Dividing market into segments

Page 1 <img data-url='document/dividing-market-into-segments-55d2d9fe2c247.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Dividing market into segments' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022032513/55d2ad55bb61ebec5e8b4727/html5/thumbnails/1.jpg' width='140' height='200' /> DIVIDING MARKET INTO SEGMENTS

Page 2 <img data-url='document/dividing-market-into-segments-55d2d9fe2c247.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Dividing market into segments' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022032513/55d2ad55bb61ebec5e8b4727/html5/thumbnails/2.jpg' width='140' height='200' /> 4 WAYS TO SEGMENT CONSUMER MARKET

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EDUCATION

AGEGENDER

OCCUPATION

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PERSONALITY

PSYCHOGRAPHIC

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ATTITUDE

LOYALTY

OCCASION

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Page 12 <img data-url='document/dividing-market-into-segments-55d2d9fe2c247.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Dividing market into segments' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader040.cupdf.com/reader040/viewer/2022032513/55d2ad55bb61ebec5e8b4727/html5/thumbnails/12.jpg' width='140' height='200' /> Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow.www.iiminternship.com

Dividing market into segments

Business

segment consumer market

dividing market

segment s

sameer mathur

iim lucknow