Diverse concept pitchbook

ICRInterregional Cultural-led Regeration

pitch.

Haaris Sheikh

The logo design has to understand all these qualities of the project and represent them all in a simplistic way.

Represents

create partnerships Drive quality Expand networks and opportunities

creative exchange grounding in communities expand and diversify audiences

I’ve chosen the name ‘Diverse’ as it represents all the qualities of the project and will also suit the project as it expands. The name goes with everything

the project has to say about itself. e.g. ‘Diverse Communities, Diverse Networks’. The list goes on and on..

chosen name

Diverse

Communities

Audiences

Practices

Contacts

Partnerships

Networks

Facilities

Creativity

Expansions

FriendshipsInnovations

Logo

The logo itself is made out of ‘capital letters’ and ‘lower case letters’, This simple functionality shows diversity in the logo,

which simbolises all the diverse qualities of the ICR project. This also makes its structure iconic to the project. The typeface ‘Din-

black’ allows the logo to look modern and contemporary (which shows an organised structure, like the project). The simplicity of

the logo allows it to be used in French is well.

Logo with strapline

The strapline sits perfectly with the logo, the full stop at the end helps show that its the strapline and not fully part of the logo.

The typeface ‘Din- black’ also allows the logo and the strapline to represent all the functionalities of the ICR project and not one

particular element.

The logo can work on light and dark backgrounds because of its simplicity.

Presentation

The logo works well with the ‘Interreg’ logo because of how they differ. The ‘Interreg’ logo has many levels to it, which include not just text but also an icon. While the ‘Diverse’ logo is crafted text, which overall gives clarity of space and shows there individual

unique structures.

Website

The website holds the same concept as logo does, by showing diversity. The ‘latest’ section on the home page shows diversity with the big boxes (which have images in them) and the small

boxes (that only have text). When you click on the small box’s, they become like the big boxes and the big boxes around it

become small. Creating a visual iconic loop.

Home News Sponsers Contact us

Latest

New work New communities

New Networks

made

Prints

Here are examples of how well the logo would look on a dark background and a light one. The examples also show how well

the logo works on Portrait and Landscape posters.

Banners

The colour for the logo could be this orange/red, as ‘Red’ represents passion, drive and strength. ‘Orange’ represents

creativity. This colour helps represent important functionalities of the project and looks energetic and vibrant. it also helps

seperate the logo from the ‘Interreg’ colours.

Colour thoughts

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Thank you