Ditch The Top 10 Lists + Start Building Your Brand

Ditch The Top 10 Lists + Start Building Your Brand

Bethany WaggonerSocial Media Manager, Riley Weiss

Portland State UniversityAmerican Marketing Association11.10.10

Disclaimers≠No Top 10 lists (obviously!)≠No advice on scamming your way to the top

What is a Brand?

A brand is not…

A logo

A color scheme

An advertisement

So what is a brand?

A brand is your promise

It’s the expectations people have of you.

Every single decision you make impacts it

Your brand is

Who You Are

What You Do

And The Impact You Make

Who You Are

These don’t count≠Gender≠Ethnicity≠Nationality≠Hair color≠Sexual Preference

A Brand Starts With Values

What Do You Value Most?

What Are You About?

Integrity

Sustainability

Social Justice

Activity!

ValuesTenacityHonestyWonderExplorationLoyaltyEquityInnovationAdaptabilityAccuracyResolveJusticeServiceMindfulnessAccountabilityTimelinessCommitment

Show + Tell

These core values should be a filter for every decision made + action taken.

If it doesn’t pass, you’re probably not being true to yourself + could be damaging your brand

For instance…

Rebuttle

What You Do

Mulligans—Not advisable

Scoring Your Dream Job

What’s Your Impact?

Parting Advice

It’s not just who you know, but what they think of you.

You have 2 seconds

First Impressions v. Last Impressions

Ditch The Top 10 Lists

Evolve

Questions?