in Average Gift• Production Manager:

Production Solutions

Direct MailPolitical Special Appeal - Silver

• Democratic National Committee – June Birthday Card Appeal

• The highest grossing appeal of the year

• $845K raised• Agency: CCAH

Multi-ChannelNon Profit Special Appeal - Gold

• Wounded Warrior Project 2013 Year End Digital Campaign

• Raised $10 million in gross revenue

• $65 Average Gift• Agency: CDR

Fundraising Group

Multi-ChannelNon Profit Special Appeal - Silver

• Peaceful Valley Donkey Rescue – Memories of the Season

• Coordinated mail & email• 56% email open rate• 95% more revenue

compared to last year’s email appeal

• Agency: Fund Raising Strategies, Inc

TelemarketingNon Profit Monthly Giving – Silver

Women for Women International - October Sponsorship Conversion.30 % more donors than projected; 271% fulfillment from hedgers. Agency: Mal Warwick/Donordigital

Non Profit Special Appeal – GoldTelephone Town Hall: PETA - Fundraising Like Rabbits. 120 donors; 61% first time contributors. Agency: Stones’ Phones

Political Acquisition – GoldDNC Member Conversion Series. 20m new members; 90% conversion rate. Agency: CCAH

TelemarketingPolitical Major Donors – Bronze

EMILY’S List – Majority Council Telemarketing Series. Targeted 1200 Major Donors; $425 profit per donor. Agency: CCAH

Political Monthly Giving – SilverDNC Presidential Sustainer Conversion. 1200 new sustainers added. Agency: CCAH

Political Monthly Giving - Silver DNC New Member Monthly Giving Campaign. Agency: CCAH

Political Special Appeal - Gold DNC Core Major Donor Series. Agency: CCAH

Political Special Appeal - Silver DNC Build the Base Telemarketing Responsive Series . Agency: CCAH