DLF presents Artists Village at the Hub A Promo Marketing case study
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DLF presents
Artists Village at the HubA Promo Marketing case study
Background
The DLF Promenade and the DLF Emporio are two prominent and elite malls in Delhi
The Hub is the open area between the two malls that houses an open air restaurant and a cafe
The mall sees an elite and up market audience visiting the Hub
Objective of activity
The Hub houses an open air restaurant and a cafe which get up market audiences and youth spending time there
The objective of the activity is to engage these audiences with unique fun filled activities
To provide the elite crowd with thematic and interesting engagement and provide them with an unforgettable experience
Details of activity
Bringing the most creative artisans of Delhi on a common platform
P r o v i d i n g a u d i e n c e s w i t h a n unconventional mix of traditional and modern art, giving them a wholesome entertainment experience at the Hub
Engaging them while they are at the Hub with interesting & different activities
Various activitiesFun filled floor games like Snakes & ladders & Crazy steps
A special Kid zone with fun games & activities for kids like Magic shows, Jugglers, Puppet shows, Floor games & Soccer tricks
Interesting & engaging activities like Tarot reading, dance workshops, Poster art, stunt artists, special make up artists
A complete entertainment zone with unique activities for everybody
Kid Zone
Floor games
Puppet shows
Performances & showsMagic shows, Dance, Karaoke, stunt shows
Artisans and workshops
Graffiti wall
Bollywood art
Origami, Kirigami
& Leather art
From Tarot to Tattoos
Tarot reading
Tattoo
Hair beading
Response & Conclusion
The activity has become an on-going event due to it’s success & popularity
It has broken records during christmas with footfalls of 35, 000
The hub has also become an aspirational place for Delhi’s artisans to come and showcase their talent who look forward to it
Thank you
CASE STUDIES
Disclaimer: This case study is for informational purpose only and for any details contact:[email protected]
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