Dl deck final

social media influencer identification and analysisfor social media pros and SMBs

Problem• Identification of social media influencers is

hard• Knowing what type of content to produce that

will interest these influencers is hard• Finding specific points on which to engage

these influencers is hard• Advertising to these influencers is indirect,

expensive, time consuming, and often ineffective

Solution: PersoniFind• Simple Keyword Search Engine

• Find social media influencers on any topic instantly

• Conversational Analysis Engine• Find… Content that resonates (what excites influencers?)

• Subtopic trends (what are they talking about?)

• Publications of interest (what influences the influencers?)

• Specific relevant conversations (engage them!)

Search Discovery and Analytics

• One page of search results, one page of report

Pricing Structure

Free search access (25 results)

Market

• Social media professionals in corporate or agency teams needing discovery and analytics ($2.73 Billion by 2019)*

• SMBs looking to market via social media advertising ($17.34 Billion by 2019)**

* http://www.marketsandmarkets.com/PressReleases/social-media-analytics.asp**http://www.statista.com/statistics/276890/social-media-marketing-expenditure-in-the-united-states/

Competitors

Competitive Advantage

• Full-featured influencer platforms are expensive (Traackr starts at $50K/year), are aimed at agency market only, or focus on the influencers that have already interacted with company social media accounts (Little Bird).

• The PersoniFind platform is simple to use and priced for multiple levels of users.

• PersoniFind provides more relevant analysis than simple influence measurement like Kred and Klout.

• PersoniFind is more focused than general social analytics platforms like Sysomos, Crimson Hexagon, Salesforce.

• Competitors such as Buzzsumo and Linkdex focus more on SEO/content marketing with influencer analytics as a secondary offering.

Future Vision• Match these influencers to your current customer base

• See which influencers are loyal customers ripe to be advocates

• Track influencers across partner properties• Provide access to RTB advertising platforms to target

these influencers• Sell data gathered across all partners back into RTB

platform

About Us

• Christian Olsen - 16 years in communications, started and ran 2 agency teams in social and digital media

• Chris Seline - 16 years in big social data, founder of 2wrongs and Twicsy - VC and Angel funded search tech startups