DIY Social media

SOCIAL MEDIA

DIYBerlin, November 2014

My name is Cristina, without the H.I am a project manager at Asquera, we do software and organise courses, meetups and conferences.

Follow me at @crissantamarina

HOLA, CIAO, HALLO, HI

Who are you?

What is social media?

Social media is using mass means of communication

to intentionally communicate with a large audience.

RULE #1Focus on Goals,

not tools

PART 1

GOALS

ACTIVITY

What do you expect to achieve

using social media?

S - pecific

M - easurable

A - ttainable

R - elevant

T - ime-based

AWARENESS

We are out here

NEWS

You wont believe it

ACTIVITY

Dear diary, in the last two months...

BRANDING

The good, the bad

and the ugly

ACTIVITY

What do these brands bring to your mind?

Nike, Dove, Ferrari

SALES

Join, buy, change

ACTIVITY

What calls to action could you use to sell?

SUPPORT

How can I help?

NETWORKING

Keep in touch!

PART 2

TOOLS

WEBSITE

AboutBuy

Contact

WhitespaceKeywords

Call to ActionInternal links

BLOG

NewsTeam

OpinionsCollections

TitleUtility

Images

FACEBOOK

News, content, images, video...

Profilesvs

pages

https://www.facebook.com/pages/carlier-gebauer/170231019692160

TWITTER

# Hashtags@ handles

RT, MTDM

FFcc

choose your name wisely!

@cobot@usecobot@cobot_me@mycobot@cobotapp

hashtags

#coworking#co-working*#ec14#anniesmove#thingsdeveloperssay#thisisaterriblybadideaforahashtag

PINTEREST

Fashion, art, graphic design…

Use boards to do marketing

Add links to your products and services

Use hashtags

PART 2

STRATEGY

TARGET

Who do you want to reach?

ACTIVITY

Who is your buyer persona?

MariaWoman, 35 years oldDiagnosed patient with food intolerance

Maria is lactose intolerant. She has removed lactose of her diet and is interested in knowing how other people are replacing milk.

She is confused about the contradictory information she finds on the internet, and knows no one with the same problem in her city.

Maria is looking for a place to meet other people with her same food limitations to exchange advice and recipes.

“Since I joined Feelgut I have had the opportunity to meet other people that has the same intolerance I suffer. Some of my feelguts are very active at researching and staying up to date what has helped me find better recipes. I eat better and feel better now!”

ACTIVITY

What is interesting for your buyer persona?

MariaWoman, 35 years oldDiagnosed patient with food intolerance

Other people with lactose intoleranceMilk substitution ideasWhat to do if I ingest milk accidentally?Books about lactose intoleranceInformation about possible curesStories of people that succeeded adapting to new diet

VOICE

Be genuineBe approachableH-U-M-O-U-R

ACTIVITY

What is your voice?

SCHEDULE

15m a day keep your followers from going away

yes, you need an editorial calendar

don’t(worry, you won’t)

repeat yourself

PART 4

VITAMINS

https://www.canva.com/http://www.gettyimages.de/https://infogr.am/https://www.flickr.com/creativecommons/https://bufferapp.com/

EPILOGUEThanks to Social Media

I got jobs

I sold more, and better

I got free tickets for conferences

I made friends

I found answers to my questions

I hope you found this useful and I

hope Social Media is good for

you too

Reach me at [email protected]

if you wantMORE

THANK YOU