Mar 23, 2016
VOICEOne of the UK’s leading music and lifestyle websites, DIY is
the nexus of all things fresh and cutting edge in and around
the world of independent and alternative culture. Serving
a combined audience of innovators and early adopters over
the last decade, DIY’s heritage as purveyors of emerging acts
and breakthrough trends, coupled with its front-line
approach and revered editorial style makes them the voice to
listen to. Not only featuring the fi nest in indie music, DIY
Magazine refl ects our readers’ lifestyle tastes with
editorial on gadgets, fashion, sport and fi lm.
“A great mix of humour and pop culture that has become the envy of the Internet” BT Digital Music Awards
Age
Sex Male : 70% Female : 30%
READERSTh e DIY faithful are passionate about music, fi lm, gaming
and fashion. Eager to discover the next big thing and tell
their friends, our readers actively shape the future of
popular culture.
With a core demographic aged between 18 and 25, DIY
readers are happy to put their money where their collective
mouth is. Tech savvy and vocal about their passions they
spend their time at gigs, on social networks, blogging and
investing in new trends and bands.
DIY talks with its readers - not to them.
“DIY is, amongst other things, an online magazine, TV channel and record label. Spending the last eight years buried in the murky underbelly of the UK music scene it has built up a reputation for spotting some of the best new acts before they’ve appeared on mainstream radars.” Hinterland Festival
18-24 25-28other
: 65%: 25%: 10%
READER PROFILE86% purchase clothing & accessories every month
56% spend 3 hours online per day
80% spend more than £25 downloading music from the net every month
95% use the Internet
83% own a video game console
91% go to a bar or club at least once a week
87% purchase alcohol every week
62% do not buy print media
70% eat out at least once a week
*Source: survey of existing audience, sample size 1,000.
DISTRIBUTIONDIY will deliver an audited monthly print-run of 40,000
magazines* into the hands of the core readership
demgraphic. From Spring 2011, DIY’s high visibility launch
will focus on university and college networks and at targeted
independent outlets and fl agship stores. **
* Circulation audited by the Audit Burea of Circulation
**Available on request
TESTIMONIALS“DIY is one of the sites I’m always sure to check day in, day out. I’ve lost count of the number of great bands I’ve discovered through them.” Adrian Read - Head of Press, Darling
“DIY has build a strong reputation as a brand amongst advertisers. As a website DIY has established itself as a core portal for indie/rock music campaigns and live event advertisers, with almost continuous use by indie and major labels. It has also built up a good performance record for associated lifestyle products such as O2, Absolut Vodka, Budweiser,and the COI. DIY Magazine will add a further dimension to the fully integrated package.” Lawrence Cooke - Commercial Director, Sonic
“RWD is now ABC audited with a monthly circulation of 80,000 copies, and we believe that DIY can also become a major title given its online credentials. ABC’s are declining but RWD is without doubt the leading contemporary youth lifestyle publication and we can do the same for DIY, in the Indie market.” Nigel Wells - CEO, RWD
Mechanical DataAll artwork should be supplied to DIY specifi cations by the
stated deadlines. Advertisements not supplied on this basis
will be liable for any production or design charges incurred.
All artwork should be saved at 300 DPI, CMYK colour as
TIFF or EPS fi les and should be supplied on CD with a
hard copy for proofi ng purposes. Alternatively artwork can be
emailed as PDF or a high quality JPEG. Only written cancel-
lations will be accepted three weeks prior to publication date.
Send artwork to:
email: [email protected]
post: Attn: Design Dept.
DIY Magazine
W107 Holywell Centre
1 Phipp Street
London, EC2A 4PS
Sizestype
trim (landscape)
bleed
type
trim (portrait)
bleed
half page (landscape)
half page (portrait)
quarter (portrait)
eighth (landscape)
w 287 x h 200mm
w 297 x h 210mm
w 303 x h 216mm
w 138.5 x h 200mm
w 148.5 x h 210mm
w 154.5 x h 216mm
w 139 x h 99mm
w 68 x h 200mm
w 68 x h 99mm
w 68 x h 49mm
DPS:
FULL PAGE:
AREAS:
For double page artwork, please supply with a 5mm repeat to
take account of the gutter.
PRODUCTION
RATE CARD Front cover + editorial support
Outside back cover
Inside front cover
Inside back cover
First right hand page
Double page spead (DPS)
Full page (front half)
Full page (ROP)
Half page (landscape/ portrait)
Quarter page (portrait)
Eighth page (landscape)
(All prices exclude VAT)
POA
£3,780
£4,500
£3,420
£3,240
£4,095
£2,385
£2,138
£1,440
£765
£450
Prices
For further info please contact Paul Le Fevre
[email protected] / +44 (0)20 3176 4218
ONLINEWith 400,000 monthly unique users and over four million
page impressions in 2010, DIY is among the most revered
and fastest growing sites in the UK. Created by a dedicated
team of writers from across Europe, America, UK and
beyond, the site features upfront content, breaking news,
interviews, features and exclusive video content. Catering to
an ever-expanding readership, the site also boasts focused
sections dedicated to fi lm and gaming.
In addition the 30,000 subscribers are sent a daily email, the
content of which is syndicated across DIY’s twitter,
Facebook and Tumblr, as well as the sites’ own iPhone app
that features music from DIY’s own record label.
Together DIY’s online and offl ine entities off er advertisers
an integrated platform with extensive reach across multiple
media. Formats include high-impact site takeovers, content
placement, digital banners and video pre-roll.
For further info please contact Lawrence
[email protected] / +44 (0)20 7613 0555
thisisfakediy.co.uk
Standard ad format 728x90
Standard ad format 300x250
Video pre roll
Homepage takeovers
Sponsorship site and channel
Masthead Rebrand
Microsite Build
Advertorials
Database mailouts
High impact takeover including roadblocking
from £13 cpm
from £15 cpm
from £25 cpm
from £2,000 / week
POA
POA
POA
POA
POA
POA(All prices exclude VAT)
Prices