DIY porcelain-Business plan

Business Plan of DIY Porcelain Shop

Business Plan of DIY Porcelain Shop

Group B7:Meng Yuan

Zhang JiZhao Lin

Tao CongWang Shuo

2010-02-27

CONTENTS

INTRODUCTION

COMPANY DESCRIPTION

PRODUCT&SERVICE

MARKET ANALYSE

FINANCIAL PLAN

CONCLUSION

ORGANIZATIONAL PLAN

Introduction

• Porcelain has a long –standing history since BC16th century

• Porcelain and pottery are quite different

• Porcelain has many uses

• The luxury and precious artifact

Company Description

China-china

• Company name :China-china

• Short term objective: break-even in 2 year Long term objective: the most successful

and unique porcelain shop in Ireland

•Mission Statement: Elegant but not expensive, spread China culture ,focus on participation

Product & Service

• Teaching customers make porcelain and pottery• Stitching broken porcelain • Customized porcelain and pottery• Providing different porcelain and pottery holders

• Sourcing : 60Euro to 80Euro each ton of importing porcelain clay-Kaolin from UK

Organizational Plan

China-china

• Ownership: private company 5 people: 51%, 15%, 13%, 11%,10%

• Opening Hours:

Organizational Plan

Management

• b

•a

Target Market

Market Analysis

• The people who really appreciate porcelain and collection• People buy porcelains as gifts • People have strong personality and innovation ability • The students who study artist and design

Main Competitors

• DIY handicraft shop: DIY candle shop, DIY soap shop etc

• Porcelains selling company

Market Analysis

Market shares

• Porcelains occupy an increasing market share in artwork industries.

• 32% in EU, 37% in US.

Financial Plan

Main Costs & Expenses

• Materials： Porcelain clay• Equipments for baking and shaping porcelains

• Rent • Electric• License• Marketing• Maintenance • Staff

Conclusion

• Lower cost, less risk

• Key to business: marketing, location, price

•Increasing market demand, potential market is large

•Materials can be recycled. Not damaging environment

• Low Investment: 70,000Euro

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