Divya Bhaskar Som Lalit

A

Marketing Report

On “ DIVYA BHASKAR “

Submitted to:-B. W. T. I.

BUSINESS ADMINISTRATIONH.K. Campus, Ahmedabad.

(2006-2007)

0

Submitted by:- PATEL RITESH D.

S.Y.B.B.A. “B”ROLL NO-2086.

PREFACE

There has been advancement in Science and technology during the last few decades particularly in the fields of electronic computer, Science and safelite communication and with the evidence of the 21st century. Looking large on the horizon of the high education. Prospect in indict there fare appropriate in changing patent of social. Environment to be encourages

As, today’s age is an age of management. Management is the backbone of any organization management is the critical factor, which determines the success and future of a business unit. Management has become an important part of each and every organization. It is and omni present activity. It is an activity for human beings by human beings and of human being without and proper management managerial knowledge and skills not even as single unit can function properly. The real success of management lies in applying the professional management techniques in all managerial activities.

To survive in the highly competitive scenario, practical studies are gaining much more importance as compared to theoretical knowledge.

The infill aim or objective or purpose of our visit to ‘ Divya Bhaskar’ was to get about industrial management and develop a positive attitude towards business environment.

A company staff member give us very important information, with this information, literates other books, prepared the project report. Being a professional course B.B.A (Bachelor of business Administration) consist of both the aspect of studies.

I have prepared this report, which contains all the details, each department. I have studied in detail the various processes & operations taking place into his unit. General information about the unit is also included. I have tried my best to present a project based on this visit.

1

AHMEDABAD By,

DATE OF SUBMITED RITESH PATEL

ACKNOWLEDGEMENT

This project is the result of combine efforts of several contributions I would like to thank our director Shilpa Trivedi, who arranges this industrial visit. I would like to extend our sincere gratitude to our project a greate success.

I would also thank to Prof. Bhaumik Nayak for helping me in this project.

I thankful to the staff, workers officers, of Divya Bhaskar for helping us in preparing this report .

last, but not least I am also very much thankful to my parents, friends who have given a support in making this project.

2

EXECUTIVE SUMMARY

Language use in this report is quite simple as well as the content of a report is return in such that even can also ge enough of the knowledge. This report can be utilized by other management student to get an idea about ‘Divya bhaskar’

In this report all the Divya Bhaskar’s information are given in this report the all product information are given in ch-4 and the price aspects is given in ch-6, Company’s marketing techniques is given in ch-10, all the suggestion and recommendation are given in ch-11 in this report all the marketing and companies human Resource information are prepaid in this report.

This entire report is based on industrial visit and information by the management of Divya Bhaskar and have try to give enough justification to the report on our heart But as such we are the management Student and not the report of the field chances of error management be this.

3

BRIEF TABLE OF CONTENTS

Title Page ICertificate IIPreface IIIAcknowledgement IVExecutive Summary V

INDEX:

Ch. 1 - Introduction about the Company 8Ch. 2 - Marketing Environment Studies 17Ch. 3 - Marketing Departments Studies 20Ch. 4 - Product information 23Ch. 5 - Distribution Network 43Ch. 6 - Price Aspects 45Ch. 7 - Promotion 49Ch. 8 - Management information system 63Ch. 9 - International market 68Ch. 10 - Future plants of the company 71Ch. 11 - Analysis of Companies Marketing techniques 73Ch. 12 - Achievement 85 Ch. 13 - Suggestions & Recommendation 86

Conclusion 87Bibliography 88

4

TABLE OF CONTENT

CHAPTER :-1 INTRODUCTION ABOUT THE COMAPANY

1.1 Name of the organization. 101.2 Address of the organization 101.3 Form of the organization 101.4 Name of the promoters & Existing Managing Persons 121.5 Size of the industry 131.6 History of the Organization 13

CHAPTER:-2 MARKETING ENVIRONMENT STUDIES

2.1 Economic Environments 172.2 Technological Environments 182.3 Political Environments 182.4 Cultural Environments 19

CHAPTER :-3 MARKETING DEPARTMENTS STUDIES

3.1 Marketing Departments Studies 203.2 Authority & Responsibility Allocation to the Marketing Department 213.3 Classification of the activities of the different managers. 22

CHAPTER :-4 PRODUCT INFORMATIN

4.1 Different Product that Company Manufacture 234.2 Different Brand Name 234.3 Variety & Features 234.4 Quality 354.5 Size 354.6 Packaging 36

5

4.7 Services 374.8 Service Agreement 38

CHAPTER :- 5 DISTRIBUTION NETWORK

5.1 Types Of distribution Channel company is using 435.2 Coverage of the market 435.3 Details about national as well as international market 435.4 Mode of Transportation 445.5 Detail of Intermediarie 44

CHAPTER :- 6 PRICE ASPECTS

6.1 Method company is using for setting the price 456.2 Mode of Selling ( Credit/Cash/Installment/Hire purchase ) 476.3 Discounts 486.4 Credit Terms & Periods 48

CHAPTER :- 7 PROMOTION

7.1 Advertising 49 Use of Media 50 Advertising Messages 52 Advertising Budget ( % of sales ) 54 Advertising Theme 55 Advertising Tone 55

7.2 Personal Selling 56 Problems & Complication 57 Advantage 57 Motivation of Sales people 58

7.3 Sales Promotion 58 Techniques 59 Reasons for Sales promotion 61

6

7.4 Public Relation 61 Methods for it 62 Difficulties in it 62

CHAPTER :- 8 MANAGEMENT INFORMATION SYSTEM

Marketing Research & Objectives 64 Procedure for marketing Research 65

CHAPTER:- 9 INTERNATIONAL MARKET

Name of the countries in which company sells its products 68 Brand name for the international market 68 Methods of entering into the global market 68 Problems that company is facing in the global market 69

CHAPTER :- 10 FUTURE PLANTS OF THE COMPANY

For Product 71 For Market 71 For Marketing Mix 71

CHAPTER :- 11 ANALYSIS OF COMPANIES MARKETING TECHNIQUES

SWOT Analysis 73 Portfolio Analysis 75 Marketing Strategy 77 Market Segmentation and Targeting Strategy Analysis 78 Marketing Mix Strategy Analysis 79 Competition Analysis 80 Relative Market Strength Analysis 81 Competitive Techniques Analysis 84

7

CHAPTER :-12 ACHIVEMENTCHAPTER :- 13 SUGGESTIONS & RECOMMENDATION

Conclusion 87Bibliography 88

Ch.1 Introduction about the company

Ground Break 14th Dec, 2002

Publication

8

Totally Operational as on 21st June 2003. In 189 days one mission was completed. On the first day publishing we have broken all the records 21st June at morning Bhaskar Group has progressed by creating this event of introducing new Gujarati News paper in to the history of Newspaper. It has introduced its publication through of 4.76 Lacs of copies to its readers and this way the publication was started the one of most important thing to be noted is that right from the beginning of purchasing land to the end of building a huge office it has completed only 189 days.

In last seven years Bhaskar was started 12 Aavruti publication on level help of different Aavruti. It is a big challenge for Bhaskar group to give the training to the selecting as per the their style. These challenges have to complete with best planning. It give the 15 days training to the team by inviting well known challenger and management trainer of the country. The result of this all the study is that the reach the Gujarati newspaper publishes on the earth of Gujarat to the hand of Gujarat people.

From the first day, Divya Bhaskar has using new technology in publication department and published total 14 supplementary in a week with 16 pages new paper everyday. The most attractive thing of their production setup. They are export foreign which are printing colored back to back. This machine can print 6 lacs copies in a day. There are three binding machine for magazine binding. They are facilities for electricity 1000 KVA capacity Dg-Set.

Publicity & Serve

High-take Production Set

9

Ahmedabad is city from well known cities of India-Bhaskar Group make mission for take the message to the people of Ahmedabad. The media of message is hoarding from different different places of the city. The first message on the hoarding was “ Have Ahmedabad ma Chalse Tamari Marzi” To start the discussion amount people about this message someone said that this is start new T.V. Channel. Than second message was on the hoarding “ Batavo Tamari Marazi, Tamari Marazi Janava Avi Rahyo Chhe Bhaskar”.

In Ahmedabad “Divya Bhaskar’s” prodution set up is in the India. Best newspaper file in which the production setup total 30 thousand square foot & 25 foot’s mission now put the which type machine’s capacity at in one hour 45 thousand copies are printed. Two news lines with 45 machines 3 orient super printing machine. This 5 types of machinery can printed in 3.50 hours 5 lacs copies And production setup included four high speed plat exposes which can every day prepared more than 225 plat and with this above established online Inegsalter which give capable of is everyday magazine and 32 colored pages output.

A. Name of the organization “Divya Bhaskar”

B. Address of the Organization

280, Sarkhej – Gandhinagar Highway,Near YMCA CLUB,AHMEDABAD – 380057.PHONE – ( 079 ) 2810 9500FAX – ( 079 ) 8109501 /02/03

E-mail Contact @ maildivyabhaskar.co.in

Corporate Office

Dainik Bhaskar,6, Dwarka Sadan,Press Complex,Bhopal,M.P (India)Pin-462016Phone- (+91-755-2551601, 602103)Fax – (+91-755-5270333)

C. Form of the organisation

Divya Bhaskar is a sole proprietary form of the organization.

ADVANTAGE OF SOLE PROPRITORSHIP

1) Ease of formation and disoultion

As has been painted out no legal formalities are necessary for setting to the business organization. Any person enjoying the capacity to contract can set up such an organization.

10

Dissolution, termination or sale of the business is equally simple in the case of a sole – proprietorship. There are no legal Personalities in this regard and all that the businessman has to arrange for is the satisfaction of creditors claims.

2) Direct Motivation

The direct relationship between effort and reward serves as a powerful incentives to the proprietor to manage the concern efficiently.

3) Promptness in Decision – making

promptness in decision making is another advantage of this form. This make for quicker decisions by which he can take advantage of the opportunities of gain arising from time to time.

4) Flexibility in Management

If any change in business is called for, he does not have to consult any one and therefore, he will be able to make the change without delay.

5) Secrecy

Secrecy can be maintained about business matters and therefore the proprietor will be able to take full advantage of any new ideas that occur to him.

DISADVANTAGES OF SOLE PROPRETORSHIP

1) Limited finances

The individual propritor suffers from the limitation of financial resources. He can depend only on his own sawings, and neither safe not easy for him to borrow much money from bank or ther financial institution.

2) Limited Managerial Skill

The managerial ability of the owner is unlimited modern business is full of complications specially due to the ever changing nature of market and the various laws that are being enacted.

11

3) Unlimited liability

The liability of the owner is unlimited. Not only the assets of the business but also his private assets will be used to pay off the firm’s debts, unlimited liability also discourage the expansion of the business.

4) Uncertainty of duration

The proprietary business comes to an end if anything happens to the proprietor if the business is rendering useful service to the society the closure of such a business will be a social loss.

D. Name of promoters & exiting managing personsThe Divya Bhaskar is big sale proprietor company has many people in

management group including editors, reporters, advisor, executive and other professionals to help Divya Bhaskar to achieve its goal. In existing management group as below.

Board of Directors

ChairmanShri Ramesh Charndra Agrawal

Managing DirectorShri Sudhir Agrawal

DirectorShri Powan Agrawal

DirectorShri Girish Agrawal

Vice PresidentShri Harish Bhatia

Advertising ManagerShri Salil Sharma

Event Marketing ManagerShri Vishal Sharma

Up Country Manager

12

Shri Pankaj Nayer

Bakers

Indore Bank, Indore.

E . Size of the industry

Divya Bhaskar Company is large scale industry. The industries where the capital requirement to start an industrial unit is enormous and wage labor laws are applicable it is known as large scale industry, Divya Bhaskar industry Co-operative limited has also invested a huge amount to start different unit in different stats it also follow this labour laws given under

ADVANTAGE OF THE LARGE SCALE INDUSTRY

Despite their importance in the economy of India large-scale industries are able to contribute their mite towards the development of its economy as desired. This is because they are confronted with a number of advantages in the conduct their operations. Some of the important advantages are discussed below.

1. Row materials

A vast majority of the large scale industries is that the supply of at reasonable price. The LSI unit use important raw materials. Such availability of raw materials adversely affects the capacity utilization, product quality & costs.

2. Adequacy of Finance

The credit provided by various institutional agencies such as state financial corporations, commercial bank, big industries development bank of India etc. needs of large-scale industry.

3. Marketing

Units in this sector have to face a number of sources in marketing their products. Advertisement & successful marketing have now become highly developed & essential brand lees of Production. Units in this sector are in a position to take fuller advantages of modern marketing techniques due to want of both funds & knowledge.

13

F. History of orgation

The Supreme Court quashed the orders of the Madhya Pradesh High Court in the Dainik Bhaskar title dispute case in the favour of M/s Dwaraka Prasad Agrawal & Brothers and asked the concerned authorities to restore the status quo that existed on June 29, 1992.

Hemalata Agrawal, who is a daughter of the late Dwaraka Prasad, and also a partner in the firm, expressed satisfaction over the judgement at a press conference in New Delhi last week, and said: "I hope that the judgement of the Supreme Court will be duly implemented in letter and spirit and soon the Registrar of Newspapers in India and the concerned District Magistrate will take suitable and prompt action in the matter."

Dainik Bhaskar was established by Dwarka Prasad Agrawal in 1958 but it was taken over by his son Ramesh Chandra Agrawal and his uncle Bishambar Dayal Aggarwal in 1992 using "fraudulent means" and without the consent of the actual owner, Dwarka Prasad. Following this Dainik Bhaskar was transferred to Writers and Publishers Ltd, a company owned by Ramesh Agrawal. The Supreme Court has now restored the ownership to M/s Dwarka Prasad Agrawal. and Bros.

Before 50 years ago, Bhaskar group established in the firm of one newspaper. Now doing 900 cores Rs of turnover this group is highlight in 80 decades. When time pasted this group their business activities are expand in textile salient accusation oil refinery dalda and T.V media & Information technology etc. field they are entered.

Dainik Bhaskar is established before 50 years. It is most public reading newspaper. Dainik Bhaskar is covered M.P, Chattisgadh, Rajasthan, Chandigarh, Hariyana, Himachal Pradesh & Maharashtra published from every cities.

14

Dainik Bhaskar’s newspaper is printed one at time under these places.

M.P Raipur, Indore, Jabalpur & Satara.Chattisgadh Jaipur, Jodhpur, Udaipur, Ajmer, Bikaner, Kota & Shrickanya nagarHariyana Panipat, Hisar, Faridabad, Gudgaon.Uttarpradesh ZanshiMaharashtra Nagpur

Everyday in these all branches more than 18 lacs copies are published. Dainik Bhaskar is published copies all types of language about the now a days survey of Irs, 2002 Dainik Bhaskar is all types reader newspaper. The present reader is 1,34,00,000

Distibution in Network

Years 1994 1995 1996 1997 1998 1999 2000 2001 2002

Every Distribution

No.

228 269 504 774 911 1083 1426 1483 1801

INTRO DIVYA BHAKAR IN AHMEDABAD

The some plant of Bhaskar group as under.

Sharda salvet limited, Shivpuri.

15

This group is started Gujarati Newspaper in Ahmedabad on 22nd June 2003. On the very first day this newspaper got the first place in Ahmedabad market. This is first time history of world of newspaper started with this many copy sale by any newspaper. We hope that this record going to be record in The Guinness book of world record.

In 1993 the Divya Bhaskar Company has entered in to the sharda shivpuri salnet ltd. With the name of this company with the number of 500 tones per day having the capacity of soyabeen. On the way of salvet extensities plant has been established in the capacity of this plant increasing with the with 100 tones of the per day. Soyabeen food has been made and refining is established for the machine of vegetable ghee has made from Shivpuri established.

Sharda Salvet LimitedEstablished Production Capacity Brand Turn-over Export

August 1992

Salvet, Digital Cake &

Vegetable

500 T.P.D

Soyaside Or

Repiside

205 Crores ______

In the year 2000-2001 increase the capacity of refinery 200 T.P.D and increase vegetable produce capacity of 120 T.P.D.

Bhaskar Industries Limited Mandidip in 1996 this group produced clothe choose this field purpose of Denim clothe 85 lacs meters capacity of every year and 4100 tone one of this branch is established in Mandidip Industrial Development center near Bhopal.

Bhaskar Associated Limited.

Bhaskar T.V Network

16

In 1998, Bhaskar group established the soyabeen salvet exception center at the gram siya devas its prodution capacity is 700 metric tones.

With media Bhaskar group entered in electronic media as a Bhaskar TV also development in new technology field. Bhaskar TV reach more than to thousand houses as a cable in pink city Jaipur.

17

Ch. 2 Marketing environment studies

A) Economic Environment

Markets require buying power as well as people. The economic environment Consists of factors that affect consumer purchasing power and spending patterns. Nations vary greatly in their levels and distribution of income. Some countries have substances economies – they consume most of their own agricultural & industrial output these countries offer few market opportunities.

The economic environment of the major economic trends in two parts

1. Change in Income2. Changing consumer spending patterns

The Socio – Economic Class

Sec. A Sec. B Sec. C Sec. D Sec. EGujarat Samachar 305 361 199 92 46Divya Bhaskar 251 381 314 197 68

Divya Bhaskar is the world isn’t populated by a single type person to satisfy a whole world of consumers, you need people of every make and model.

Change in Income

Marketers should pay attendtion to income distribution in the united states is still very skewed. Value marketing has ‘ become that watchword for many marketers during this economic down turn.

18

Divya Bhaskar

Changing the quality at a income high quality at a high price and lower quality at a lower price in the depend upon the changing income.

Changing consumer spending patterns. Divya bhasker is a changes in major economic variables such as income cost of living, interest rates, and saving and barrowing patterns have a large impact on the marketplace it also change in transportation, entertainment health care etc. Companies watch these variables by using economic forecasting.

B) Technological Environment

The Technological environment is perhaps the most dramatic force now shaping our world. Technology has released wonders such as anti biotics, organ transplants, note book computers, and the internet. It also has released. Horrors such as the nuclear missiles, chemical weapons, and assault rifles. It has released mixed blessings such as the automobile, television, and credit cards.

Divya bhaskar is know technology depends on whether we are more impressed with its wonders or its blunders. The technological environment changes rapidly it is think of all of today’s common products that were not available 100 years ago, or even 30 years ago. It is depends new technologies create new markets and opportunities. Divya Bhaskar is depends every new technology replaces an older technology. Marketers should watch the technological environment closely. Companies that do not keep up with technological changes soon will find their products outdated, and they will miss new product and market opportunities.

C ) Political Environment

Marketing decisions are strongly affected by developments in the qualities environment. The political environment consists of laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

Legislation Regulating Business

1. Increasing legislation

Divya Bhaskar is legislation affecting business around the world has increase steadily over the years.

19

2. Changing Government Agency Enforcement

Divya Bhaskar is not a government company it is a private company so the no any type of changing in government agencies international marketers will encounter dozens, as even hundreds, of agencies setup to enforce trade policies and regulations.

Increased Emphasis on ethics and socially responsible Actions

Written regulation can not possibly and existing laws are often difficult to enforce Divya Bhaskar business is governed by social codes and rules of professional ethics.

D ) Cultural Environment

The cultural environment is made up of institutions and other forces that affect a society’s basic, values, perceptions, preferences, and behaviors. The core beliefs and values have a high degree of persistence.

Divya Bhaskar knows people beliefs more and useful and truth news. So it make this types of newspapers. People vary in their emphasis on saving themselves versus serving others in the new paper peoples views is more important because peoples wants to truth and useful news.

People’s Views of Organizations.

People vary in their attitudes towards corporations government agencies trade unions, universities, and other organizations.

People’s Views of Society

People vary in their attitudes towards their society patriots depend it, reformers want to leave it people’s orientation to their society influences their consumption patterns,

People’s Views of Nature.

People vary in their attitudes towards the natural world. Some feel ruled by it. Others feel in harmony with it, and still others seek to master it.

People’s Views of the Universe

Finally, people vary in their beliefs about the origin of the universe & their place in it. The Divya Bhaskar is given new about religious, religion and practice have been dropping of gradually through the years.

20

Ch.3 Marketing Department StudiesCHAIRMAN

MANAGING DIRECTOR

EXECUTIVE DIRECTOR

PRESIDENT

MARKETING PRODUCTION HUMAN RESOURCE LOCAL MANAGER MANAGER MANAGER MANAGER

FINANCE MANAGER UP COUNTRYSENIOUR SENIOR VICE MANAGERVICE PRESIDENTPRESIDENT SENIOR VICE PRESIDENT SENIOR VICE PRESIDENT

SENIOR MANAGERGENERAL VICE PRESIDENTMANAGER SENIOR PRESIDENT MANAGER VICE PRESIDENT

GENERAL MANAGER VICE PRESIDENT VICE PRESIDENT

MANAGER GENERAL MANAGER REGION AREA GENERAL MANAGERMANAGE MANAGER MANAGER SENIOR EXECUTIVE

SENIOR MANAGER EXECUTIVESENIOR SENIOR EXECUTIVE EXECUTIVE

MANAGER MANAGER EXECUTIVE SENIOR EXECUTIVE EXECUTIVE MARKETING

SENIOR SENIOR SUPRVISOR EXECUTIVE EXECUTIVE EXECUTIVE

SENIOR CLARK SENIOR SENIOR SENIOR SENIOR

EXECUTIVE EXECUTIVE SUPERVISOR MANAGER MANAGER MANAGER MANAGER

CLARK SENIOR CLARK SUPERVISOR SUPERVISOR

EVENTMARKETINGSENIOR MANAGERCLARK SENIOR CLARK CLARK SENIOR EXECUTIIVE

CLARK CLARK ADVERTISING SENIOR EXECUTIIVE DEPARTMENT EXECUTIVE EXECUTIVE

21

A) Authority and responsibility allocation to the marketing department

The Divya Bhaskar is a sale proprietor firm but it is a large scale size of the industries so many types of work which are divided to the different marketing department

Divya Bhaskar is a media company so they do work about newspaper. The Divya Bhaskar chairman is a Ramesh Agrawal and his three sons are divided in different works. Sudhir Agrawal, Powan Agrawal and Girish Agrawal they divided their work in different department. The sudhir Agrawal is the M.D of Divya Bhaskar and they do the collection of data and editorial person they check out the all the data are give the different area to collect the work the managing director is the check out and which data will printed in newspaper. He is decided

Another son of Ramesh Agrawal is the Director of the Divya Bhaskar Powan Agrawal. They do the production of the company. He is decided how much investment to invest in production? How much produce the product? Which type of machineries located for the production? He takes all the decision related production process. He responsible for all decision of the production department.

And third son is chairman Girish Agrawal. He is also the Director of the company and he do the marketing work for the company he know about the all production information he also determine about size, quality of the product and his main work is the marketing of the company and he also know about the competition market also. He decides about the setting the price of the product, Advertisement, Personal setting and Sales promotion all this thing are depends on the marketing manager of the company.

The Divya Bhaskar is also appointing the advertising manager. The Sunil Sharma is the all advertisement are collected and then marketing manager are decided to which advertising is more important and Mr. Vishal Sharma is the event marketing manager he doing only work of event.

The Divya Bhaskar authority and responsibility is the depend learning orient and training for the marketing. The marketing. They do the job which people have experience and qualified.

So, The Divya Bhaskar all the director or managing director, Advertising and event, up country manager all the member are do the work is very well. So the Divya Bhaskar is sale proprietary from even though they do the all members are do work sincerely and good responsibilities they do therefore Divya Bhaskar is do more

22

increasingly business in the national as well as international market also because they have a good and much better authorities and responsible people. So they all the sincerely to the their work.

C) Classification of the activities of the different manager

The Divya Bhaskar is doing the function wise classification of activities of the different manager. The give the all the days news paper and with the newspaper they also given the different types of magazine and supplementary also so this all the magazines department is only do the one magazine or supplementary part so all the days they decided the group of people they care only one day magazines or supplementary and the every department is collect information to the give part of days of magazines. So the Divya Bhaskar is classification to the part of the activities and every department only do their work only. So they appoint the different manager for the every part of the day.

They also do the classification in newspaper also the decided the all the sport activities and information given the one department they decided the sport department they decided the sport department who collect the all sport information. They another decided Crime department, Photographs department also the different department are handled all the films information is also to the given different department and they handle it. So in the newspaper are given information is the decided the classified departments.

23

Ch. 4 Product InformationPeople satisfy their needs & wants with products A product is any offering

that can satisfy a need & want. The product will be successful if it delivers value & satisfaction to the buyer. The buyers chooses between different offerings on the basis of which is perceived to deliver the most value.

The Divya Bhaskar is one of the media company. It is printed the news papers & magazines. The Divya Bhaskar company is printed the news paper as per the customer’s needs & wants & try to satisfy them. The Divya Bhaskar newspaper will be successful because it delivers value & satisfaction to the buyers

A. Different product, that company manufacture.

The divya Bhaskar can not produced more products. It is product only newspaper & magazines.

B. Different Brand Name

The Divya Bhaskar Company can not manufacture any other product so it has no different brand name. The company has only two brand name Divya Bhaskar & Daineik Bhaskar.

Divya Bhaskar

The Divya Bhaskar established at Ahmedabad in Gujarat which is newspaper.

Dainik Bhaskar

The Dainik Bhaskar is established 14 years ago in Rajasthan, In Rajasthan, the Dainik Bhaskar is a Hindi News paper.

C. Variety & Features

The Divya Bhaskar has a different varieties in its news paper.

Main Newspaper Business Bhaskar Dharm dharshan Madhurima

24

Science Bhaskar Kalash Varasa & Vaibhav School Bhaskar Life Line Navrang Satyakatha0 Disha Bhaskar Life Style Focus Rasrang Rasarang plus

The Disvya Bhaskar is printes the main newspaper everyday, but the magazine is different in everyday in week. It is printed the special edition for festivals, election, or any special subjects.

Main Newspaper

The main Newspaper of Divya Bhaskar is almost 14 pages. The management of Divya Bhaskar is divided some news is on the first page other news is other pages.

The main headlines of News is printed on the first page. The special news like accidients, earthquake, aeroplane crashes, train accidents, terriosm attacks, fire in factory, election etc are noted at the first page. The some small advertises are also printed on a first page at the first page, the Divya Bhaskar is give the information everyday, Date, year, day, price page size, Suvichar etc.

The Second & third page of the main newspaper gives the news about the cultured activities like dance programme, picture exibition, singing, competitions, it also express pprime minister Ministers, chief minister, religious persons message, there wishes for the public some time any of the film start’s interviews also noted at the third page. The information about the whether is also noted at the second page some other news also printed at the third page.

The information about the whare the Bhajan, Bhagavat katha, picture exhibition, health shabbier, sat sang is held noted on the fourth page. The other information related to social, religious, are printed of this page the astrology’s news, Television programmer’s information with time & name of programmers give on this page. The birthday wishes, important telephone numbers like hospital, police station, fire station, railway-station, control room, inquiry office, Blood bank, Medical store, etc. It also give the information about which film is realized which theatre. The besna, Avasan noth, murliar information on the fourth page.

25

The fifth page give the news about the worker’s strike other small news, & also advertise. The enquiry Saturday athe fifth page is only for the “Ahmedabad Special” for ahmedabad’s news. Problem of ahmedabad city.

The sixth & seventh pages are give the news about whole Gujarat state. At this page give the information about business meetings, school-collage functions, public Notices, Admission Notification & other news related to accidents, murder.

The eight page is only for classified news. In which Appointments interviews for different fields like technical, official, finance, Computer, Medical & other, At this give to page give the advertisement for purchase & sales vehicles, lands, shop, houses, of products advertisements.

The admission advertise of collages, cross-words game & news are specified on the ninth page.

The tenth page, Divya Bhaskar printed first “Aajna Vichr” given by famous persons. It give the colum for story of foreign contry political dicussion, at this page noted everyday “Prasang Vishesh” “Dilhi ni vaat” “Tamari vatt” “Avsar”, in a different columm.

The eleventh page news about the our states like election, strike, crime, political meetings, discussion etc.

The twelve page is classified only for sport news. Not only India but also abroad sport news.

The thirteen page, everyday give the news about different issue, Some time it give news foreign countries, political, religious, film functions, games, etc. Some time it gives solution of different types of health problems, guidentce of abroad study, opportunities of abroad study some time it give information about properly, furniture, & advertisement.

The last page also, Divya Bhaskar, give the big news & Advertisement.

Thus, the main newspaper of Divya Bhaskar useful for every perosons. It give the news of cities, states, national & International, It give the Information different type of issues , admissions, study, laws, properties, political, social , cultural etc.

The Divya Bhaskar give its customer two page news about market everyday it is known a “corporate bhaskar” In which it give the news about national market & international market’s share’s price movement the share’s lows price & high price of the company it give the top volumes of the top companies, mutual fund’s movement,

26

FII’S movements The corporate Bhaskar give the price of share of all the company services. It is not give the only share’s price but also give commodities price, Sensex, points, Nifty. The corporate Bhaskar give the news of companies their investments, shre, product, price, profit, loea etc. Some time it also express the company’s notice for the its shareholders. It is give the news about the currency rates of national market & international market.

Some columms, Divya Bhaskar gives everyday like “Aajkal” “Aaj ni vat” “khatimithi” “Aaj ni kahevat” “chhalkato jam” etc. for enjoyment.

The rate of advertisement of main newspaper is different. It is given under.

Ahmedbad Edition

Ahmedbad MehsanaGandhinagar HimmatnagarAnand PalanpurNadiad PatanSurendra nagar

B/W Display rate Rs. 750 /- per color Advertisement at Rs 1125 /- Pcc

Page Premium

Front Page 100 /-Page 3 25 /-Specific Page 25 /-Specific Page & Position 50 /-Bank Page 50 /-

Appointments, Tenders & financial Advertisement will be published at Display rates.

Size Specification

Front Page

5cm 7 coloum upto 10 cm 7 columm or 5 cm 8 Column upto 10 cm 8 columm 10 X 3, 15 X 2 ( semi solus ) B/W Display Rate Rs 600 /- Per colour Advertisement at Rs 720 /- pcc.

Page Basic Basic PremiumRate Rate(B/W) (pcc) (Colour) (pcc)

27

Front page 600 /- 840 /- 100 %Back Page 600 /- 840 /- 50 %Page 600 /- 750 /- 25 %Specific Page 600 /- 720 /- 25 %Specific Page &Position 600 /- 720 /- 50 %Any other Page 600 /- 720 /- -

Appointments / Tenders & Financial Advertisement will be published at Display rates.

Size Specification : Refer to Ahmedabad edition details.

Classified

Rs 15/- per word ( Minimum 10 to 25 worlds )Rs 20/- per word ( From 26 to 40 words )Rs 50/- For P.O.Box / Courier.

Display Classifieds

B/W : Rs 320 /- pcc Colour : Rs 345 /- pcc

Only single column format with maximum height of 51 cm minimum size of 3 cms in height.

Special offer3 paid / 1 free5 paid / 2 free7 paid / 3 free

All the display classified insertions have to be published within a period of 30 days.

Entertainments B/W : 400 pccColor Any other page : Rs. 500 /- PccPage 3 : Rs. 525 /- PccBack Page : Rs. 690 /- Pcc

Minimum size of colour ads to be 5cc page premium as per card rate.

28

Court Noti

At Rs 70/- Per line only single colomn inside page only.

Best wishes 5 X 1 (fixed size) : Rs. 1000 /-5 X 2 (fixed size) : Rs. 1800 /-10 X 1 (fixed size) : Rs. 1800 /-

Inside page only in case of bigger size B/W Display rates will apply 25 % extra on colour.

Type of issues, Admission, study, laws, properties, political, religious, Social, cultural etc.

Divya Bhaskar give the special newspaper of Business Bhaskar & Dharma Darshan at Monday with main newspaper.

Business Bhask

The business Bhaskar gives the news related to Business like price of share, Debentures, gold, silvers, etc. It give the information about some company’s share price movements, with a graphs, The Business Bhaskar give the guidance of Investments, taxes, Insurance, It is very helpful for Businessman, Management students, & Investors,

Dharama Darshan

The Dharama – Darshan is a sub-newspaper which give the information related to different Dharma, It has so many columns like “sadhu vivekpriyada” “Gitanjali” “chintanni chadni” “sahgne kinare” sant darshan” “Shil & Sanskruti” “Alakha no Aotlo” etc.

The Dharma – Darshan in totally Dharmik. It is very useful for all. It is special for old persons.

The Science Bhaskar & Madhurima is given to the customers by Divya Bhaskar on a Tuesday.

Science Bhaskar

29

The Science Bhaskar is pruti of Divya Bhaskar it gives the news related do science. The science bhaskar is give the information about different scientists Research with reasons problems uses.

Mahdurima

Mahurima is 24 pages Magazine of Divya Bhaskar which target the women customer It is very useful for women. In this magazin gives the columm for “Antrang prasna” “Fitness” Madhurima gives the information our health problems, dress design, hair style, figure maintain etc. In Madhurima give the special columm for cooking in this columm give the receipes of different items. It is give the short stories, youngster problem, & personal, family problem & its solution.

The Madhurima is colourful magazines it is attrack the customers to reads. Its pages also press & glassing. It is give the guidance about fitness, figure, & fashion.

The Advertisement rate of Madhurima is under givenPage position Colour rateBack cover ( GNP ) Rs. 50,000 /-Front inside cover (GNP) Rs. 40,000 /-Back inside cover (GNP) Rs. 35,000 /-Full page (SNP) Rs. 30,000 /-Half page (SNP) Rs. 18,000 /-Quarter page (SNP) Rs. 10,000 /-Strip ads ( 3 cms X 4 coloumm ) Rs. 5,500 /-Island postion ( 5X2 ) Rs. 5,000 /-Island Postion ( 5X1 ) Rs. 3,000 /-

The Divya Bhaskar Company give the every Wednesday sub newspaper “Varso & Vaibhav” & Magazine is “Kalash” to its customers.

Varso & Vaibhav

The varso & vaibhav is a 4 page sublementary given to on Wednesday to the customers by Divya Bhaskar in it give the information related to our tradition, religious, cultural, heritage, falk-dance, the varso & vaibhava express the believable of different status people, their, costumer, falk dancef, methdoly, historical, place stories etc.

Kalash

The kalashis is a 16 pages tabloid in colour magazine. In this magazine articles on health, sports, dharma, Sanskruti etc. The Kalash is express many article like “premrang”, “Nikhlas” “Adbhut ajayab” “samay” “Science” “Rahasya-Romanch” “Apana vadilo” “katharash” “hasyang” “Antarman” etc. This magazine is express its

30

article on a current issue and very interesting. At the last page of this magazine game of cross word so customers get enjoy with good article entertainment is cross word. The kalash is give the successful person interviews, so we can know the reasons of their success. This magazine is target entire family member. It is helpful customers. The Kalashr magazine colours and design is very attractive. This business man are want to give the advertisements in the kalash. The rate of advertisement as under.

Black & White - Rs. 575 /- ( GNP only )Colour - Rs 575 /- Pcc No extra premium for color

Page position premium

Front page solus = 50 %Back Page = 25 %Island postion size 5 X 1 & 5 X 2 – 25 %Strip ad ( 3cms x 5 coloums )

Thus, the kalash magazines useful for Businessman & others with theinteresting articles, stories, health, advertises etc.

The School Bhaskar or Bal Bhaskar & life line is give to the customers on every Thursday.

School Bhaskar

The School Bhaskar is a 6 pages magazines it is prepared of the students, by the students, for the students, Thus, school Bhaskar is prepared only for students. It is give the information related study. Like how can we make the language effective, how can students make the preparation of exam & other so many tips. The school Bhaskar teach the students English language with a grammar computer etc. in this magazine small –small photo of students function. These functions are arranged by schools. It is give the information under the photos which function is which school is arranged & also students achievements. The school bhaskar has one page is discussion of one topic related to students problems. By teachers & parents. The photo of paintings B also express in school Bhaskar which paints by students with a school’s name student’s name & standard of study. The stories, puzzles, poems, songs etc. prepared students, they also noted the school bhaskar, The good & Bad experience of teacher when they are students give their school’s other activities in which students takes parts. The school bhaskar also give the intervies other school’s principal is taken by students.

In the school Bhaskar not given any types of advertisement it is very useful for students.

31

Bal Bhaskar

The Bal Bhaskar also Thursday edition which is 16 pages, A4 size & colorful magazines. It B also prepared for childrens. In Balbhaskar give the puzzles, jokes, suvichar, at second page. The third page it give the information about old building, bridge, like golden get bridge, zulta minar, affel tower, Taj mahal, the wall of the china etc, Bal Bhaskar give the one or two comics story like “ Natkat chini “ & “Ditictive Gopichand” & other stories. It is give the information abnout animals like their height, weight, color, where they are seen, what kind of they help the man.

The rates of balbhaskar as under.

Page Position Color RatesBack cover Rs. 40,000 /-Full Page Rs. 25,000 /-Half Page Rs. 15,000 /-Quarter Page Rs. 9,000 /-Stripe ad ( 3 cm x 4 column ) Rs. 4,500 /-

The Bal- Bhaskar & school Bhaskar both are target school children. They are give good & helpful articles to the students.

Life line

The life-linee is 4 pages Suplementary which is give the articles on different types at health problems & solutions. The life line give the totally information about the health problem by well know doctors. It is very useful for every person who has health problem.

The Divya Bhaskar give its customer the magazine “Navrang” & Suplementary page of “satyakatha” on Friday.

Satyakatha

The satyakatha is a 4 pages supplementary. It is give the truth stories horrow stories, “navalkath” the crime story. Every story is very interesting. The Divya Bhaskar has its own big library. In which large number of books, Novels Magazines. Also foreign books the Divya Bhaskar takes the stories from these books are written by well-known authors. The lifeline give the articles on a specific matters The life line is target the all the customers. It can read all the customers.

32

Navrang

Navrang is 24 pages Magazine’s its size is A4. A magazine for film & television buffs. The navrang is colourful & attractive magazine. In this magazines on second & thirds page give the intervies of film stars. This articles name is “Mulakat” The fourth & fifth pages are. Give the article is Miss ketinu miyay” then after two page give the cover story in this magazine.

In Navrang give the discussion of topic related tto film, film start, story, directors, sony, music etc. Its name is “ sine charcha” The Navrang gives the top five pop songs, top five film songs, &^ top five film of the week. It also give the some dialogues of the film. This knows as “Mixt Masala” In this magazine give the one poster type of photo of any actor or actress. In article of “sin Itihas” give the old film story, actor, actress, songs, etc. & what is special in this film. It also give the interview of television serial actor, actress. The navrang also give the information about the hally-wood starts their film, stories. Etc. it give story of film which will be realize in future. It is not only give story but also give the directors, editors, music director, singers, actor, etc. The name of this article is “Zurukho”.

Thus, Navrang is usful those people who interested infilm & television. It is give the information about the film actor, actress, singer, director, music directors, etc. the advertisement rate of Navrang magazine is as under.

Page Position Color Rates

Back Cover (GNP) Rs. 50,000 /-Front inside Cover (GNP) Rs. 40,000 /-Back inside Cover (GNP) Rs. 35,000 /-Full Page (SNP) Rs. 30,000 /-Half Page (SNP) Rs. 18,000 /- Quarter page (SNP) Rs. 10,000 /-Strip ad ( 3cms X 4 colomm ) Rs. 5,500 /-Island Position 5X2 Rs. 5,000 /-Island Position 5X1 Rs. 3,000 /-

The life style supplementary & Disha Bhaskar magazines is offered by Divya Bhaskar on every Saturday.

Life Style

33

The life style is 4 page supplementary of the Divya Bhaskar’s newspaper, The life style givve the information of famous & well-knowns person’s life it is give the information like what is there ambition, dreams, life, their thinking, How can they celebrated the different festivals, who their ideas guidance, who motivate them etc.

The life style give the different states life style, festivals, their livin standard etc.

Disha Bhaskar

Disha Bhaskar is a Saturday’s edition. It is a 8 page magazines. The Disha Bhaskar is tabloed coloured magazine which knowns as career magazine. It is give the guide of different fields like chartered account, Management, Navy, air-hostes, hotel management, engineering, doctors, professional etc. The disha Bhaskar give the information related to these types of professional courses like what is eligibility of courses, period of courses, admission, what types of exam fees, where the courses, job opportunities, & also give the address of institution of these courses.

The Disha Bhaskar give the guidance of small business which can strts with less investment & give the large scope of success. This magazines teach the English language. It is give the stary of success of Successful parsons like shri Dhrirubhai Ambani, Vishnathan Anand, Dipak chopra, & so others. The Disha Bhaskar give the information of famous institution like. IIM, NMIMS, Nirma, SIBM, FTII, NlSIU, IIFM etc. which give the information whare these institutions, establish, what is admission, eligilbility, opportunities etc. The Disha Bhaskar is give the news about the Admission alert, & job alert. The also give the answers at questions asked by customers. About the career oppetunities, study, Admission.

The rate of advertisement in Disha Bhaskar is as under.

Black & white Rs. 490 /- ( SNP only )Color rate Rs. 490 /- No extra premium for colour.

Page Postion PremiumFront Page sales 50 % Back Page 25 %Island Position size 5X1 & 5X2 25% Any Page strip Ads (3cmsX5 colomns) -

The Divya Bhaskar company gives its customers on Sunday three suplementaries.

34

2. Focus3. Rasrang4. Rasrang Plus

Focus

The focus is a 4 pages suplimentary of Divya Bhaskar newspaper. It is express first pages international level news & Second page is give the discussion on special topics. The last page of this suplimentary is only for youngster. The name of this article is “youth plus” In this article give gudience for younger for their problem At this page give a columms of “Bhavishaya Fun” for boys & girls, & Change club, friends club.

This Suplementary is prepared only for youngers, it give the totally information related youngers. The youners can get the entertainment it from it.

Rasrang

The Rasrang is 4 page colourful Sublemntary. In this give the stories of novel on the different subjects. The repartars give the name of articles as “Bavano Bagicho” “Rana ma khilya gulab” “Avadi ganga” “upasana”. The stories of novel is very interesting the articles also very good. The rasrang give a Special coloum, name of it is “ rita rivaj” In this particular columm give the infoamtion different states of people’s festivals, cultural,

Thus, Rasrang is Broadsheat in colour magazine, it is focusing on articles of general interests, tourism, astrology, culture, It is targeting the entire family.

The rate of advertisement is Black & White Rs. 575 /- (GNP only) color 50% premium on B/w rate.

Rasrang Plus

The rasrang plus is also 4 page sublementary. It is also give the customer on Sunday. It is same the Rasrang but in it only two or three stories of novel. The rasrang plus is give the astrology of week, Birthday date & future, also some jokes.

D. Quality

35

The reason of any organization success is its product’s quality If quality of product not good, the company can not success, it can not continuous more time in market so every organization try to make its product is best quality

The Divya Bhaskar make its news paper best quality more than its competitors. It satisfy the needs of the customers.

The paged news paper of Divya Bhaskar is glossy & attractive. The customers are attract to purchase it. The paper is use long time than other paper. The contents of this newspaper is also very good.

The main aspects of this newspaper is true news photos. It can no influnco by and political parties. The Divya Bhaskar give important quality of news. It give their customer real information abodut any ancidents.

E. Size

The size of Divya Bhaskar newspaper is big than its competitors. The price of newspaper is law & its size is big. Other newspaper is high & pages of newspaper is less.

Days Sunday Monday Tuesday Wednesday

Thursday Friday Saturday

Divya Bhaskar

26 22 42 34 34 38 26

Gujarat Samachar

24 30 36 30 28 26 40

Diagram

36

F. Packaging

Packaging includes the activities of designing & producing the container for a product packging has become a potent marketing tool. Well-Designed packages can create convenience & promotional value.

Packing decisions are based on primarly on cost & prodction factors. The primary function of packge of to contain protect a product Now a days packging has also become very imp. Marketing toals for differeciation the product of company with the product of others. In this highly competitive environment the package may be saller last chance to influences the buyer.

Divya Bhaskar & Dainik Bhaskar

Packages Display Display Front Page

Front Page

B/W Per coloum cm.

Colour Per coloum cm.

B & W Per coloum cm.

Color Per coloum per

Divya Bhaskar ( Gujarat ) 750 1125 15002250Dainik Bhaskar (All editions ) (MP, chattisgarh, Rajasthan, chandigarh, Harayan.

3775 7550 8494 11325

Divya Bhaskar + Dainik Bhaskar ( All edition )

4525 8675 9995 13,200

Divya Bhakar + Dainik Bhaskar (Rajasthan) Gujarat, Ajamer, Jodhpu, Kotu & Sriganganagar

2300 4225 4988 6525

Divya Bhaskar + Dainik Bhaskar ( MP, Chatisgarh, Gujarat, Bhopal, Indore, Gwalior, Raipur & Bilaspur )

2330 4285 5055 6615

Dainik Bhaskar [ Rajasthan ] ( jaypur, jodhput, udaipur, Ajmer, Bikaner, kotu & Srinagar)

1550 3488 3488 4650

Dainik Bhaskar [MP,Chattisgarh] (Bhopal, Indore, Gwalior, Rajput & Bilaspur )

1580 3555 3555 4740

G. Services

37

A services is any act or performance that one party can act or performance that on party can after to another that is essentially intangible & does not result in the ownership of anything. Its production may or may note be tied to a physical product.

The divya Bhaskar provided its customers so many services like the newspaper is easily availably any places very low prices, best quality & larger information & very important new.

Intangible

Services are intuangible. The service of Divya Bhaskar can not be seen, tasted, felt heard of smelled beform they are bought.

PlaceThe Divya Bhaskar Provides its services on that place from where customer

can easily buy.

PeopleThe Divya Bhaskar gives its Newspaper to direct people. The hawkers

collect the newspaper from common place & distribute to the customers.

SymbolThe name & symbol should suggest fast services of Divya Bhaskar’s

Newspapers

PriceThe price of its newspaper is very less so everyone can offered the newspaper

& take advantages of its services

Inseparability

Services are typically produced & consumed simultaneously in case of entertainment & professional services, buyers are very interested to buy the newspaper of Divya Bhaskar.

Variability

Because they depend on who provides them & whom & where they are provided services are highly available.

The services of Divya Bhaskar can take some steps toward quality control. The first is investing in good hiring & training procedures. Recruiting the right services employees & providing them with excellent training is crucial regardless of whether employees are highly skilled professionals.

38

The Divya Bhaskar providing its services is monitoring customer, satisfaction throuch suggestion & complaint systems, customer surveys & comparison shopping.

H) service Agreement

Welcome to Divya Bhaskar-Online Ad Booking in Association with Manipal Media Network Ltd. This site is provided as a service to you ('Registered User') by Divya Bhaskar. So you can book Advertisements for printing in Hindi newspaper Divya Bhaskar. Please review the following basic rules (collectively 'Service Agreement') that govern your use of our site. Please note that your use of this Site, and therefore this service, constitutes your unconditional agreement to follow and be bound by these rules. Although you may directly access a particular portion of this Site and thereby bypass this Agreement, your use of this Site still binds you to the Agreement. Divya Bhaskar reserves the right to update or modify these rules at any time without prior notice. Your use of this Site following any such change constitutes your unconditional agreement to follow and be bound by the rules as changed. For this reason, we encourage you to review the Service Agreement whenever you use this site.

1. ACCOUNT INFORMATION: You agree that you will provide Divya Bhaskar with accurate, complete and up-to-date personal information including your name, address, occupation, date of birth, educational qualification, telephone number and E-mail address. This information will become your default contact information and be used by us to correspond with you if required and for mailing a copy of the published Ad to you. Divya Bhaskar will in no way be responsible for any financial loss to you resulting from your not having provided Divya Bhaskar with accurate personal information.

2. You also agree that you are responsible for the security and use of any user names or passwords needed to access or use the Site or any Site Services. You must take all reasonable steps to ensure that these user names and passwords are kept confidential and secure and you do not allow any unauthorised person to access the Site using your user name or password. You take full responsibility for all information and instructions transmitted through the Site using your user name and/or password. All such information will be considered by Divya Bhaskar to be sent and authorised by you.

3. You acknowledge that in the course of registering and using this Web Site, certain personal information or data about you (including financial information) will be captured electronically or otherwise and transmitted to the Divya Bhaskar database. By accepting these Terms and Conditions, you expressly agree to transfer such personal information or data to Divya Bhaskar to use, store and process the personal information

39

for the purposes of providing the services offered on this Site.

4. If you place any order for any subscription, products and/or services, by placing such an order you confirm and warrant that you are 18 years or over. Failure to comply with this requirement shall constitute a breach of this Service Agreement.

5. ADVERTISEMENT (AD) CONTENT: Divya Bhaskar strictly prohibits submission of false and illegal Advertisement content on or by this Site. This Divya Bhaskar service may be used only for lawful purposes. All information of whatsoever nature received from the user is in good faith and is bonafide. The information is believed to be true/correct and complies with the laws of the land.

6. Divya Bhaskar shall reserve the exclusive right to cancel any content whatsoever from being published or reflected in its Newspaper, Site or in any other mode for the same reason.

7. You agree that Divya Bhaskar is not responsible for any damage resulting from any transaction conducted via this Service and also agree that any information or material and/or goods or services obtained through the service is done at your own discretion and risk.

8. Divya Bhaskar does not make any warranty as to the results that may be obtained, or the non-obtainment of results, from the use of the service or the accuracy or reliability of any information obtained from the service.

9. PREVIEW, TRANSLATION AND P.O. BOX OPTIONS: Divya Bhaskar provides the Preview, Translation and P.O. Box options to further enhance your use of this Service.

10. The Preview Option is made available to you on the condition that you accept it is as 'only indicative'. The actual colour, clarity and position of text may slightly vary in the printed version. Divya Bhaskar also reserves the right to correct/edit images in regards to size and clarity, for better reproduction in the newspaper.

11. Divya Bhaskar offers the P.O. Box Option for users wanting to keep their identity secret. This option is available to you on the understanding that you will provide Divya Bhaskar your accurate, complete and relevant mailing address. This mailing address will be kept confidential by Divya Bhaskar but can be used internally for administrative purposes.

40

12. All responses received will be forwarded to the Address you provide in the text box under the 'P.O. Box Required' option. All responses will be delivered via ordinary postal service to locations in India. The first set of responses will be dispatched from our office 2 weeks after the date of publication of the Ad and then, if any, one week later. Please allow 2-4 weeks for mail delivery in India.

13. You agree that Divya Bhaskar shall not be liable for any direct, indirect, incidental, special consequential or exemplary damages arising out of your use of the Preview, Translation and P.O. Box Options. Divya Bhaskar is also not responsible for delays/damages/misplacement/loss of P.O. Box mail by the postal authorities.

14. PRICE AND PAYMENT POLICY: Divya Bhaskar shall have the right at any time to impose, change or modify its Ad rates and billing methods, or other terms and conditions applicable to your use of the Ad booking service. Any use of this Service by you after such notice shall conclusively be deemed to constitute acceptance by you of such changes, modifications, additions or deletions. If any change is unacceptable to you, you retain the right to terminate this agreement by discontinuing and stopping further use of this Site.

15. Since Divya Bhaskar is based in India, we list prices in Rupees. We accept all Mastercards and Visacards (Indian/International) on our web site. Your credit card details are accepted by a Secure Server running SSL (Secure Socket Layer) link, through a special arrangement with India's leading e-bank ICICI and conforming to the highest security standards.

16. We also accept payments through Demand Drafts in Rupees. Demand Drafts have to be accompanied by the Ad Reference ID (always available in Ad Status) and your personal details including your name, address, occupation, date of birth, email address and Telephone number.

17. DDs to be made in favour of 'Divya Bhaskar - Ahmedabad' and mailed to:Divya Bhaskar Classified280, Sarkhej-Gandhinagar Highway,Near YMCA Club,Ahmedabad - 380051Gujarat-INDIA

20. DDs made for the correct Ad amount must reach Divya Bhaskar Advertisement Department at least 96 hours before 'Publish date', failing which your Advertisement will not be printed in Divya Bhaskar.

41

21. AD STATUS AND AD PUBLICATION: Divya Bhaskar regularly updates your Ad status, which helps you follow the progress of your Advertisement every step of the way. On submission, each Ad is assigned a unique Reference ID, which is always displayed parallel to the Ad caption. Depending on the Payment option chosen, the Ad status will be reflected as 'Ad Booked', 'Ad Confirmed' or 'Ad Published'.

22. 'Not Confirmed' status means that the Ad has not been paid for. The status will be changed to 'Ad Confirmed' as soon as you pay for the Ad online or as soon as we receive a Demand Draft from you, which ever the case might be.

23. 'Ad Confirmed' status is effected automatically and instantly on receiving online Credit Card payment or later by the Divya Bhaskar Advertisement department on receipt of your Demand Draft, if that is your chosen mode of payment.

24. 'Ad Published' status will be reflected before IST Noon on the date your Ad appears in Divya Bhaskar newspaper or before Noon of the next working day (if the Publishing Date is a public holiday in Gujarat).

25. 'Cancelled' status is shown after you activate the 'Cancel' button corresponding to a particular Ad. Please note that the cancellation is effective immediately and the necessary Refunding Actions, if applicable, will be completed by Divya Bhaskar within 24 hours of the Cancellation time on normal working days, and within 96 hours of the Cancellation time if the time of cancellation falls within a public holiday.

26. Divya Bhaskar reserves the sole right to determine or change the placement of the Ad under special circumstances, even if a specific space has been assured to the client previously.

27. CANCELLATION AND REFUND POLICY: Customer Satisfaction is our prime objective. However, since some Ad amounts are extremely low priced, it becomes economically unviable for Divya Bhaskar to make refunds for all Ads and modes of payments, much as we would like to.

28.Cancellation Policy is applicable only to Ads that have been paid for by Credit Cards online and does not apply to Demand Draft payments. Hence, we strongly recommend for your convenience that you make certain you will not cancel an Ad paid for by a DD.

29. Cancellation of Ads is permitted only up to 96 hours before 'Publish date' and Cancellation is permitted only for individual or cumulative Ad amounts above Rs 2500 or USD 50. Cancellation of 'cumulative Ad amounts' will be permitted only if all the ads, whose total price amounts to more than Rs 2500 or USD 50, are cancelled.

42

30. Furthermore, Divya Bhaskar will deduct a Processing and Transaction Fee (PTF) on the Refundable Ad amount as follows:  

30. Furthermore, Divya Bhaskar will deduct a Processing and Transaction Fee (PTF) on the Refundable Ad amount as follows:  

Ad Amount (INR) Ad Amount (USD) P T F (%)

15,001 and above 301 and above 10

10,001 to 15000 201 to 300 15

5,001 to 10000 101 to 200 20

2500 to 5000 50 to 100 25

JURISDICTION: All disputes and differences arising between the parties hereto, that is, the 'Registered User' and Divya Bhaskar, including any dispute or difference in regard to the interpretation of any rule or condition or meaning thereof, or in regard to the claim of one party against the other or in regard to the rights and obligations of any party or parties hereto, shall be referred to District Court of Ahmedabad in Gujarat, India, whose decision shall be final and binding on both parties.

Extent of Liability: The liability of the Divya Bhaskar in any case would be to give a repeat ad or to a

43

Ch.5 Distrubution Network

The number of channel levels involved can describe distribution Network. Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level. In the distribution channel level. In the Distribution channel two types of companies using. Divya Bhaskar is using a direct distribution channel.

A) Types of Distribution Channel Company are using.

Manufacturer to direct customer is called direct distribution, has no intermediary levels it consists of a company selling directly to consumers. DIVYA BHASKAR is sold their products door to door. Or through sales parties So it is doing the direct marketing channel. It is doing the direct marketing channel it is decided the one place to the different areas and this place the newspaper are reached. To the different areas and this place the newspaper are reached through transport and than all the workers are distributed this papers to the customer. So these types of distribution channel are use and the cover to the whole city. And Gujarat also .

B) Coverage of the market

Bhaskar is divided two groups. Dainik Bhaskar or Divay Bhaskar. Dainik Bhaskar target all over India. And the Divya Bhaskar is cover the only Gujarat and they given news only Gujarati.

In the Gujarat Divaya Bhaskar is cover all the below area Anand, Nadiad, Mahsana, Himmatnagar, palanpur, patan, Surendranagar, Divya Bhaskar is started its branch in the all the main part of the Guajarat. They cover the marketing 55 % in only Ahmedabad.

C) Detali about national as well as international market.

The Divay Bhaskar is a large scate industries so its cover the all the national or internation market also divyabhaskar is dainik Bhaskar is strarted the all over India. So all the national coverage are thhe doing Divya Bhaskaer but now, it strt the

44

intenation market new Branch in U.S., New york and this news paper is giving in English. So its started the international market also.

D. Mode of Transportation

Divya Bhasakar is doing transportation to the Base population, mopeds, motorcycles, scooters, cars, it’s decided one place all the distributers are collect and than distribute the newspaper to different area. The all the distributors are sale the news papers door to door area. The Divya Bhaskar is more transportation to ‘Gujarat Samachar which given below.

Transportation Divya Bhaskar Gujarat samachar

Base Population 478 395( in HHS )Mopeds 49 45

Motorcycles 94 92

Scooters 256 240

Cars 23 28

So the Divay Bhaskar is a more transtport the newspaper to compare Gujarat Samachar.

Divya Bhaskar is doing all the transportation. To the private trucks or tatasumo also so the its tranportation is more than Gujarat smachar. Only car transoportation is less only But other all the transportation is more.

E. Detail of Intermediaries.

In Divaya Bhaskar no andy atype of intermediaties because the its lack the financial resources to carry out dirct marketing, so the Divya bhaskar is one-wary communication.

The Divya Bhaskar is not do manufacture to wholesaler, to jobber to retailar, to customer. Producers who do establish their own channels can other their investment in their main business. Greater efficiency in reaching to the ultimate consumer because they have contacts, experience, specialization and scale of operation. Intermediaries

45

play an important roede matching supply and demand. But the Divya Bhaskar is direct sale through the people so it’s a direct or one way communication.

Ch.6. Price Aspects

The price aspects is important for every business every businessmen decide the prioce about its product. The price Aspect company is using for the setting the price, mode of selling, discounts, credit terms and periods are included in the price Aspect.

(A) Method company is using for setting the price.

The divya bahskar is setting the price through the customers expectation value base and the dicide the price is decided to determine about every people and than divya bhaskar is setting the price. It is Different ragional rate are given below.

ANAND

Display Advertisement Classifieds B/W Rs. 100 /-Run on wards ( min 10 words 2 upTo 25 words ) extra Rs. Beyond 25 B/W 3 /-PerwordsWords & maximum 40 wards. B/W 4 /-Perwords

Anniversary wishes 5X1 fix size 250 /-Birthday Ads/Greeting 10X1 “ 500 /-With photo 5X2 “ 500 /-

Obituary / Besna 5X2/10X1 400 /-(min 5X1) extra PCC fixed size 50 /-

MEHSANA

Display Advertisement B/W Rs. 75 /-Classifieds Run on wards(min 10 words & upto 25 words B/W 2/-perword& maximum 40 words) B/W 3/-perword

Anniverrsary wishes 5X1 (fixed size) 200 /-Birthday Ads/greeting 10X1 “ 400 /-With photo 5X2 “ 400 /-

46

Obituary / Besna

(min 5X1) extra PCC 5X2/10X1 300 /-(fixed size) 40 /-

HIMMATNAGAR

Display Advertisement B/W Rs. 60 /-Classified Run on words(min 10 words) & up to 25words) B/W 2 /- Per Words

Extra Rs. Beyond 25 words& maximum 40 words B/W 3 /- Per Words

Anniversary Wishes (5X1) (fixed size) 150 /-Birthday Ads / Greeting (10X1) “ 300 /-With photo (5X2) 300 /-

Obituary / Besna 5X2 / 10X1 250 /-Min (5X1) extra pcc (fixed size) 40 /-

NADIAD Display Advertisement B/W Rs. 100 /-Classified Run on words(min 10 words) & up to 25Words) B/W 3 /- Per wods

Extra Rs. Beyond 25 words& Maximum 40 words B/W 4 /- Per words

Anniversary Wishes (5X1) (fixed size) 250 /-Birthday Ads / Greeting (10X1) “ 500 /-With photo (5X2) 500 /-

Obituary / Besna 5X2 / 10X1 400 /-Min (5X1) extra pcc (fixed size) 50 /-

Palanpur, Patan Display Advertisement B/W Rs. 75 /-Classified Run on words

47

(min 10 words) & up to 25words) B/W 3 /- Perwords

Extra Rs. Beyond 25 words& maximum 40 words B/W 4 /- Per words

Anniversary Wishes (5X1) (fixed size) 200 /-Birthday Ads / Greeting (10X1) “ 400 /-With photo (5X2) 400 /-

Obituary / Besna 5X2 / 10X1 300 /-Min (5X1) extra pcc (fixed size) 50 /-

Surendra Nagar

Display Advertisement B/W Rs. 50 /-Classified run on words(min 10 words & upto 25 words) B/W 2 /- Per wordsextra Rs beyond 25 wards & maximum 40 words) B/W 3 /- Per wordsAnniversary wishes (5X1) Fixed size 150 /-Birthday Ads/greeting (10X1) “ 300 /-With photo (5 X 2) “ 300 /-Obituary / Besna 5X2/10X1 250 /-(min 5X1) Extra PCC (fixed size) 30 /-

Position Premium

Front page 25 % (B/W) , 35 % (Colour), Back, Page, 15 % (B/W)20 % (Colour)

Divaya Bhaskar is decide all this information to the price gate to ragional. And it also determine the customers expection and customers view. And than decided the price and setting the price.

B) Mode of Selling

Divya Bhaskar is do selling only cash term. It not needed any credit, installement or thire purchase term. It is sell the news paper door to door so not any

48

types of credit or installement need. Selling provide custoers with convenience attention so the Divay Bhaskar is only cash term.

49

C) Discounts

Divya Bhaskar is given to the discounts. Howker and newspaper price retailers it is given the newspaper price 1.50 Rs. And it gives discount to the hawkers and retailers to 50 paisa.

D) Credit Terms & Periods

Mode of selling is Divya Bhaskar only cash term. So no any types of credit terms or period given.

50

Ch. 7 Promotion

A) ADVETISING

Any paid from of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising can be traced back to the very beginning of recorded history. Divya Bhaskar is giving the advertisement in many types and take the advertisement to the customers view also.

SETTING OBJECTIVES

Setting objectives are the steps involve in major decision in advertising. The developing and an advertising programs is to set advertising objectives. These objectives should be based on past decisions about the target market. Positioning and marketing mix, which define the job that advertising must do in the total marketing program.

Divya Bhaskar

Advertising objective is a specific or one way. Communication task to be accomplished with a specific target audience during a specific period of time.

Infomative advertising is used heavily when a new product category is being introduced. In this case, the objective is to build primary demand. Thus producers of compact disc. Players first informed consumers of the sound and convenience benefits of CDs.

Persuasive advertising becomes more important as competition increases. Here the company’s objective is to build selective demand.

Possible Advertising objectives

TO INFORM

Telling the market about a new product - Describing available services suggesting new uses for a product – correcting false impression inforamting the market of a price chage – reducing buyerr’s tears Explaining how the product works – Building a company image.

51

TO PERSUADE

Building brand preference – persuading customers to purchase now encouraging switching to your – persuading customers to receive brand a sales call changing customer perception of product attributes.

TO REMIND

Reminding Custoemres that the product - keeping the product in May be needed in the near future. Customer’s mind during off

Seasons.Reminding customers where to buy the- Maintaing top of mind Buy the product product awareness

Divya Bhaskar is also doing the comparison advertising that compares the its product directly or indirectly to one or other brand product.

Reminder advertising used to keep consumers thinking about a product. In Divaya Bhasakar people are not think about the newspaper. Because it is a very cheap and. It’s a give many type of useful information about every area.

Use of MEDIA

Divya Bhaskar is given the advertising in holdings, Television, radio, other magazines, out door, Internet etc.

Holdings

Advantage of the given the advertising in haldin it si very flexible, and in all the area given the holding so ti covers the all l;the people target and seee all the people advetise so the holdings is a important to the media to give the advertising. Because the big and colourful holidng sare attract the people. So DIVYA BHASKAR is given advertise in holdings.

Limitation of the halding is shart lif. Very expenseive, poor reproduction quality.

Television

Television is also the good task of advertising. Advantage of given advertising in television is good- mass –market coverage low cost per exposure, combines sight, sound, motion, appealing to the senses. The main advantage is the advertising giving in television is all the most of people are seen the television so given

52

advertise in channel all the people are seen and the pictures are also put and sound is in adverting so explain the details about product. Every people is know about the advertisement.

Television is given many advantages but it gives many limitation also, the limitation is given the advertising in television is high absolute costs, high clutter, fleeting. Exposure, less audience selectivity. Because of the advertising the once time of the people are miss the advertising shown another time its wait or don’t show. So the audience are less selectivity.

Radio

In giving the advertising in the Radio is the advantages of the good local acceptance, high geographic. And demongraphic selectivity, low cost. In the advertising giving in radio is main advantages is very low cost. And the lower people is also used the radio. And higher level is also used the same so the many times radio is the important task of the giving in advertising.

Limitation of the giving advertising in radio is the Audio only, fleeting exposure, low attertion, fragmented audiences are coverd.

Divya Bhaskar is giving the Advertising in Radio and the target of the divya bhaskar is the all the people and the target of the divya bhaskar is the all the people and the area are covered and it faces many advantages and limitation to the select the advertising in Radio its main intention is the people are read the newspaper and the more and more target select in all the Guajarat people.

Other Magazines

Divya Bhaskar is give its advertisement in magazines and more popular magazines are useful in giving advertisement.

Advantage of the giving advertisement in other magazines is high geographic and demographic selectivity, credibility and prestige, high quality reproduction long life and good pass along readership in giving magazines. People are read one or more times so it’s a long life use.

Dis advantages of the giving advertisement in other magazines is long and purchases lead time, most popular magazines are very costly. So in giving the advertisement very costly so high cost also one limitation of the other magazines, no guarantee of position also a limitation.

53

Internet

Divya Bhaskar is given advertisement also in internet because computer is now many people are used some people are use internet daily. So advertisement giving in internet is useful to selective people.

Advantage of the giving advertisement in internet people aree more information to get. And all the things know about very clearly.

Disadvantage of the giving advertisement in internet is many poor people are not use internet because it also expensive. So every people are not needed about the advertisement.

CHOOSING AMONG MAJOR MEDIA TYPES

Divya Bhaskar is different types of messages may require different media. A message announcing a major sale tomorrow will require radio or newspapers, a message with a lot of technical data might require magazines, direct mailings or web site. Cost is another major factor in media choice where as television is very expensive, news paper is less cost the media planner looks at both the total cost of using a medium and at the cost per thousand exposures.

ADVERTISING JMESSAGE

DIVYA BHASKAR is giving advertising message is its news paper unbiased and believable new paper advertising message is a part of advertising strategy Divya Bhaskar developer messages plans independently message should. Blend harmoniously to create an effective overall advertising campaign.

CREATING THE ADVERTISING MESSAGE

Divya Bhaskar is a large advertising budget does not gurantes a successful advertising compaing. Divya Bhaskar is depends the TWO advertisers can spend the same amount on advertising, yet have very different results, No matter how big the budget, advertising can succeed only if commercials gain attention and communicate well

The Changing Message Environment

Good advertising messages are especially important in today’s costly and cluttered advertising environment.

DIVYA BHASKAR is determine the just to gelling and hold attention it is today’s advertising messages mist be better planned mare imaginative more

54

entertaining, and more rewarding to consumers. “TODAY’S DIVYA BHASKAR is entertain and not just sell because if it directly and come off as boring or obnoxious people are going to press the remote on you” points out one advertising executive creative strategy will play an increasingly important role in advertising success.

Message Strategy

Divya bhaskar is giving the creating or attractive advertising messages is decide what message will be communicated to customers to plan a good advertising message strategy the purpose of behind this types of advertising to get consumers to think about or react to the product or company in certain way it is know about pat’s people is take the most beneficial or believable news which are truth and useful to the people.

Developing and effective message strategy begins with identifying customer benefits that can be used as advertising appeals in searching for benefits to future many creative people start by taking to consumers dealers experts and competitors In DIVYA BHASKAR the marketing advertising manager mist develop.Compelling creative concept-or “ BIG IDEA” the will bring the message strategy to life in a distinctive and memorable way at the stage simple message ideas becomes great ad campaigns.

Message Execution

DIVYA BHASKAR is not depends only on what is said but also on how it is said divya bhasker’s advertising manager is no out also determine the an actual ad execution that will capture the target market’s attention and interest.

Some messages can be presented in different execution styles.

1) Life style:

This style shows how a product fits in with a particular life style.

2) Fantasy:

This style creates a fantasy around the product or its use for instance many ads are built around bream themes the gap even introduced a perfume named are am.

3) Mood on image:

This style builds a mood or image around the product, such as beauty love or serenity. No claim is made about the product expect through suggestion.

55

4) Technical expertise

This style shows company’s expertise in marketing the product thus Maxwell house shows one of its buyers carefully selecting coffee beams, and Gallo tells about its many years of wine making experience

The Divya bhaskar is also must choose a tone for add in future because a small changes in ad can make a big difference on its effect.

Advertising Budget (% of Scales)

The Divya Bhaskar is doing the all aspects advertising objectives, Advertising media and adveriting message but the its also determine the another aspect of advertising is the advertising budget for each product.The Divya Bhaskar’s main intention is the more and more advertising so it not tell any thing about the percentage of scales. Because it scale more so they most of the part of amount is expense the advertising.

Some specific factors that should be considered when setting the advertisement budget, which do Divya Bhaskar in its company.

(1). Stage in the product life cycle: -

The Divya Bhaskar is the new product, which enters the market so they typically need large advertising budget to build awareness and to gain consumer trial. Mature brand usually require lower budget as ratio of scales.

(2) Competition and Culture

The Divya Bhaskar has a many competitors and high advertising spending a brand must be advertised and high advertised more heavily to be noticed amount the noise in the market

(3) Advertising frequency

When the many repetitions are needed to present the brands message to consumer, where Divya Bhaskar advertising budget must be larger.

56

(4) Product Differentiation

A brand that closely resembles other brands in its product class requires heavy advertising to set it a part. When the product differs greatly from competitors, advertising can be used to point out the difference of consumes

Setting the advertising budget is not an easy task. How does a company know if its is spending the right amount? But the Divya Bhaskar is a spend to the much on advertising and business marketers generally understand on advertising. The given the more and more advertising it gives the long term sales growth in future and the company is much gain to its competitors. This debate underscores the fact that measuring the results of advertising spending is an inexact science.

Advertising Theme: -

Divya Bhaskar is more sale the newspaper the needed more advertising so the Divya Bhaskar is doing more advertising theme. It’s doing the holdings and T.V giving the advertising. Its gives the “Satta Palti Chalse have Tamari Marji” and “ World Record, 5 lacs copies sold on the first day” in the last theme Divya Bhaskar is tells things its news paper is the best and its sale is more on first day and the it is better than the other competitors newspaper. Now then given another theme “ Chali Tamari Marji” whenever Divya Bhaskar is more popular then they given this theme and attract another people.

Advertising Tone: -

The Divya Bhaskar’s advertising tone is negative because the Divya Bhaskar believes that its newspaper is best in all the newspapers. Its own newspaper’s believable unbiased newspaper. So the advertising tone is always negative.

What’s in it for your business?More space to advertise your business at a less price.Thanks to our last readership, you can reach out to more number of people by

advertising in our newspaper, which will be 60% more productive.

Thus the power is now in the hands of the readers as they are the people who deserve it the most

Finally, with the power now in the hands of the readers, it is your turn to read the benefits of being associated with Divya Bhaskar, Ahmedabad’s No.1 newspaper.

B) Personal Selling

57

Personal selling is an ancient art it has spawned a large literature and many principles. Effective scales persons have more than instinct; they are trained in methods of analysis and customer management

Prospecting and Qualifyin

The first step of the Divya Bhaskar in selling the newspaper is to identifying and quality prospects.

Divya Bhaskar is identifying the people’s needs and wants with the help of scales person. The sakes persons goes to door to door and refers the public wants and needs for newspaper.

Divya Bhaskar appoint personal selling 500 employees and its give them 2100 Rs. Salary.

They open four branches and they call 300 to 400 calls during a day.

Divya Bhaskar is using the telephone, mail and the Internet to find leads.

Divya Bhaskar cultivating organizations and associations to which prospects belong.

Divya Bhaskar is taking responsibilities for finding and qualifying leads so that the sales people can use their expensive time belong what they can do best selling.

PRE APPROACH

Divya Bhaskar is must identify a customer’s problem solve that problem. And prescribe a solution to the customer accordingly.

The Sales person of the Divya Bhaskar is learns as much as possible about prospective customers before making a sales call.

Divya Bhaskar sales person is on the basis of adequate information of the customers wants and desires salesman can prepare his plan of sales presentations. Because sales presentations must match to the needs of individual prospects.

58

ApproachIn this step salesman come face to face with the prospects

The Divya Bhaskar’s sales person are also should know how to meet and greet the buyer and get the relationship of a good start and for. This all thing do they give training also.

Sales person of Divya Bhaskar is used the telephone obtain and introduction from the customer or use his business cards to convince the customer.

Presentation and Demonstration

Sales person of the Divya Bhaskar is tell about the newspaper to the buyer and also tell him how the newspaper are useful to him and all his family and student also can helps and many information to give about student knowledge or cost is also less to all the newspapers. How can the customer save his money and the Divya Bhaskar is only Guajrati newspaper so its language also prospects understand.

The Divya Bhaskar main intention is the ability to face and meet the buyer’s objections acquired with time and experience.

After explaining the product characteristics & expected benefits the salesman should find out customers Reactions and objections. The sales person is tell the customers any doubts should be welcome and then solve the all doubts.

A) Problems and Complications

The Divya Bhaskar is also creating the many problems in personal selling to the sales person. The manager are not pay the salary time to time so this is the create the big problems to the Divya Bhaskar and another main problems create to the job related also the Divya Bhaskar is given the job to the sales person which are experienced but the sales people are not live in Divya Bhaskar because some salary payment and managers have not good behavior to the sales people and employees also the sales person are not manage with the Divya Bhaskar. So these types of many problems will be created to the manager and employees and sales persons also.

Advantage: -

Divya Bhaskar has a many problems but it has many advantages also. The main advantage of the Divya Bhaskar’s newspaper is the launch to the target about all the customers and determines customer’s needs and wants they explain the all this important things which are useful to the customer and every people and they also shows

59

to the people its newspaper is best so it is a keep the less price to its newspaper and do more sales. Its price is much less than its competitor’s price.

The Divya Bhaskar’s most important magazines is the determine all the customer’s views and sale the more and more newspaper and cover all the Gujarati so its also advantage to give the customers.

And the Divya Bhaskar is also the long health relationship to the customers and in this field they also success because the many people are purchase its newspaper. So its only a good advantage to the Divya Bhaskar is to give the many advantage to the customer.

(C) Motivation of sales people

Sales people will do their best without any special urging from management to them, selling may be the most fascinating job in the world. But the selling can also be frustrating sales people often work alone and they must sometimes travel away from home.

The sales people of the Divya Bhaskar may face aggressive competing sales people and difficult customers and they also determine the authority to do what is needed to win a sale and may thus lost large orders they have worked hard to obtain. The Divya Bhaskar’s sales people are special encouragement to do their best.

Divya Bhaskar use the positive or negative both incentive to increase sales force effort they sales meeting provide social occasions break from routine chance to meet and talk with the company brass and opportunities to our feelings and to identify with a larger group they have positive incentives important news to people and they keep the less price so save them money also and they are negative incentives because they shows its newspaper is better than its competitors newspaper.

C) Sales PromotionToday’s age is an age characterized by promotions wars.

Everyday when one open newspapers or view any channel, we are bombarded with advertisement.

In these days the Divya Bhaskar is the well known in television programmers, channel radio, Internet everywhere its many advertisement show.

60

(A) Techniques of the scale promotion

Divya Bhaskar is attract the customer and increase its sales promotion they use the many types of techniques are use the sales promotion is the business and get the more and more profits.

The Divya Bhaskar is the give the many types of sales promotion techniques

(1) Competitions(2) Coupons

These are the techniques of the consumer promotion tools.

(1) Conventions and trade shows(2) Sales Contest

This are the techniques of the business promotion tools are use to the Divya Bhaskar.

Consumer Promotion Tools(1) Competitions

Divya Bhaskar is a started the competition consumer tools

They Started the new consumer schemes now the anything which are written the newspaper and sent them which are first sent to the message they are win the any price or guaranteed gift.

In this competition are include sayari or another.

(2) Coupons

The Divya Bhaskar is give the another sales consumer tools is they give the different coupons in everyday newspaper and the all the coupons are stick in the newspaper and cut it and sent to the given address and the win the price and gift the Divya Bhaskar is the Coupons schemes are the attract the people so this type of schemes people will have taken and the more interest in the use the newspaper so the sales is increase and more gain taken.

Divya Bhaskar is also started many schemes

(1) Its give your wishes with photo to your relatives or family members for just Rs. 575.00 and you will get Rs. 150.00 snacks voucher from choice fast food. Free +

61

Rs. 100.00 + Voucher from Sun photo+ Rs. 100.00 + Laminated photo from sun photo.

(2) Divya Bhaskar is also started weekly price win.

(3) Its started the children’s day special in School Bhaskar children film festival started.

(4) Another scheme of Divya Bhaskar is Divya Bhaskar Diamond Trazer Hunt.

(5) The Divya Bhaskar is also started forever model hunt 2004 this chance get professional training and made a carrier of in modeling.

(6) Any festival they started also Khul JA Sim Sim type of scheme is started this scheme is given for on special festival.

(7) In the December they started the free Display Classified

(8) The end of December they started presents hungama 2003. Green Woods Lake resorts. Dance to the tunes of DJ Rules with high powered music and win holidays at goa, kodai, manila and they also give the discount of 25% of member Green Woods flexi plan Greenwoods clubs, old sterling country club and all sterling property owners.

Business Promotion Tools

(1) Conventions and trade shows:-

Firms selling to the industry show their product at the trade show.

Divya Bhaskar companies and trade associations organize conventions and trade shows to promote their product.

Trade shows also help companies reach many prospects not reached through their sales forces.

Business marketers may spend as much as 35 percent of their annual promotion budget on trade shows.

62

(2) Sales Contest

A sales contest is a contest for salespeople or dealers to motivate them to increase their sales performance over a given period.

Sales contest motivate and recognize by Divya Bhaskar company performers who may receive trips cash prize or other gifts.

Sales contest work best when they are tied to measurable and achievable sales objectives.

(B) Reason for sales promotions

The sales promotions are the more increase to the Divya Bhaskar newspaper. So the Divya Bhaskar is the more and schemes are do which are the important in increase the business of the newspapers?

The reasons of the sales promotion are the bit to their competitors. Such as Guajrat Samachar, Sandesh, Janasatta etc. are the its competitors is not attract the people.

The reasons of the sales promotions is the increase its gain to get the companies.

So all this things handle to the managers so its do the sales promotion.

The Divya Bhaskar is do more sales promotions because it became a first and the most popular newspaper to its competitors newspaper its main reason behind the sales promotions.

D) Public Relation

Another major mass promotion tool is public relation.

Public relation is used to promote products, people, places idea activities organizations and even nations.

Trade associations have used public relations to rebuild interest in declining commodities.

Public relations can have a strong impact on public awareness at much lower cost than advertising.

63

Methods for public relation

Public relations professionals use several tools one of the major tools one of the major tools its news. The Divya Bhaskar Company is made a more popular to its newspaper so they doing the good relationship with public. They arranging the different types of age people they arrange different schemes and facilities.

They arrange the old people one day picnic in this type of picnic the all the old peoples are taken to the different religious places in Ahmedabad and Divya Bhaskar is main intention through this type of picnic is their good relation with the public and the all the old people also know about the Divya Bhaskar newspaper.

The next they do some school children in this scheme they do the school children visit in the Divya Bhaskar so also the school children know more about the newspaper and tell the main things about Divya Bhaskar is how better than other competitor.

Now, the Divya Bhaskar remove the scheme which about the drawing this scheme is about the some types of competition. In this scheme also the more better drawing to the first price or gift. So do the all thing and they shows how the better his product to other competitors product and they also try to good relation with public so the public are know about the more newspaper and increase sales.

Difficulties in it.

The Divya Bhaskar is arranges the all the public relations tools some types of difficulties to be over come they arrange the old people picnic so the care of the old and this types of difficulties solve they arranges also some doctors with him because old people not create any types of problem so this types of difficulties are face.

And the Divya Bhaskar is this types of scheme given then its competition given the more and scheme so Divya Bhaskar competitors also create the difficulties in future so the all this things save its marketing its become careful.

Divya Bhaskar cannot satisfy the entire customer because its capacity is limited.

64

Ch.-8 Management Information System

Accessing Information needs.

The Divya Bhaskar collects the news from different Cities, States, and Countries & also foreign. The collected all the news and information the managers of different department identifying the important & useful information. The unnecessary & useless information & news is removes it. The news is important so the manager sent it their related department. The Divya Bhaskar has different department like Crime, Story, Sport, Dharmik, Magazine, and Advertisement etc. If the news is related to crime so manager it send to the crime department. The member of the crime department make article on this news they decide articles size, font, what is article headline, picture and where this article put act.

Thus news of related to magazine it send the magazines department. There are 5 magazines so every magazine needs different news and information like the Madhurima needs the news & information related to woman, youngster. The kalash magazine need the information related to health, dharma, Sanskrit. The school bhaskar & Bal bhaskar magazine department want the information related to children & student. The navarang magazine department needs the news related to the films & television.

Thus the entire magazine department needs different news all the supplementary are wants different news. The magazines of department identify the news as per their department.

Developing Information

The Divya Bhaskar’s managers reported collect news from

(A) Internal Data(B) Marketing Intelligent(C) Marketing Research

(A) Internal Data

The Divya Bhaskar has big library. It has a large number books, magazines, movies, old articles etc. If any department needs the information they collected from the libraries book. The magazine of kalash, Supplementary like Dharma Dharshan, Vaibhav and Varso, Satyakatha etc. They are collected from the novels & books.

65

The magazine collected some information form the Internet, Database & online information. It is also give the important information. The international market news they collected from the Internet.

(B) Marketing Intelligence

The reporters and managers collected news from Internet sources like Internet online, library books & also collected from outdoors sources. The reporter collected news and information developed with their intelligences. They prepared interesting & attractive article with color, design, and size. The managers take the suggestions from every member of department & then prepare the articles best quality level. They are improving the quality of the information available from different sources.

(C) Marketing Research

The Divya Bhaskar Company has their own marketing research department they often use outside from to do special research task or special studies. The marketing research of Divya Bhaskar engage in a wide variety of activities, ranging from market potential & market studies to assessment of customer satisfaction & purchase behavior to studies of pricing, product distribution & promotion activities.

Information Analysis

The information gathered by the Divya Bhaskar’s marketing intelligence & marketing research systems often require more information because sometimes managers may need more help to apply the information to their marketing publishing and decision.

The marketing managers try to analysis the customer’s need wants what is their satisfaction with help of the information. They analysis the information statically & mathematical so they can easily understand & takes the decision easily.

Distributing Information

Marketing information has no value until manager use it to make better marketing decision. The information gathered through marketing intelligence & marketing research must be distributed.

Managers need these routine reports for making regular planning, Implementation & Control decision. But marketing managers may also need no routine information for special situation & on the spot decision.

66

The reporters of Divya Bhaskar give the news to the managers. They distributed the news to the right department’s managers so they can prepared the article on this news & takes the important decision about the article.

The marketing manager & the researches must work closely together to define the problem carefully, & they must agree on the research objectives. The manager best understands the decision for which information is needed the researches best understands marketing research & how too obtain the information. Managers must know enough about marketing research to help in the planning & in the interpresentation of research results. If they know little about marketing research they may obtain the wrong information accept wrong conclusions, or ask for information that costs too much. Experienced marketing researches who understand the managers problem also should be involved this stage. The researches must be able to help the manager define the problem & suggest ways that research can help the manager make better decisions. C) Procedure for Marketing Research

The Marketing Research Process

67

Define the problem andResearch objectives

Develop the research plan

Collect the information

Analyze the information

Present the findings

Make the decision

Step – 1

Define the Problem and research objectives

Marketing Managament must be careful not to define the problem too broadly as too narrowly for the marketing researches. The marketing manager & marketing researches agreed to define the problem Not all research projects agreed to define the problem. Not all research projects can be this speoifice. Some research is exploratory its goal is to shed light on the real nature of the problem & to suggest possible solutions or new ideas. Some research is descriptive it seeks to ascertain certain magnitudes, some research.

Step – 2

Develop the Research Plan

The second stag of marketing research calls for developing the more efficient plan for gathering the needed information. The marketing manager needs to know the cost of the research plan before approving it. Designing a research plan calls for decision on the data sources, research approaches, research instruments, sampling plan & contact method

Step – 3

Collect the Information

The data collection face of marketing research is generally the most expensive & the most prove to errs in the case of survey, four major problems arise-some respondents will not be at home & must be reconstructed or replaced. Other respondents will refuse to corporate. The firm refuses to corporate. The firm can than the capture through store purchase which adds lead to more purchasing & by which customer.

Step – 4 Analyze the Information

The next – to – last step in the marketing research process is to extract findings from the collected data. The researches tabulates the data & develops frequency distributions averages & measures of dispersion are computed for the major variable. The researches will also apply some advanced statistical techniques & decision models in the hope of discovering additional findings.

68

Step – 5

Present the Findings

As the last step, the researches presents the findings. The researches should present findings that are relevant to the major marketing decisions facing management.

Step – 6

Make the Decision

The managers who commission the research need to weigh the evidence. They know that the findings could fuffer from a variety of errors. If their confidence in the findings is low, they are predisposed to launching the service the findings support their inclination. They may even decide to study the issues further & to more research. The decision is theirs, but hopefully the research provided them with insight into the problem.

69

Ch.9 International Market

(A) Name of the countries in which company sells its product.

The Divya Bhaskar is the sells its product in U.S but they only does the future plan to establish the international market in above country and that newspaper are in English and Hindi.

(B) Brand name for the international market

Divya Bhaskar is a brand name

The Divya Bhaskar has not any types of international market but they thinking the international market start in New York and the starting all the newspaper in English as Hindi.

Deciding which markets to enter

Divya Bhaskar is started the abroad market the try to define international marketing objectives and policies they decided what volume of foreign sales it wants. The Divya Bhaskar is do the started the small parts of the business and the most important things they know about the international market their people what to needs and wants because the countries attractiveness is depend about the product so the Divya Bhaskar also some more amount expand to the advertising in international market. Which are most useful and important task when the company established.

The Divya Bhaskar is also needed the good staff of the people staff of the people employees and sales persons have some knowledge about the international country.

The seller may prefer certain country groups or parts of the world. Because the not any recent competitors are doing the challenge.

Deciding How to Divya Bhaskar enter in the international market

(1) Joint Venturing

Divya Bhaskar is do his business to joining with any foreign company to produce newspaper or market a product or services in the joint venturing company joining with host country partner or sell or market abroad.

70

(2) Exporting

The Divya Bhaskar is use this step also is entering a foreign market by sending products and selling then through international marketing intermediaries or through the companies own department branch or sales representative or agents.

But the Divya Bhaskar is not use this steps because they intention is the established the new press in the international market. So this is note more important for Divya Bhaskar.

(3) Direct Investment

The biggest involvement in a foreign market comes through direct investment. The Divya Bhaskar is started the company through direct investment because its a sole proprietorship firm so the company has gained experience in exporting and if the foreign market is large enough then foreign production offer many advantages. The firm may have lower cost in the form of cheaper labor or raw materials, foreign government investment incentives and freight saving. The firm may improve its image in the host country because it creates jobs. Generally a company develops a dipper relationship with government, customers, local suppliers and distributors allowing it to better adapt its product to the local market. The company also keeps full control over the investment and therefore can develop manufacturing and marketing policies that serve its long-term international objectives.

(D) Problems that company is facing in the global market

The Divya Bhaskar is started the U.S market but the many times the established in the global market creates the many problems also.

The Divya Bhaskar is invest the more amount but people are not attract its product so the create the loss position it’s a main problem.

Many times the any types of employee and other companies managers are also create the problem because it now handles the good to the company.

And the sales persons are not know about anything to the company so it will be also crates the problems because he can not convince the people and its now know about the peoples needs and wants. So it does also create the problems.

And the Divya Bhaskar is not give the good advertising and people are will not attract their product they also the create the loss. Because the advertising it’s a most important part.

71

And this all types of problems they will not cover distribution market and they not gain to all the area because they will not cover the market carefully.

So the Divya Bhaskar are established this types of market in the U.S they think about the creates the future problems also and they success as well as international market both they always the thing about the futuristic decision which they are taken. Because they not face any types of problems.

72

Ch.10 Future Plans Of The CompanyBhaskar group has one dream we are basically in India but our thinking &

behavior is basically of world level. We are going to form rules and regulation. We will applying hold in whole world therefore we confidence that we will become successful media group in future or our this try not only limited for newspaper and become more successful than out competitors and reach to very near our customer.

Therefore, our future plans will become a famous and strongest group in international market also. (A) For Product

The Divya Bhaskar is a future plans for product is a its newspaper are cover all the data collect and more useful details are included in the newspaper which are useful to the people and attract the more people which are not purchase the Divya Bhaskar after that they also purchase it. And its give a useful magazine that helpful to student, youngster, woman and old people will also read it. So the main intention is the people useful to its magazine ad they attractive newspaper made. (B) For Market

The Divya Bhaskar cover the Gujarat and Dainik Bhaskar covers the all-national and 50 Bhaskar group are covering the all-national area. Now its future plans is the cover international market also. They start the international market in U.S with English or Hindi newspaper only. So Divya Bhaskar is more competition to the international marketer also and they become the market leader of the national as well as international market also. And in the national market they will plans to more and more advertisement give and increase sales and get the gain also much to its competitors and they do more profit that’s company aim.

(C) For Marketing Mix.

Marketing mix includes the 4 Ps marketing. The Divya Bhaskar is also given the future plans about the marketing mix also. They determine the four Ps products, Promotion, Price and Place.

(1) Product

73

Divya Bhaskar’s product variety, quality, features, design and pictures also a good for the become its competitors

The brand name also the most important the Dainik Bhaskar is popular so the Divya Bhaskar is more sales through advertising and future also they do more sale to its competitors.

Its quality of the product is much better than its competitors because they use glassy paper.

Packaging sizes services returns all things are also do the much better in future and more sales will be happened.

(2) PromotionThe Divya Bhaskar is doing advertising for the much better in future and

attracts to purchase the newspaper.

They do collect the information and use of space selling they expand their business future.

They can give the more schemes to the people and increasing its sales to compare of it competitors.

They do good public relation to the people and they also give the good advantages and the Divya Bhaskar is much expand the sales and advertising to compare of its competitors company in future.

(3) PricePrice is the main aspect of the Divya Bhaskar.

The Sales only cash terms so not any reason to the credit terms or period so not any future problems creates and they not any credits terms will be used in future also

The Divya Bhaskar is keep the less price to compare of its competitors so this point to be helpful for the poor people that who can read this newspaper and near by future they also planning to keep this less price to advantage of company.

(4) PlaceIn the distribution channel they main intention is cover the all the area in

future.They starts the international market then its use the more heavy vehicle but

now also they do transport more to the its competitors marketers and they will also do more transport in near by future also.

74

Ch. 11 Analysis of companies marketing techniques

Companies marketing techniques means identifies its primary competitors it must ascertain their characteristics. Specifically their strategies, objectives, strengths & weakness & reaction patterns.

The divya Bhaskar als identifie it main competitors, it must their characteristics their strategies, objective, strengths & weakness so it develps its own marketing thechniques.

A. Swot analysis

The overall evalution of a company’s strengths, weaknesses, Opportunities, & threatsis called SWOT analysis.

The strengths & weaknesses analysisis calledInternal environment fanalysis. Each companies needs to evalutate its internal strengths & weaknesses periodically. The Divya Bhaskar is one thing to discem attractive opportunities & another tohave the compentencies to succeed in these opportunities.

40% have added Divya Bhaskar to their daily fare while 35% have replaced their newspaper

14% have moved from Gujarat Samachar to Divya Bhaskar.

35% read both the Gujarat Samachar and Divya Bhaskar

And all 5.8Lacs read only Divya Bhaskar

All in a Month’s work

22.8% more women’s readers

34% more teenagers & youngster blood (12 to 34) yrs.

Strengths of Divya Bhaskar

75

The Divya Bharskar company’s reputation is very good in a market & its customers.

It satisfy the needs & wants of its customers it always improves the newspaper quality as per demand of situation.

The Price of Divya Bhaskar Newspaper is very less so customer can easily buy it & satisfy their needs.

The Distribution channel of Divya Bhaskar is very good & effectiveness. It is quailably in Gujarat any place easily.

The quality of Divya Bhaskar Newspaper is very good than its competitors in its paper, size satisfaction etc.

The Divya Bhaskar provided promotion to its customer is best in the market than others.

Its innovation is effectiveness & attractive for its customers.

The Divya Bhaskar is coverage all Gujarat Geographical area.

The Divya Bhaskar group has many other industries so its financial position is very good.

It is provides all the facilities to its employees, like computer, canteen, library, separate office, parking etc.

The Divya Bhaskar has two large Computerized machine their capacity of production is very big.

It is technically manufacturing the newspapers.

It is always responsive for change as per the customers & situation demand. Thus, Divaya Bhaskar is flexible newspaper.

Weakness of Divya Bhaskar

The Divya Bhaskar is new entar in the market in last year. Soits reputution in market is not high.

The Divya Bhaskar does not have market share

It has a limitation of its capacity they can not provides services their all the customer.

76

It is not cover the all states of india’s geographical areas. The cost of newspapers prodution is high, but its price is very low, so

Divya Bhaskar can not make profit

The Westag newspaper can not use again so it become a loss for industry of Divya Bhaskar.

opportunities of divya bhaskar

The opportunities & Threat analysis is also known as extenal environment analysis. A marketing opportunity is on area of buyer need in which a company can perform profitably. Opportunities can be classified according to their attractiveness & their success probability The company’s success probability depends on whether its business strengths not only match the key success requirement for operating in the target market but also exceed those its competitors.

More Competence does not constitute a competitive advantage. The bes-performaing company will be the one than can generate the greatest customer value & sustain it over time

A company may make a buying process more convenient of efficient A company can meet the need for more information & advice. A company may be able to deliver a product or a service faster. A company may be able to offer a product at a much lower price.

Threats of divya bhaskar

An environments threats is a challenge posed by an unfavorable trend or development that would lead, in the absence of defensive markatingaction, to deteriortion in sales or profit.

The Divya Bhsakar is a ideal business is high in major opportunities & low in major threats.

B. Portfolio Analysis Divya Bhaskar mission statement and objectives, management now must

plan its business portfolio. The collection of business and products that make up. The company. The best business portfolio is the one that best fits the company’s strengths and weakness to opportunities in the environment. Divya Bhakskar is (1)analyze its current business portfolio and decide which business should receive, more, less, or no.

77

investment (2) Develop ggrowth strategie for adding new products or business to the portfolio.

Analyzing the current business portfolio.

In Divya Bhaskar is doing major activity in strategic planning is business portfolio analysis, where by the divya Bhaskar’s and all the business making up the company. Theywill put to want strong resource into its more profitable business and phase down or drop its weaker ones.

Divya Bhaskar is doing the strategic business unit of the company that has a separate mission and objectives and that can be planned independently from othe company business.

The General Electric Approach

General electric approach introduced a comprehensive protfolion planning tool called a strategic business planning grid.

Divya Bhaskar is belive that many factorls besides market growth rate as part of industry attractiveness. It uses and industry makeup of market size market growth rate, insustry profit margin, amount of competition, seasonality and cyclicality of demand, and Divya Bhaskar’s cost structure for the purposes, an industry’s attractiveness will be described as high medium, or low.

Developing Growth Strategies Product

A portfolio – planning tool for identifying company growth opportunists through, market penetration, market development product development or diversification.

Market Penetration

Divya Bhaskar is doing the penetration to the increase its sales to the news papers and the keep the less price to the other, competitors and divya bhaskar is also doing the more and more advertising through holdings, TV, Radio etc. so the Divya Bhaskar would like to increase usage by current customers and attract customers of other competitors.

Market development

A strategy for company growth by identifying and develping new market segments for current company products.

78

Dainik Bhaskar launched new advertising campaigns Divya Bhaskar, so divya bhaskar is increasing its news paper in market. Beacause the it made the divya bhaskar is more popular.

Product Development

A strategy for company growth by offering modified or new products to current market segments. The Divayf bahsar is develop its news papers so its offer the many types of skims and devors the its product. It make a skim because people are purchase the newspaper and it is sale more.

Diversification

A strategy for company growth by starting up or acquiring business outside the company’s current products and markets. The Divyabhaskar could move into change in newspaper to the Determine the competitiors it try to identify the most attractive emerging industries. They try to success in the business in inside all the Gujarat and also the international or outside market

C. Marketing Strategy

The Divya Bhaskar is a new newspaper, so the new product manger must develop a preliminary marketing – strategy plan for introdueing the new – product into the market. The plan consists of three parts. The first part describes the target market’s size, structure & behaviour, the planmed product positioning & sales, profit goals sought in the first few years. The second part outlines the planned price, distribution strategy, & marketing budgets for the first year. The third part of the marketing-strategy plan describes the long run sales & profit goals & marketing mix strategy over time.

Target Market

The Divya Bhaskar is target all the customers, women, children, young, old people businessmen.

PositioningThe positioning of Divya Bhaskar is best – sounding & most reliable.

79

PriceThe price is lower than other compatitiors.

Distribution outletsThe distribution channels is very good.

ServiceThe Divya Bhaskar’s Services are quick & widely available.

Sales promotion

It is develop a new advertising campaign that supports the postioning strategy, emphasize higher-price units in the ads increase the advertising budget.

Every company is Success the company must competitors of satisfying target consumers. Divya bhaskar is also do the better job than its competitors and they satisfying the consumers needs. And doing this job they also determine the consumer’s view. And this all this doing because of its became a this doing because of its became a successful company.

The Divya Bhaskar constantly compares the value and customer satisfaction delivered by its products, those of its close competitors, in this way it can discern areas of patential advantage and disadvantage.

The Competitive marketing strategy a company adopts depends on its industry position.

DIVYA BHASKAR is challenge the become a market leader will choose to yellow rather than competitors. It’s give a more and useful news to the customers. And every day it gives magazines and supplementary also, to give the consumers. So the Divya Bhaskar give more marketing strategies to compare its other competitive.

D. Market Segmentation and targeting strategy analysis

Market Segmentation

Market segmentation is the part of marketing process Divya Bhaskar is the market consists of many types of customers, products and needs, and marketer has to determine which segments offer the best opperrtunity for achieving company objectives. Consumer can be grouped and served in various ways based on geographic, Demographic, psychgraph and behavioral factors. The Divya Bhaskar is giving the all

80

the types of news. Which are helpful to customer needs, characterristcs, or behavior who might require separate products or marketing mixes. The divya bhaskar is same responds to the mail, female or children. Its give the news about useful to the every types of people. Who are taken the interested read to news paper.

MARKET TARGETING

The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.

Divay Bhaskar is target the all types of customers. They satisfy the all the customers needs, wants etc. and they also try to the targeting the children and thery make the bal bhaskar and school bhaskar to give the knowledge to the students and small children also. They give madhurima and every types of good tips to give the women. Divya Bhaskar is also target the collegion student and they give the supplementary to the many advantage give and the many things which are useful to the collage student and they give one another mazagine Disha Bhaskar. Its also help to the student and take the many tips in magazines and all the religious useful to the give one magazine kalash also they give this all types of informration they given and in the news paper they give the national, infoamation region, sparts, film etc. news they give.

So the DIVYA BHASKAR main target is the all the customer needs are satisfy and they target the all over Gujarat leader become.

E. Marketing mix strategy analysis

The set of controllable factical marketing tools product, price ,place & promotion that the Divya Bhaskar btends to produce the response it wants in the trget market.

Product Divya Bhaskar takes the strategy for its product. It is decides its overall

competitive marketing strategy. They produces the Newspaper different varieties level, best quality, Desigh, featheres, large size good packaging & service etc.

PriceThe price of newspaper is keep very less. The management of Divya

Bhaskar give good commission to their hawkers. It give high rate of Discount these people who give the advertisements & give good allowence their employees. The Divya Bhaskar make all payment cash.

81

PlaceThe Divya Bhaskar develop good Distribution channel. It is coverage the

whole Gujarat for it open many branches. It is use the sumo, trucks,cars, mopeds, scooters, for the transportation their newspapers. Thus, its logistic process is also very good Promotion

The promotion of Divya Bhaskar is excellent. It is new product in the market so it invested large investment for Advertising. It take many strategies for personal selling, sales promotion & public relations.

Thus, Divya Bhaskar with help of these types of strategies introduced in the market & it success to coverd the target market.

F. Competitors Analysis

Today’s companies face their thoughest competition ever. The succeed in today’s fiercely competive market place companies will have to move from a product and selling philosophy to a customer and marketing philosophy. The management are do better job than companies must become adept in building customers, not just building products.

Whenever the divya Bhaskar is started its branch in Gujarat they are many competitors in market Gujarat Samachar, Sandesh, Jansatta, sambhav etc. news paper in less price and many tips and many skims which are useful to the customer give. Somany competitors are in the market even though they target the successed in gujart and international market also.

Divya Bhaskar is the Power shift is declared.

12.11 lac readers for Divya Bhaskar. 10.02 lac readers for Guajarat samachar Any Guajarat daily readership has increased by 30 % Gujart samachar

& Divay Bhaskar Acontituency by constituency alc of the power shift. Individual profile House hold profile 22.8 % more women readers 34 % more teenagers & young blood (12-34) years.

82

The Money Factor

Gujarat Samachar 392 463 82 28 14 9Divya Bhaskar 565 490 87 28 14 12

G. Relative market strength Analysis

The Divya Bhaskar is market challenger so it adopted some strategies for want to became a market leader.

Defining the strategic objective & opponent

The Divya Bhaskar as market challenger must first define its strategic objective. It much decide whom to attack.

It attack the competitors size of products & give customer large pages of newspapers.

Choosing a general attack strategy The Divya Bhaskar is attack the compatitior’s product,

price, advertising & distribution. It produce batter quality than its competitors, It keep the price less than them. The Divya Bhaskar invests large amount in advertising budget. Its distribution channel is excellent than its competitors.

The Divya Bhaskar attack directed along two strategic dimension – geographical & segmental In a geographical attack the challenger spots areas whare opponent is under performinig. Divya Bhaskar’s strategy is another name for identifying shifts in market segment that are causing gaps to develop then rushing in to fill the gaps & develop them into strong segments. Divya Bhaskar is in the best tradition of modern marketing, which halds that the purpose of marketing is to discover needs & satisfy them. It attacks make excellent marketing sense & are particularly attractive to a challenger with fewer resources than its opponents.

Choosing a specific attack strategy

The Divya Bhaskar must go beyond the five broad strategies & develop more specific strategies.

Price discount Divya Bhaskar offer a comparabale product at a lower price. This is the strategy of discount retailers. Three condition must be fulfilled. First, the challenger must convience buyers that tits product & services are comparable to the leaders.

83

Second buyers must be price sensitive Third, the market leader must refus to cut its price in tspite of the competitionr’s attack.

Cheper goods

Divya Bhaskar is offer an average or low quality product at a much lower price firms that establish themselves through this strategy however, can be attacked by firms whose price are evern lower.

Prestige good

As market challenger Divya Bhaskar launch a higher – quality product. So it purchase two big computerized machines from foreign.

Product Proliferation

Divya Bhaskar attack the leader by launching a larger product variety, thus, giving buyer more choice than its competitors.

Product innovations

It is pursue product innovation,

Improved Services

The Divya Bhaskar offer services to customers.

Distribution Innovation

It is develops new & excellent channel of Distribution

Intensive advertising promotion

Divya Bhaskar attack the leader of market by increasing expenditures on advertising & promotion.

The challenger, Divya Bhaskar roraly improve its reputation by redying on only one strategy its success depends on combining several strategies to improve its position.

84

H). Company’s strategy

Our activities & thinking building is based upon four priorities

(1) Entrepreneurship(2) Innovation(3) Ambition(4) Professionalism

In future it will be doing saying & sawing are based on these four principles

They are absolutely professional & delegated for a goal. However their thinking on different but they are respects all different thinking. They are give most important their ambition. We are considered that without to in any adjustment fulfill of our ambition

Our reach going toward development and creation of new things

We give prime importance innovation and new technology. We always try to improve our services day to day and also try our level best to do it proper way. We try to do our work in better way

We believe in doing co-operative work in archiving victory. We always try to do something different from our competitors we respect those who provide us better predications and idea and who play role in achieving our organization goal and we keep in mind those above started for those above four principles.

We are well wishes of our readers and their groups. We are thankful for their contribution and their capacity to participate and we always give primary importance for their overall response.

We will try to provide our readers whatever their need and demand. We will try our level best keeping in mind this direction.

We believe that learning is the key of success and for this purpose. We try to create such a prepared environment were more and more knowledge is being provided.

May we are in any kind of media but welfare of society is our prime duty and we will play this role effectively and efficiently

Our present position is that in M.P Dainik Bhaskar holds the prime position. We have strategies regarding conversation of Divya Bhaskar newspaper into other languages and we have done it. In whole world we held primary position now, we

85

suppose that with other newspaper our newspaper hold good position they want to make famous their newspaper.

I) Competitive Techniques Analysis

There is a storm all over Gujarat over the entry of Divya Bhaskar launched by Dainik Bhaskar. It has led to strong reactions from the Gujarati newspaper majors. While 80-year-old Gujarati newspaper Sandesh reduced its cover price to prevent any drop in circulation, Gujarat Samachar is spending over a crore of rupees every month on ‘Mala Maal Dhamaka’ offer to negate any impact of competition. On June 22, Divya Bhaskar was launched with a confirmed circulation of 452,150 copies. Following this, Sandesh reduced its price to Rs. 1.50. Explaining the reason, Falgun Patel, CMD, Sandesh, said: "The simple reason behind slashing the price to Rs. 1.50, that too on the day of the launch of Divya Bhaskar was to seal any possible pocket in which Divya Bhaskar can make a dent." Gujarat Samachar, with its ‘Mala Maal Dhamaka’ offers assured gifts to its readers. "The scheme is worth a little over rupees one crore a month, the total number of prizes are 8,000 with a luxury car as its first prize. And it will carry on for at least another four months," says B. B. Shah of Gujarat Samachar. Divya Bhaskar which now claims a circulation of 452,150 copies, had offered its newspaper at Rs. 1.50 with one year rate freeze. It has about 16-18 pages in colour. In comparison, Sandesh has, on an average, 4-6 pages in colour every day. But Patel added: "Very shortly we will be giving our readers 12 pages in colour." Sandesh too has a supplement every day on various subjects. Responds, B. B. Shah of Gujarat Samachar: "There are 6 colour pages in the main issue of Ahmedabad including the front, back and sports pages. We also have 14 colour magazines/supplements running across Monday to Saturday."

But did Sandesh’s strategy of blocking the entry of Divya Bhaskar at the price point of Rs. 1.50 work? Interaction with few key vendors in Gujarat revealed that Sandesh is losing heavily on the number of copies sold. But the newspaper says: "This is absolutely wrong information. Sandesh has not lost any of its circulation."

While the newspaper majors slug it out, who will be the winner? Well, no points for guessing that it is the reader who will get the best of content and in the best packaging possible, at the best price.

86

Ch.12. Achivement

Project: Divya Bhaskar, Ahmedabad Completed In 189 Days. Fastest Newspaper Project In The Country 1 Lac Sq.Ft Of Built Up Area 50,000 Sq.Ft Of Contemporary Office Space 30,000 Sq.Ft State-Of-The-Art Printing Press Area 1 Lac Sq.Ft Pristine Landscaped Area 2000 Kva Sub Station With 1000 Kva D.G.Set 5 Cold Set Web Offest Printing Machines Printing Capacity 1,80,000 Copies Per Hou 2 Heat Set Machines 250 Ton Rating Cetrally Air Conditionning System 184000 Cfm Air Cooling System For Printing Press Area 1000 Light Points Installed

The right choice reaps the right benefits.

The Benefits

NEWSPAPER READERSHIP RS. CPTDivya Bhaskar 12Lacs 600 0.50

Gujarat Samachar 10Lacs 900 0.90

So, Divya Bhaskar offers you do more reach at 40% less cost, which means 60% more profit.

Divya Bhaskar coverage 55% area of Ahmedabad within 9 Months only.

The Divya Bhaskar makes record in the genius book of record to the world record. In history of world of newspaper, it started with 4,50,000 copies.

87

Ch.13 Suggetion & recommendation

The Divya Bhaskar newspaper’s price is so less & its production cost is high so it make loss therefore it has to increase its newspaper price.

The Divya Bhaskar invested overall investment in the Advertisement so it has to make less investment in Advertisement as per the budget.

It has no position in Global market so Divya Bhaskar has to make good position in global market.

Divya Bhaskar does not have any branch in the international marker therefore it have to open the branch in foreign & become a part of international market.

It have to always try to satisfy the customer’s demand as per situation, so that customer attack to purchase the newspaper.

Divya Bhaskar always tries to maintain good reputation in market

It has to make good relation with people in future it become beneficial for them.

88

CONSLUSION

At the end of this report. I am thankful to the management of Divya Bhaskar & every person of the staff who give us valuable guidance & immensely information for preparing this report without which it would no have been possible. Indeed it was a great pleasure to visit such a big organization to study in depth the various aspects of business.

The future plans of Divya Bhaskar are for its product, A newspaper are cover all the data collect & more useful details are included in it. Which are useful to the people & attract them to The Divya Bhakar want to cover international all market also. The main objectives of Divya Bhaskar group are became a market leader in the national market & international market. The quality, size, services, packaging all this things are also do the much better in future & more sales also.

The advertising, promotion, distribution channel & marketing are excellent of The Divya Bhaskar. So within shorter period of the company will definitely progress its way & achieve its goal.

89

BIBLIOGRAPHY

1. Marketing Management.

Philip Kotler & Armstrong

2. Principles of Management

- L.M.PRASAD- C.B.GUPTA

3. Principles of Marketing( Seventh Edition )

- Philip kotler

4. Marketing Management

- Philip Kotler- 10th edition

- The millennium edition

90