KEYS TO SUCCESS ON SOCIAL MEDIA
KEYS TO SUCCESS ONSOCIAL MEDIA
WHY ARE YOU ONSOCIAL MEDIA?
SOCIAL MEDIA CAN BE A WASTE OF TIME IFYOU DON'T HAVE A STRATEGY. HOWEVER, ITCAN BE A MAJOR KEY TO YOUR BUSINESS
SUCCESS IF YOU INVEST THE TIME. WHAT'SYOUR END GAME? START WITH THE "WHY".
SINGLE MOST IMPORTANT QUESTION.
DON'T THINK LIKEA MARKETER
THINK LIKE A CUSTOMER. MARKETERS AREBAD AT MARKETING. THEY BELIEVE THEY KNOW
HOW TO SPEAK TO CUSTOMERS ON SOCIALMEDIA YET THEY DON'T USE IT THEMSELVES.
PUT YOURSELF IN YOUR AUDIENCE SHOES ANDASK "WOULD I BUY FROM THIS BRAND?"
B2B AND B2C ARE THE SAME
EVERYONE ON SOCIAL MEDIA IS A POTENTIALCUSTOMER. HOWEVER, ARE YOU SPEAKING TO
YOUR TARGET AUDIENCE?
IDENTIFY WHOYOU'RE
TRYING TOREACH
AUDIT YOURSELF. WHO'S YOURTARGET CUSTOMER? WHAT
MAKES THEM TICK, HOW OLD ARETHEY, WHAT INTERESTS DO THEYHAVE, AND WHAT PLATFORMS DO
THEY USE?
YOU CAN'T BEEVERYWHERE AT ONCE
CHOOSE 1-2 CHANNELS WHERE YOUCAN GET THE HIGHEST REACH. USETHEM COMPLIMENTARY TO EACH
OTHER FOR CROSS PROMOTION. YOUCAN'T BE EVERYWHERE AND STAY
EFFECTIVE. GET REALLY GOOD AT A FEWCHANNELS AND CRUSH THEM.
CREATERELEVANTCONTENT
DON'T ALWAYS BE THINKING ABOUTPROMOTION. THINK ABOUT VALUE. HOW CAN
YOU ADD VALUE TO THEIR LIVES. IS ITTHROUGH EDUCATION, TIPS AND TRICKS,RESOURCES AROUND YOUR SERVICE AND
PRODUCT. ASK THEM: WHAT DO YOU WANT TOHEAR FROM US ABOUT?
BE INTENTIONALWITH YOURCONTENT
SOCIAL MEDIA IS LIKE THE ATLANTIC, INDIAN, ANDPACIFIC OCEAN COMBINED. CONTENT GETS LOST INA GIANT OCEAN AND ALL YOU ARE IS A SAILOR INCHOPPY SEA. DON'T POST JUST FOR THE SAKE OF
POSTING SHIT. BE INTENTIONAL WITH YOURCONTENT. YOUR AUDIENCE WILL KNOW.
COMMUNITYIS KING
BUILD A LOYAL COMMUNITY OFFOLLOWERS, MAJOR KEY. DON'T SELL
THEM SHIT, INSTEAD GET THEM TOSELL FOR YOU AS ADVOCATES.
SOCIAL MEDIANEVER SLEEPS
RESPOND TO TWEETS IN A TIMELYMANNER. WHAT'S THE POINT OF BEINGON SOCIAL MEDIA IF YOU AREN'T GOING
TO REPLY TO INBOUND TRAFFIC?
MAJOR KEYALERT
THE KEYWORD IN SOCIAL MEDIA IS"SOCIAL" SO SOCIALIZE! TALK TO YOUR
AUDIENCE, MAKE CONVERSATION,BUILD RELATIONSHIPS.
ALL I DO ISWIN
ANALYZE YOUR DATA. UNDERSTAND WHATPERFORMS WELL AND CONTINUE CREATING
FOR YOUR COMMUNITY. IF YOU AREN'TGROWING THEN YOU AREN'T GIVING YOUR
COMMUNITY WHAT THEY WANT.
"MEN LIE, WOMEN LIE,NUMBERS DON'T"
JAY Z
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