VISUAL SEARCH FOR SOCIAL Analysis of brands found in Instagram photos shared by followers of December 2015
VISUAL SEARCHFOR SOCIAL
Analysis of brands found in Instagram photos shared
by followers of
December 2015
In a high level analysis of brands found in Instagram photos shared by followers of V8 and Bolthouse Farms, we found
• V8 followers were much less likely to share photos of the brand than Bolthouse Farms followers
• Bolthouse Farms followers tend to post photos about better-for-you brands like Chobani, Silk, Whole Foods and Naked Juice
• V8 followers were more likely to engage in sweepstakes or post about free samples
• V8 Fusion was a popular option within the V8 products
Summary
Top Brands in Instagram Photos posted by @V8Juice Followers
Starbucks Monster Energy Oreo Pepsi Canada Dry
Brand incidence as detected by Ditto 2/12/12 thru 12/9/15
@V8Juice has nearly 3000 followers on Instagram, but most aren’t sharing pictures V8
Among the 33.4K images analyzed, V8 was detected twice. Both instances were V8 V-Fusion Energy, a free sample to a deal blogger and an authentic fan.
Sweepstakes and free samples drove exposure for several brands including Lipton, Coke, Pepsi, Tide and Canada Dry.
Top Brands in Instagram Photos posted by @Bolthouse Farms Followers
Brand incidence as detected by Ditto 2/2/11 thru 12/10/15
In contrast, among the nearly 300K @BolthouseFarms followers, the brand is the top brand found in their photos
Top Brands* in Instagram Photos posted by @Bolthouse Farms Followers
Brand incidence as detected by Ditto 2/2/11 thru 12/10/15 *Excludes Bolthouse Farms & Starbucks
Other popular brands in @BolthouseFarms follower photos include mainstream beverages, snacks and better-for-you brands
@BolthouseFarms fans share their love in photos, creating a steady stream of authentic content, most from micro influencers.
Gain more visual insights for V8 through Ditto
Our visual content recommendations include
• Understanding brand goals for user generated content and social engagement through photos
• Establishing a baseline by channel (reference Bolthouse Farms or other aspirational brand)
• Creating a strategy and allocate resources to meet goals
• Executing a plan with the help of Ditto
• Measuring engagements and quality of content created through visual listening