Djingle TVoD 2.0 Solutions Overview – version 3.2 TVoD 2.0 Solutions Overview www.djingle.com/tvod Hyper-Distribution Solutions Contact : : +33 (0)9 52 055 055 : [email protected]
Dec 14, 2015
Djingle TVoD 2.0 Solutions Overview – version 3.2
TVoD 2.0 Solutions Overviewwww.djingle.com/tvod
Hyper-Distribution Solutions
Contact : : +33 (0)9 52 055 055 : [email protected]
Djingle TVoD 2.0 Solutions Overview – version 3.2
Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006)
• Djingle is a software company expert in intelligent content delivery technology and cost-killing solutions since 2002, awarded by 2 leading RnD public agencies:
• Main product: Push2Peers, the Djingle Hyper-Distribution Platform
Software suite allowing to improve content delivery over IP:• Smart and optimized delivery (speed-up, distribution costs killing, scalability
improving, predictive delivery)• Video Quality improvement, Security• eCRM enhanced capacities
• Our mission: • Helping media to face TVoD market boom and making video business models
profitable• Driving 2.0 revolution in the media world
Company profile
Awarded by OSEO and French Ministry of Research
Djingle TVoD 2.0 Solutions Overview – version 3.2
Main clients Partners
Etc.
Main references
Djingle won prestigious Travolution Award 2008 for “Widget by Air France”.
Djingle TVoD 2.0 Solutions Overview – version 3.2
Consumer Internet Traffic Growth:
• Video consumption drives Internet traffic explosion: Video on Demand, Personal TV, P2P, UGC, sharing sites, etc.
40 Exabytes/month (7 in 2007)
Video will drive 90% of the global Internet traffic in 2012
• A mass media which is also a 1-to-1, interactive and participative communication channel
• New usages & behaviors:• Video on-Demand, Television on-Demand• Social Networking, User Generated Content • Sharing, Peer to Peer
Americans and west European now spend more time on Internet than in front of a TV screen.
Video over Internet: A new world of opportunities & successes
Djingle TVoD 2.0 Solutions Overview – version 3.2
BUT Personal TV = unicast Huge distribution costsBandwidth costs + server loads: when users nb
+ Limited infrastructures
No scalability Video availability not guaranteed
Success penalty
=
Vincent Dureau, Head of TV technologies @ Google, Feb. 2007
« No web infrastructure, even not Google's one, could face video revolution »
« Nobody will be able to provide the quality of service people will expect »
Julien Coulon, Senior Executive @ Akamaï, Nov. 2008
« The Internet won’t scale for video over IP »
Limits: Success penalty and need for monetizing
Djingle TVoD 2.0 Solutions Overview – version 3.2
TVoD 2.0 solutionsFull-featured Content Delivery Platform + video widgets / players
Helping Media to face TV 2.0 and convergence challenges:
Djingle TVoD 2.0 solutions: value propositions
Hyper-Distribution
Reversing the success penalty…
• Killing distribution costs (bandwidth & server loads) up to 90% savings
• Insuring unlimited scalability
• Guaranteeing video quality and availability (HD-enabled, regardless to peaks)
• Speeding-up downloads
• Even for syndicated content
Value proposition #1
Predictive deliveryThe right content to the right user…
• Dynamic Behavior-based 1-to-1 targeting
• Boosting audience without any additional cost
• Monetizing with new generation 1-to-1 Advertising
• Enhancing user experience and loyalty
• Adding new services (podcasting, alerting, offline playback, dynamic EPG, recommendation engine…)
• Improving users Database knowledge
• Allowing direct C-to-C distribution to enter the 2.0 world
Value proposition #2
Djingle TVoD 2.0 Solutions Overview – version 3.2
WITH Djingle
The Hyper-Distribution platform Push2Peers
Djingle TVoD 2.0 Solutions Overview – version 3.2
• Killing bandwidth costs: You only pay the bandwidth consumed from your server or CDN.
Each Peer providing its own resources does not cost a cent!
From 50 to more than 90% of bandwidth costs saved
• Reducing server loads:
Your server or CDN streams less content than before
• Improving scalability:
The more users you have, the more seeds are available to serve the content. The scalability is theoretically unlimited
• Distribution under central control:
• Delivery parameters monitored in real-time in order to improve distribution efficiency and insure availability
Peaks smoothing Zapping time improved (canceled), No (re)buffering
• Security (Double DRM approach)
Push2Peers: How Djingle inverts the success penalty and monitores delivery
Djingle TVoD 2.0 Solutions Overview – version 3.2
Djingle implements Push2Peers within your own client application (website, Flash application or any other kind of client application)
BUSINESS CASE: Djingle provides Canal Plus with Push2Peers SDK allowing them to fully integrate Hyper-Distribution features within their own existing widget.
OR
Djingle provides you with Push2Desk, its powerful desktop widget technology.
Djingle is an expert in widgets / desktop alerts / desktop media players / fullscreen media players development.
Enhanced user interfaces Push2Desk
Djingle TVoD 2.0 Solutions Overview – version 3.2
Push of relevant contents (behavior-based targeting)
Video alerts, widget Behavior tracking, analysis
and user's profile auto-update
Push of more and more relevant contents
+ Smart spreading management regarding content’s instant popularity
Push of targeted video ads
Push of relevant contents (behavior-based targeting)
Video alerts, widget Behavior tracking, analysis
and user's profile auto-update
Push of more and more relevant contents
+ Smart spreading management regarding content’s instant popularity
Push of targeted video ads
The right content to the right user at the right time…
Targeted push and predictive delivery Push2One
BUSINESS CASE: Tiscali Player
•Views x14 in only 3 months
•Videos penetration:
73%
Djingle TVoD 2.0 Solutions Overview – version 3.2
• Formats :•Today: pre-roll / post-roll
•Time has come for:• Interactive Overlay Vidéo• TV-like advertising• Cross-selling & Product placement• Gadgets...
• Push2One allows a Dynamic Behavior-based Targeting:
Push2One: New advertising usages... toward a TV CPM
• Advertising 2.0 :• Choose et rate the ad
•Emergence of contextual interactive advertising / users manipulate ads they are watching
See more advertising features in appendix
Hulu.com
CPM reaches TV advertising rates: $250 and even $400
• The most relevant ad (related to end-user’s dynamic profile) is automatically inserted in the content watched by the end-user
• Offline advertising is handled• Of course, capping applies
Advertising becomes One-to-One
Djingle TVoD 2.0 Solutions Overview – version 3.2
Efficient metrics and ROI reporting
ROI measure and control
Djingle TVoD 2.0 Solutions Overview – version 3.2
Djingle TVoD 2.0 solution dramatically increases ROI by:1.Optimizing distribution and freeing your infrastructure
• Terrific cost-killing (up to 90 % savings on bandwidth costs and server load)
• Enabling "streaming-like" progressive P2P• Improving scalability Making Internet the best infrastructure for
tomorrow's TV
2.Improving and guaranteeing video quality (DVD, HD) as well as availability regardless to peaks or network failures
3. Insuring content safety (multiple DRM protection)
4. Adding e-marketing power:1.Predictive delivery: 1-to-1 targeted delivery, behavior real-time
tracking, users profile dynamic update2. Enhanced user experience and brand universe: branded
environment, desktop widgets and alerts, cross- and up-selling agent, etc.)
3. Content monetizing (cutting-edge solutions for digital advertising)
The only platform on the market to combine Hyper-Distribution and marketing power.
Comprehensive, interoperable and evolutive platform + Easy to integrate on any CMS / CRM system
Djingle Key benefits
Djingle TVoD 2.0 Solutions Overview – version 3.2
Régis Cazanave
: +33 (0)9 52 055 055
www.djingle.com/tvod
Contact
Djingle TVoD 2.0 Solutions Overview – version 3.2
TVoD 2.0 sample screenshots
Djingle TVoD 2.0 Solutions Overview – version 3.2
TVoD 2.0 sample: InVideo messaging in embedded video player
InVideo messaging in this fullscreen embedded video player
Djingle TVoD 2.0 Solutions Overview – version 3.2
TVoD 2.0 sample: The player pops up into a full-featured desktop widget
Djingle TVoD 2.0 Solutions Overview – version 3.2
Semi-transparent permanent mode and mini video player for alerting purpose
TVoD 2.0 sample: Permanent mode and video alerts
Djingle TVoD 2.0 Solutions Overview – version 3.2
The Djingle platform handles direct-live diffusion.
Live management in a permanent desktop widget
TVoD 2.0 sample: Permanent live player
Djingle TVoD 2.0 Solutions Overview – version 3.2
Multimedia Player incl. overlay gadgets and advertising
TVoD 2.0 sample: Full-featured desktop media player
Djingle TVoD 2.0 Solutions Overview – version 3.2
High video quality allows to enter the fullscreen & overlays world!
High definition Video / Fullscreen
Viral marketingDirect connection with other usersSocial Networking, C-to-C
Premium contentSocial Shopping
Hypervideo AdsMonetizing content
TVoD 2.0 sample: Fullscreen video & overlay
Djingle TVoD 2.0 Solutions Overview – version 3.2
TVoD 2.0 sample: Syndicate content while preserving Djingle benefits
Embedded contents benefit from same Djingle optimizations.
Djingle TVoD 2.0 Solutions Overview – version 3.2
TVoD 2.0 sample: Any kind of content
Djingle optimizes distribution for all kind of digital assets: video, Flash, PDF, software, games, etc.
Djingle TVoD 2.0 Solutions Overview – version 3.2
Fullscreen screen-saver displaying a playlist, for instance
TVoD 2.0 sample: Screen-saver mode
Djingle TVoD 2.0 Solutions Overview – version 3.2
?
Sponsorship
Hypervideo Brand placement
Interactive minisites push
TVoD 2.0 sample: Digital advertising 1/2
Djingle TVoD 2.0 Solutions Overview – version 3.2
Billboard
Skin design
Alerting
Interactive Ad
TVoD 2.0 sample: Digital advertising 2/2
Djingle TVoD 2.0 Solutions Overview – version 3.2
Other appendices
Djingle TVoD 2.0 Solutions Overview – version 3.2
Push2Peers = Hyper-Distribution platform / reverses the success penalty
Push2Desk = Multimedia Desktop Widget technology
Push2One = Smart CRM engine (behavior tracking and analysis, allows Predictive Delivery)
Push2Friends = Direct Consumer-to-Consumer delivery tool
+ business-related modules: For Media:
• Smart video AdServer• Dynamic EPG
For VoD players:• ClearingHouse: Tool providing instant royalty fees to rights-
owners• Automated Encoding & Publishing Chain• Online Catalog & payment functionalities
For UGC websites:• Up2Push: Optimized uploader
Etc.
TVoD 2.0 solution features
Djingle TVoD 2.0 Solutions Overview – version 3.2
GOAL: YOUR TVoD 2.0 PLATFORM
Our expertise for your TVoD project > Which strategic choices shall I take to propose a profitable and user-friendy (T)VoD offer?
Support on the implementation of strategy and functional needsCommercial offer, SWOT, consulting on customer packaging, graphic identity, ergonomics
Audit / architecture diagnostic Project management (functional specifications, ...)
Our knowledge at the service of your TVoD platform > Which technological solution shall I implement to answer my strategy?
Working control procedure (Technical specifications, implementation) Pilote / Bêta test phasis if need be Tests plan and control indicators Driving of Marketing and Technical teams, change management
Our expertise to drive your performance> Which lesson can I take from my experience in order to optimize my (T)VoD offer?
Project management Driving of improvement framework
Djingle: Technical consulting and engineering
Djingle TVoD 2.0 Solutions Overview – version 3.2
Web, Email, File transfer
0
2,000,000
4,000,000
6,000,000
8,000,000
2005 2006 2007 2008 2009 2010 2011
TB
/mon
th
Internet Video to TVInternet Video to PCVoIPVideo CommunicationsInternet Gaming
P2P
The success penalty: An inconvenient truth
Vincent Dureau, Head of TV technologies @ Google, Feb. 2007
« No web infrastructure, even not Google's one, could face video revolution »
« Nobody will be able to provide the quality of service people will expect »
Julien Coulon, Senior Executive @ Akamaï, Nov. 2008
« The Internet won’t scale for video over IP »
Djingle TVoD 2.0 Solutions Overview – version 3.2
Stakes and issues: the Success PenaltyCosts
Audience
Audience
Availability
Server Loads
OK
KO
Success penalty
=
Video to millions:
Impossible
Djingle TVoD 2.0 Solutions Overview – version 3.2
Djingle’s Hyper-Distribution solution kills distribution costs
• Cost killing: up to 90 % savings on bandwidth costs and server load• Speeding up transferts• Improving and guaranteeing video quality (DVD, HD) and availability
(even in case of peaks)• Insuring unlimited scalability• Enabling "streaming-like" progressive P2P Djingle kills distribution costs and guarantees the QoS Djingle reverses the Success Penalty
Costs
Audience
Audience
Availability
Server Loads
OK
HD to millions:Enabled and guaranteed HOW DOES IT WORK
Djingle TVoD 2.0 Solutions Overview – version 3.2
Djingle’s Predictive Delivery develops audiences and revenues
The right content to the right user:
• Behavior-based tracking and analysis• Predictive delivery: pre-delivering relevant content to dynamically
qualified users
Dynamic recommendation Up-trafficking, increasing video consumption
+ One-to-One Advertising
Views / user
Djingle increases nb of views Revenues growth Djingle enables One-to-One Advertising Revenues
growth Djingle improves user experience Loyalty Revenues
growth
Revenues (ARPU)
Total
Ads
Premium content
HOW DOES IT WORK
Djingle TVoD 2.0 Solutions Overview – version 3.2
IPTV: huge opportunities for embedded Djingle
Since early 2009, Djingle works to provide its platform on a range of devices, coming from mobile phones to Set-Top Boxes.
First achievements
• 1st customer: MyVBox (VoD on TV offer)
• Key partnerships:
“Despite the growing popularity of viewing TV content online, 94% of adults prefer to watch on traditional TVs.“ (Source: Nielsen, 2009)
Djingle TVoD 2.0 Solutions Overview – version 3.2
Widget: word invented in 1920, and then popularised by IBM in the 70's. Means "user-interface component".
55% of US e-merchants want to create their widgets.Src: Shop.org - “State of Retailing Online”, 2008
Widgets used by 177M people every month (21% of global Internet audience).Src: comScore, avril 2007
Because they use targeted 1-to-1 push
Because they allow you to be present on your consumer’s desktop,
Because they are usefull for end-users,
Widgets are the best way to improve users’ loyalty within your brand universe.
Churn rate: 1.9% / Active users: 84%ROI: within 2 monthsSrc: Djingle
Widgets: An identifying communication channel
Djingle TVoD 2.0 Solutions Overview – version 3.2
TVoD 2.0: Focus on Community features
Djingle TVoD 2.0 Solutions Overview – version 3.2
Secured Back-Office tool, with different access levels
Simple publishing process through the Back-Office interface or directly from your existing CMS through standard APIs
A very easy-to-use and efficient tool
Back-Office tool screenshots