Diversifying IT Leadership as Strategy: Improving Partnerships across the Academy (289389511)

8/20/2019 Diversifying IT Leadership as Strategy: Improving Partnerships across the Academy (289389511)

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Diversifying IT Leadership as Strategy:Improving Partnerships across the Academy

Catherine Ashc raft, Ph.D ., NCWIT, Senior Research Scientist

Maureen B iggers, Ph.D. Associate Dean for Diversity and Education, Schoolof Informatics and Computing, Indiana University





• Networks

• Skills training and workshops

• Academic and career pathinformation

• Job shadowing

• Mentoring

• Research

• Leadership developmentopportunities

• Focused communities

What and How?

“We’re building a

communi ty that wi l l

create pos i t ive changefor everyone by

encouraging,

support ing, l ink ing,

promot ing and

celebrat ing w omen in

technology.”







Overview

Why Increasing Diverse Participation Matters

Analyzing Job Descriptions: An in-depth look at onekey strategy

CeWIT, Partnerships & Next Steps



NCWIT Plugs You into a NationalCommunity of Change Leaders



Scott Page, The difference: How the power of diversity creates better groups, firms, schools, and societies, Princeton

University Press, 2009.

Groups with greater diversity solvecomplex problems better and faster

than homogenous groups.

Diversity Enhances Team Innovation &Productivity



Business Case: Research

Summary

www.ncwit.org/businesscase

Cindy Padnos, Illuminate Ventures: "High Performance Entrepreneurs: Women in High-Tech," 2010.

Find out More

http://www.ncwit.org/businesscase

http://www.ncwit.org/businesscase



The Numbers Don’t Add Up



Change Model for InclusiveCultures

www.ncwit.org/datacollectionguide

http://www.ncwit.org/datacollectionguide

http://www.ncwit.org/datacollectionguide


http://slidepdf.com/reader/full/diversifying-it-leadership-as-strategy-improving-partnerships-across-the-academy 12/25“Startups and Job Advertisements,” Aaron Kay, PhD: http://ww2.ncwit.org/pdf/A.Kay_JobPostings_EAmtg12.pdf ; http://vimeo.com/46501265

AGGRESSIVE; HARD-DRIVING; ROCKSTAR; WORLD-CLASS CODER;DOMINANT

Creating Inclusive Job Ads

http://ww2.ncwit.org/pdf/A.Kay_JobPostings_EAmtg12.pdf

http://vimeo.com/46501265





Job Appeal

3.5

Scale: 1-7

3.9

3.7

4.1

4.3

4.9

4.7

4.5

Female participants Male participants

J o b

a p p e a l

Masculinely-worded

advertisements

Femininely-worded

advertisements

“Startups and Job Advertisements,” Aaron Kay, PhD: http://ww2.ncwit.org/pdf/A.Kay_JobPostings_EAmtg12.pdf ; http://vimeo.com/46501265







Anticipated Belongingness

3.5

Scale: 1-7

3.9

3.7

4.1

4.3

4.9

4.7

4.5

Female participants Male participants

A n t i c i p a t e d b e l o n g

i n g n e s s

Masculinely-worded

advertisements

Femininely-worded

advertisements








Experimental AdvertisementsMore “Feminine” Ad More “Masculine” Ad

We are a community of engineers who

have effective relationships with many

satisfied clients.

We are a dominant engineering firm that

boasts many leading clients.

We are committed to understanding the

engineering sector intimately.

We are determined to stand apart from

the competition.

Collaborates well, in a team

environment.

Ability to perform individually in a

competitive environment.

Sensitive to clients’ needs, can develop

warm client relationships.

Superior ability to satisfy customers and

manage company’s association with

them.








Avoid Superlatives & ExtremeModifiers

Avoid Gender-Specific Pronouns

Be Sure Graphics and Pictures

Represent Diverse Range of People

Make Sure ALL Qualifications Are

TRULY Required

Include an Engaging Intro

NCWIT Job Ad Toolkit Tips

www.ncwit.org/jobdescriptionanalysis

http://www.ncwit.org/jobdescriptionanalysis

http://www.ncwit.org/jobdescriptionanalysis



Activity & DiscussionInclusive Job Ads

Step 1: Using the Job Ad Tip Sheet,Identify Problems with Ad

Step 2: Suggest Improvements

Step 3: Debrief with Whole Group



Sample Job Ad:

Do you have the technical chops to develop code alongside the very best? Weare looking for engineers with world class technical skills around a variety oftechnologies, starting with [insert Example A] all the way to [insesrt ExampleZ]. The ideal candidate should be someone who is always tinkering with newproducts and processes. If you think you have unparalelled coding skills, area highly motivated and innovative developer then this is the team for you.

This position requires the following skills:• The ability to position end to end solutions and articulate complex technical

vision to mid-level and senior customer executives

• Must be an aggressive self-starter who can articulate ___________’s

product and business strategies,

• Must be seasoned in defending an installed base against strong competitionand unseating incumbents within the account

• Demonstrate the necessary skills to negotiate issues with peers, partnersand customers using a Win/Win philosophy

• 5 years of experience developing Java/J2EE applications.

• 4 years of experience with structured analysis and design.



In Summary……



These Companies are Providing Newand Innovative SoftwareTools









Supervisory Program-in-a-Box Series

Top Ten Ways to Be a Male Advocate forTechnical Women

Top 10 Ways Managers Can Increase theVisibility of Technical Women

NCWIT Has Free, Research-based Tools



Thank You!

Diversifying IT Leadership as Strategy: Improving Partnerships across the Academy (289389511)

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